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Social density and consumer response : empirical investigations in online and offline environments

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Metadaten
Institutes:Fakultät Sozial- und Wirtschaftswissenschaften / Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence
Author:Uwe Messer
Advisor:Alexander Leischnig, Björn Ivens
Place of publication:Bamberg
Year of publication:2016
Pages / Size:xi, 182 Seiten : Diagramme
Remarks:Dissertation, Otto-Friedrich-Universität Bamberg, 2016
Document Type:Dissertation
Language:English
Release Date:2017/03/14