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Marketing plans of libraries often are focussed to the whole institution, not to the several services of the library or information centre. It tends more to public relations then to a planned conception and marketing of the several services. This working paper shows how to target clients, how to make a conception of each service, how to search for "channels" to communicate to the clients and then to promote the services. The text is especially for one-person libraries, but can be read also by other types of library, for example special libraries.
Marketing plans of libraries often are focussed to the whole institution, not to the several services of the library or information centre. It tends more to public relations then to a planned conception and marketing of the several services. This working paper shows how to target clients, how to make a conception of each service, how to search for "channels" to communicate to the clients and then to promote the services. The text is especially for one-person libraries, but can be read also by other types of library, for example special libraries.
How to write in weblogs
(2007)
How to install a Wiki
(2006)
Publishing could be a new field of services of the one-person library. This field is descibed in a systematical manner: Which are the methods and services to help customers to publish texts, pictures and videos in books, homepages, web 2.0, repositories and so on? The opl can give advice, can coach, can produce, can enrich and can distribute texts and media. At the end of the presentation pros and cons are listed.