Location-Based Interactions with Geographically Targeted Advertising
Author: | Lennard Schmidt, Erik MaierORCiD, Florian DostORCiD |
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URL: | http://proceedings.emac-online.org/index.cfm?abstractid=A2022-107729&Location-Based%20Interactions%20with%20Geographically%20Ta |
Title of the source (English): | Proceedings of the European Marketing Academy, Budapest, May 24 - 27, 2022 |
Publisher: | European Marketing Academy |
Document Type: | Conference publication peer-reviewed |
Language: | English |
Year of publication: | 2022 |
Number of pages: | 2 |
Article number: | A2022-107729 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |