Real Options in the Assessment of New Products
Author: | Said Esber, Daniel BaierGND |
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URL: | http://www.springer.com/computer/ai/book/978-3-642-01043-9 |
Document Type: | Scientific journal article peer-reviewed |
Language: | English |
Year of publication: | 2010 |
Tag: | Marketing Research; New Product Development; Real Options |
Quelle aus UBICO: | Studies in Classification, Data Analysis, and Knowledge Organization, Vol. 36, 2010, S. 537-544 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |
Institution name at the time of publication: | Fakultät für Maschinenbau, Elektrotechnik und Wirtschaftsingenieurwesen (eBTU) / LS ABWL und Besondere des Marketing und des Innovationsmanagement |