TY - GEN A1 - Trifunovic, Bogdan T1 - Usage of Public Space and Media for Library Advocacy: Public Library Cacak New Building Case Study T2 - TK 4: informieren & vernetzen / Raumkonzepte aus verschiedenen Perspektiven (14.06.2018, 14:00 - 16:00 Uhr, Saal C) N2 - The City of Cacak in Serbia in 2009 decided to purchase vacant Army Cultural Center for the needs of Public Library Cacak, which from 1946 is waiting for own permanent building. From 2010 to 2015 an optimal architectural solution was on agenda of the City officials, unfortunately almost without any participation from the representatives of the Library in making decisions or voting for the best solution.Nevertheless, the Library staff managed to promote, advocate and lobby all these years to obtain the new building only for library purpose, as part of the local community felt that 3,500 square meters for Library would be just too much in the city of 100.000 inhabitant S. The marketing strategy of librarians was to use all available public space and media attention to stipulate that such project was not planned and executed in Serbia for almost three decades, at least in the public libraries sector. At the same time, politicians were appealed with the prospect of having such a project during their term, with the City of Cacak becoming the leading city in Serbia with the size and modernity of its public library. This strategy proved successful, as from 2017 the Army Cultural Center is under reconstruction, with an expected opening of new Public Library Cacak in late 2018. The whole of building will be just library, which is also big success for the librarians in an unfavorable environment.This paper will analyze used methods for library cause advocacy in public space and media, through public events, Library events, formal and informal meetings, as well as media (print, electronic, Internet). Special attention will be devoted to the long lasting effects of advocacy, promotion and lobbying on the creation of institution´s new image in modern society. Y1 - 2018 UR - https://opus4.kobv.de/opus4-bib-info/frontdoor/index/index/docId/3567 UR - https://nbn-resolving.org/urn:nbn:de:0290-opus4-35676 ER -