Multivariate Landing Page Optimization Using Hierarchical Bayes Choice-Based Conjoint
Author: | Stefanie SchreiberORCiDGND, Daniel BaierGND |
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DOI: | https://doi.org/10.1007/978-3-662-44983-7_41 |
ISBN: | 978-3-662-44982-0 |
Title of the source (English): | Data Science, Learning by Latent Structures, and Knowledge Discovery |
Publisher: | Springer |
Place of publication: | Berlin [u.a.] |
Editor: | Berthold Lausen, Sabine Krolak-Schwerdt, Matthias Böhmer |
Document Type: | Conference Proceeding |
Language: | English |
Year of publication: | 2015 |
First Page: | 465 |
Last Page: | 474 |
Series ; volume number: | Studies in classification, data analysis and knowledge organization |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |