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What influences the behavior of library customers during the use of Patron-Driven Acquisition model?
(2014)
In libraries, the increasing use of non-purchase monographs in recent years justified the use of a customer-driven acquisition model, the Patron-Driven-Acquisition (PDA). The PDA allows libraries to build a customer-focused portfolio, but they are also confronted with the problem of entrusting their portfolio development to the customers whose behaviors are unknown to them. Thus, the criteria used by the customer for build-up holdings are incalculable. Therefore, a moderated PDA-model is usually tested or used in Germany. The aim of this thesis is to show the behavior of library users while using the PDA model, and to investigate influencing factors. Based on these results, this thesis will attempt to mitigate the library internal concerns regarding the use of a non-moderated PDA model. To this end, in collaboration with a library, which uses a non-moderated PDA model, the Saxon State Library-State- and University Library Dresden (SLUB), a study is conducted. The term consumer behavior is set in relation to PDA and approaches of consumer’s behavior research are listed in order to explore the "decision-making process" in library customer’s mind, using one of these approaches. Based on this consideration, it is attempted to portray the behavior by a semi-structured interview, a methodical observation and a further verbal methodology (thinking aloud method). As a central result of the study, it can be said that library patrons aren’t guided by spontaneous impulses, but they use traceable selection criteria in order to make a selection decision. However, this selection decision is highly dependent on the knowledge, the interest or the motivation relating to the subject of research.