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Organisationseinheit der BAM
The European Commission adopted an EU
Energy Label for smartphones and tablets in June 2023. For the
first time, the EU Energy Label will depict, among energy
efficiency, also a reparability score, battery endurance, battery
lifetime, drop resistance and dust and water ingress protection.
However, does the multitude of parameters bear the risk to
confuse consumers instead of triggering environmentally
sustainable purchase decisions? In a survey in Germany,
consumers were asked to make a choice when the label does not
clearly identify the environmentally better product. Instead,
energy efficiency has to be valued against reparability,
reliability against energy efficiency, and reparability against
reliability. The sustainability lever of the different aspects is not
the same, as e.g. lifetime extension has a much more positive
environmental impact than energy efficiency in case of mobile
devices. Therefore, the question remains, whether consumers
intuitively make the right choice. Results of the survey indicate
that consumers interpret the complex label in the desired
manner and value those aspects higher, which indeed have a
more positive effect on the environment.