LS ABWL und Besondere der Organisation, des Personalmanagement sowie der Unternehmensführung
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Evaluation of design thinking for the creation of service innovations in developing countries
(2015)
Strategische Personalplanung und Humankapitalbewertung :
Simulationen anhand der Cottbuser Formel
(2010)
Innovationsaktivitäten wissensintensiver Dienstleistungen : die Markenanmeldung als Indikator
(2012)
We present an empirical approach to measuring service innovation on the company level
through the analysis of trademarks. Prior empirical investigations in several industries have
shown that a trademark may be used as an innovation indicator. This article explores the
use and relevance of trademarks by conducting a survey in the knowledge-intensive business
services (KIBS) industries with 278 participating companies. Our survey results explain
the use of trademarks as a way to protect innovation and intellectual property for KIBS. In
sum, we show that trademarks can be described as adequate and useful indicators to measure
new service innovations in the KIBS industries. Additionally, we show that trademarks
have the potential to overcome weaknesses of traditional measurement concepts towards
KIBS innovation and might make special surveys redundant in the future.