Lead Users and Non-Lead Users: Do Their Preference Really Differ in Product Design?
Author: | Alexander Sänn, Daniel BaierGND |
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Document Type: | Conference Proceeding |
Language: | English |
Year of publication: | 2011 |
Quelle aus UBICO: | Proceedings of the 18th International Product Development Management Conference, June 05-07, 2011, Delft, The Netherlands, 2011 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |
Institution name at the time of publication: | Fakultät für Maschinenbau, Elektrotechnik und Wirtschaftsingenieurwesen (eBTU) / LS ABWL und Besondere des Marketing und des Innovationsmanagement |