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Dimensions of multichannel marketing and effects of consumers' channel perceptions

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Institutes:Fakultät Sozial- und Wirtschaftswissenschaften / Fakultät Sozial- und Wirtschaftswissenschaften: Abschlussarbeiten
Author:Sarah Katharina Hildebrand
Advisor:Björn Ivens, Alexander Leischnig
Place of publication:Bamberg
Year of publication:2017
Pages / Size:160 Seiten : Illustrationen
Remarks:Dissertation, Otto-Friedrich-Universität Bamberg, 2017
Document Type:Dissertation
Release Date:2017/06/27