Improving the Predictive Validity of Quality Function Deployment by Conjoint Analysis: A Monte Carlo Comparison
Author: | Daniel BaierGND, Michael BruschORCiD |
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ISBN: | 3-540-32537-9 |
Title of the source (English): | Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, 2005 |
Publisher: | Springer |
Place of publication: | Berlin [u.a.] |
Editor: | Hans-Dietrich Haasis |
Document Type: | Conference Proceeding |
Language: | English |
Year of publication: | 2006 |
First Page: | 619 |
Last Page: | 624 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |
Institution name at the time of publication: | Fakultät für Maschinenbau, Elektrotechnik und Wirtschaftsingenieurwesen (eBTU) / LS ABWL und Besondere des Marketing und des Innovationsmanagement |