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- Heritage Studies (1)
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Institute
The rapid phenomenon of urbanization in the last century has resulted in abandonment of historic urban centers and still today attracting people to suburbs and newly developed districts. This urban expansion poses a serious threat to historic properties when people opt to move away leaving behind their heritage. The adaptive reuse of heritage is considered to be a dominant strategy for handling this issue bypassing demolition of heritage properties. However, the adaptive reuse cannot only consider the preservation of the heritage as the structural retrofit or functional revitalization but rather it needs to enunciate the image and the creative ideation that reflect upon the future of heritage. Consequently, this paper aims to examine the role of branding as an innovative source of ideation in the implication of adaptive reuse on heritage. In this regards, the case study of Zalando outlet store in Berlin is selected, which is an old building situated in the commercial district of the city in a wide range of styles and heritage buildings from the middle ages. This research uses semi-structured interviews to examine the significance of Brand making in a successful adaptive reuse process. The findings indicate that the importance of the outlet building lies not only in its physical fabric or commercial aspects, but the spirit of the place that lies in the magical essence of big labels as emblems. This underlying essence of place stimulated the adaptation of building in a way that it surpasses the physical and functional aspect of a building and makes it merge in new times and new sustainable development.
Purpose
The historic city of Shiraz, in the south of Iran, is renowned for its monuments and its remarkable macro skyline, which has been destructively affected by the rapid urban development. This research proposes a systematic historical analysis, which can discover the driving forces behind the evolution of the macro skyline of Shiraz, in the past as well as contemporary times.
Design/methodology/approach
The proposed general framework of the methodology is constituted of systematic historical mapping and documentation, which is based on a desk study and field research. Moreover, by means of this methodology, different layers and driving forces of shaping the urban macro skyline are extracted.
Findings
The outcome demonstrates 12 driving forces or contributing factors behind the evolution of the urban macro skyline. Based on the results, it is concluded that there was a shift in the subject and content of driving forces during the last century that has contributed to the destructive effects on the silhouette of Shiraz in turn.
Practical implications
It is suggested that the proposed comprehensive method, which is based on the historical analysis and the field survey, can be applied as a documentation platform. It is believed that the analysis and the extraction of driving forces can facilitate future urban landscape management plans as well as possible impact assessments.
Originality/value
Many studies rely on the analysis of historical data in landscape assessment. Nevertheless, this research develops an innovative historical analysis, which identifies the driving forces behind the evolution of the urban macro skyline over time.
Rapid urban development has posed destructive effects on the visual quality of many cities over the past few decades. Consequently, Visibility Analysis (VA) methods have been adopted to evaluate and prevent the visual influences of the development over valuable scenes. Shiraz' strategic view of the Quran Gate, in especial, is known for its remarkable landmarks, while the visual effects of the recent rapid urban growth on the view have been a matter of concern. The future of the view is even more at risk due to the lack of synergy between the urban development plan and historic preservation regulation. Consequently, this study aims to undertake a Visibility Analysis of the height regulation of the Shiraz Development Plan on the view of the Quran Gate. In this essence, two 3D models of the study area are produced based on the existing condition and the Shiraz Development Plan scenario. By choosing seventeen key viewpoints, visibility analysis of landmarks and viewpoints was conducted. The results demonstrate the destructive visual effects of the development plan on the strategic view. It is suggested that the proposed cost-efficient methodology can minimize subjective evaluation and contribute to the synergy between development and conservation plans.