TY - CONF A1 - Rückschloss, J. A1 - Schischke, K. A1 - Schlegel, Moritz-Caspar A1 - Jonathan, Z. T1 - Too much information? Which labelled product property influences customers' purchasing decisions most T2 - Proceedings PLATE 2023 Conference N2 - The individual willingness to pay for sustainable products is significantly influenced by the climate crisis, but is also affected due to additional international crises as the still ongoing pandemic and the war in Ukraine. The better a product labelling is designed, the more likely consumers are to make a well-considered purchase decision at the point-of-sale, which in turn increases the product lifetime of the devices. The results of this study are based on two consumer surveys with a total of 590 participants. Consumers were asked to make a simulated purchase decision based on the upcoming EU Energy Label for smartphones. Each consumer was presented comparison labels showing different aspects concerning durability (meaning charging cycles, robustness and IP class), repairability, energy efficiency and product price. In addition, there was a question on energy consumption, which was displayed either in Wh/h or in battery endurance per charge in hours. The analysis of the survey shows a clear ranking of the preferred properties: 1. Durability as best option, Energy efficiency and Repairability as second and third choice. In all categories, a higher price was accepted in favor of a more environmentally friendly product design. When presenting the energy consumption in Wh/h, no reliable distinguishing between higher or lower values was observed. In contrast, higher values were clearly preferred when choosing between different battery runtimes. Recommendations will be developed for adjustments to the upcoming EU Energy Label for smartphones and other product labels in the future showing circular economy aspects, such as the durability, repairability, recycled content used during production, recyclability or the total footprint of the product. T2 - PLATE Product Lifetime and the Environment Conference 2023 CY - Espoo, Finland DA - 31.05.2023 KW - EU Energy Labelling KW - Circular Economy KW - Policy making KW - Electronics KW - Smartphone PY - 2023 SP - 1 EP - 7 AN - OPUS4-57612 LA - eng AD - Bundesanstalt fuer Materialforschung und -pruefung (BAM), Berlin, Germany ER -