@phdthesis{Jacobs2020, author = {Jacobs, Kathleen}, title = {Quantitative empirical studies on sustainable consumption}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:co1-opus4-53333}, school = {BTU Cottbus - Senftenberg}, year = {2020}, abstract = {The overall research goal of this doctoral thesis is to better understand the determinants of sustainable purchase behaviour. By approaching several context-specific subgoals in a series of four quantitative empirical studies, major research gaps in the field of sustainable consumption are addressed. The first article examines the market potential for social banking in Germany. By means of an experimental survey using adaptive conjoint analysis, a sample of 2896 German social banking customers and a population-representative sample of 641 German conventional banking customers are compiled. Logistic regression modelling reveals that social banking customers differ significantly from their conventional counterparts regarding several consumer characteristics. The results further indicate a large untapped market potential ranging between 10 and 26\% of the German population in 2011. The second article investigates the phenomenon of the attitude-behaviour gap in the context of sustainable clothing. Based on survey data of 1085 female German consumers, a structural equation model is estimated to assess how large the possible gap between a positive attitude towards sustainable clothing and the corresponding purchase behaviour is. Apart from a considerable attitude-behaviour gap, the article indicates that a positive attitude, self-transcendence values, as well as an affinity to online and catalogue shopping, significantly enhance sustainable clothing purchases. Self-enhancement values and, remarkably, a preference for durability constitute purchase barriers. The third article studies the influence of product lifetime labelling by the example of electrical appliances. Using choice-based conjoint analysis, experimental survey data is collected from a population-representative sample of 499 German consumers. Hierarchical Bayes utility modelling suggests a decreasing positive effect of the label on purchase decisions and a deterioration of the purchase influence of existing brands. Structural equation modelling indicates, for instance, that the preference for a long product lifetime is fostered by a respective positive attitude and subjective norm. However, the attitude only exerts a significant influence if it is driven by personal rather than environmental gains. The fourth article sheds light on the effects of favourable and unfavourable environmental product information. The analysis draws on data gained from a survey-based experiment conducted among a population-representative sample of 524 German consumers. Using a two-level structural equation model, the results document that the negative effect caused by unfavourable product carbon footprint information on consumers' willingness to pay is significantly stronger than the positive effect caused by respective favourable information. Furthermore, consumers tend to not substantially differentiate between different high-range degrees of positive or negative environmental information.}, subject = {Quantitative empirical methods; Sustainable consumption; Purchase behaviour; Determinants; Labelling; Quantitative empirische Methoden; Nachhaltiger Konsum; Kaufverhalten; Determinanten; Labeling; Nachhaltigkeit; Kaufverhalten}, language = {en} }