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Lead User Intelligence for Complex Product Development – the Case of Industrial IT-Security Solutions

  • Nowadays, the lead user method is a state of the art method used to generate breakthrough innovations for the new product development. Since the lead user method was successfully applied in generating simple products for business-to-business environments, the contribution of lead users in a complex product environment is highly controversial. This research adopts this to generate future complex IT-security solutions for business-to-business environments in the energy sector. The combined approach of lead user intelligence and voice of the customer techniques is expected to lower the risk of an unreliable product development and to fasten the lead user method. The empirical findings show an appropriate lead user method fitting small- and medium-sized enterprises (SMEs) restricted resources and requirements of effective research and development processes in a high-technology environment. It further enables SMEs to specify and parameterise future products according to reliable and user verified data within development processes.

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Metadaten
Author: Alexander Sänn, Jana Krimmling, Daniel BaierGND, Ming Ni
ISSN:1740-2840
ISSN:1740-2832
Title of the source (English):International Journal of Technology Intelligence and Planning
Document Type:Scientific journal article peer-reviewed
Language:English
Year of publication:2013
Tag:breakthrough innovation; business-to-business; complex products; lead user method; new product development; research and development; small and medium-sized enterprises; supervisory control; technology intelligence; voice of the customer
Volume/Year:9
Issue number:3
First Page:232
Last Page:249
Faculty/Chair:Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing
Institution name at the time of publication:Fakultät für Maschinenbau, Elektrotechnik und Wirtschaftsingenieurwesen (eBTU) / LS ABWL und Besondere des Marketing und des Innovationsmanagement
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