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In 2010, the 'Association of Public Libraries in the Netherlands' was split into three institutions: into SIOB, VOB (Netherlands Public Library Association) and BNL (Bibliotheek.nl. SIOB, funded by the Ministry of Education, Culture and Research, was asked to create a national strategy for public libraries in the Netherlands in order to improve library services and adjust them a changed user need and to strengthen the network of public libraries. The strategy is based on a 'cross-channel' model to combine physical and virtual services and media.