@phdthesis{Eyb2022, author = {Eyb, Simona von}, title = {The future is a shared country : an application of the collaborative economic model in heritage tourism}, doi = {10.26127/BTUOpen-6130}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:co1-opus4-61300}, school = {BTU Cottbus - Senftenberg}, year = {2022}, abstract = {This thesis contributes to the understanding of the collaborative economic model and its applicability in the development of heritage tourism in rural areas. It does so by examining the conceptual and operational attractiveness of the collaborative economy and by proposing a new collaborative model for tourism development. The first part of the research provides a broad theoretical contextualisation of the collaborative economic model. The main assumption is that the duality between individual and collective values lies at the core of all social interactions, and is essential in understanding the conceptual appeal of the collaborative model. The study draws upon concepts and paradigms from a wide range of academic disciplines to frame this assumption: moral philosophy, religion, history, national and political narratives, neuroscience, evolutionary biology, psychology, anthropology and World Heritage discourses. It continues with an analysis of this duality within various theoretical models in the history of Western political economy, and argues that the search for an ideal model of economic policy represented a constant balancing act between individualist or collective goals. The thesis further investigates this duality at the microeconomic level, in relation to specific aspects of economic behaviour: motivation, interaction, ownership, and modes of consumption. The research continues to examine the key characteristics of the collaborative economy, as an emerging model that challenges the structures of the dominant market economy. It demonstrates how the collaborative economy provides an ingenious manner to reconcile individual interests with a sense of community and cooperative action, developing a narrative that rehabilitates the social nature of economic activities. The second part of the thesis investigates the operational attractiveness of a potential collaborative tourism model. It explores the perspectives of both the providers (hosts) and the consumers (tourists) of travel experiences. With the help of data collected from a survey conducted at four selected locations in Romania (Hrabusna, Breaza de Sus) and India (Bhavikeri, Gokarn), the study identifies a high level of acceptance from potential hosts towards a small-scale collaborative tourism model. Similarly, data collected from an online survey offers valuable insights into the tourists' acceptance of a collaborative tourism model and the functional aspects of its implementation. Finally, the thesis proposes a new collaborative model for small-scale heritage tourism in rural areas - sharitage. The findings of this research provide a good basis for the elaboration of new socio-economic practices that would generate development opportunities and transparent benefits for vulnerable communities in rural areas, respond to the growing tourist demand for immersive, locally contextualised travel experiences, and contribute to the safeguarding of traditional knowledge and practices.}, subject = {World heritage; Heritage tourism; Collaborative economy; History of economic models; Individual and collective values; Welterbe; Kulturtourismus; Kollaborative Wirtschaft; Wirtschaftsgeschichte; Individuelle und kollektive Werte; L{\"a}ndlicher Raum; Wert; Sharing Economy; Wirtschaft; Geschichte; Welterbe; Bildungstourismus}, language = {en} }