Personalisation in Retailing: Differences and Commonalities in Selected Branches
Author: | Eva Stüber, Michael BruschORCiD |
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ISBN: | 978-3-00-027342-1 |
Title of the source (English): | Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany |
Publisher: | Ingolstadt School of Management, Cath. Univ. Eichstätt-Ingolstadt |
Place of publication: | Ingolstadt |
Editor: | Bernd Stauss |
Document Type: | Part of a book (chapter) |
Language: | English |
Year of publication: | 2009 |
First Page: | 654 |
Last Page: | 663 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |
Institution name at the time of publication: | Fakultät für Maschinenbau, Elektrotechnik und Wirtschaftsingenieurwesen (eBTU) / LS ABWL und Besondere des Marketing und des Innovationsmanagement |