Fluent Contextual Image Backgrounds Enhance Mental Imagery and Evaluations of Experience Products
Author: | Erik MaierORCiD, Florian DostORCiD |
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DOI: | https://doi.org/https://doi.org/10.1016/j.jretconser.2018.09.006 |
ISSN: | 0969-6989 |
Title of the source (English): | Journal of Retailing and Consumer Services |
Document Type: | Scientific journal article peer-reviewed |
Language: | English |
Year of publication: | 2018 |
Volume/Year: | 45 |
First Page: | 207 |
Last Page: | 220 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |