The Presumer Effect: Implementing the Customer's Voice to radical new product developement for High-Tech SME
Author: | Alexander Sänn, Daniel BaierGND, Alexandra Rese |
---|---|
Title of the source (English): | Proceedings of the 20th International Product Development Management Conference, Paris, 2013 |
Publisher: | EISAM |
Place of publication: | Paris |
Document Type: | Conference Proceeding |
Language: | English |
Year of publication: | 2013 |
First Page: | 227 |
Last Page: | 228 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |
Institution name at the time of publication: | Fakultät für Maschinenbau, Elektrotechnik und Wirtschaftsingenieurwesen (eBTU) / LS ABWL und Besondere des Marketing und des Innovationsmanagement |