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Marketing plans of libraries often are focussed to the whole institution, not to the several services of the library or information centre. It tends more to public relations then to a planned conception and marketing of the several services. This working paper shows how to target clients, how to make a conception of each service, how to search for "channels" to communicate to the clients and then to promote the services. The text is especially for one-person libraries, but can be read also by other types of library, for example special libraries.
How to plan an Intranet
(2003)
An intranet is a tool for better communication and knowledge management in organisations. This manual gives advice to plan and give a structure to an intranet (general informations, specific informations about the library, tools for office work, juridical and scientific information, interactive options) for one-person librarians and how to maintain it.
Removal of a Library
(2003)
In the context of libraries there are a vast "canon" of methods and contents in the field of information literacy, especially concerning the knowledge transfer through introductions and workshops. Concerning the online activities, the e-learning, there is no systematic way of teaching and the efforts are often restricted to isolated projects. This manual tends to give an overview aboutz possible online tutorials for information literacy, relating to target groups, their needs, possible contents, methods and ways of konwledgetransfer. Also communication strategies and evaluation are described.
Library staff needs not only management, but also training, instructions, guidance and other more. This sphere of activity of the library management is structured in catchwords. The manual deals with the types of employees, the activities and requirements, the interaction and the personnel management are treated in the narrower sense.
How to use and apply RSS
(2006)