Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis
Author: | Alexander Sänn, Daniel BaierGND |
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URL: | http://www.grenoble-em.com/rnd2012/DOCS/R&DMgt2012-BookOfAbstracts.pdf |
ISBN: | 978-0-9559367-4-6 |
Title of the source (English): | The R&D Management Conference 2012 May 23-25, 2012, Grenoble – France, Creating & Capturing Value through R&D Management and Innovation, book of abstracts |
Publisher: | Agence Prisme, Pierre Jayet |
Place of publication: | Grenoble |
Document Type: | Conference Proceeding |
Language: | English |
Year of publication: | 2012 |
Tag: | Conjoint measurement; Lead User; Netnography; Open Innovation |
Number of pages: | S. 44 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |
Institution name at the time of publication: | Fakultät für Maschinenbau, Elektrotechnik und Wirtschaftsingenieurwesen (eBTU) / LS ABWL und Besondere des Marketing und des Innovationsmanagement |