Ausbildung, Fortbildung, Beruf, Berufsethik
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The aim of this work is to unfold the image of libraries and librarians on German television. In the theoretical part, the topics library and librarian are outlined cursory, as well as a brief description of the current state of research. In the empirical part, a content analysis of television broadcasts follows, which looks at broadcasts from the years 2015 and 2016. The outgoing research question of how libraries and librarians are portrayed in contemporary television broadcasts will be examined using the method of standardized content analysis. In addition to quantitative analytical methods, methods of qualitative analysis are also used. The results show a quite differentiated picture of libraries and librarians according to fictional genres and non-fictional formats. Overall, the picture of libraries is neutral to rather positive, and the image of the librarians is predominantly positive in the underlying broadcasts.