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Preference Analysis and Product Design in Markets for Elderly People: A Comparison of Methods and Approaches
Author: | Samah Abu-AssabGND, Daniel BaierGND, Mirko Kühne |
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Document Type: | Scientific journal article peer-reviewed |
Language: | English |
Year of publication: | 2010 |
Tag: | Conjoint analysis; Elderly people; Preference analysis; QFD |
Quelle aus UBICO: | Studies in Classification, Data Analysis, and Knowledge Organization, Vol. 40, 2010, S. 709-718 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |
Institution name at the time of publication: | Fakultät für Maschinenbau, Elektrotechnik und Wirtschaftsingenieurwesen (eBTU) / LS ABWL und Besondere des Marketing und des Innovationsmanagement |