Additive Clustering Techniques for Market Segmentation: An Empirical Comparison Using Real and Simulated Data
Author: | Daniel BaierGND |
---|---|
Document Type: | Conference Proceeding |
Language: | English |
Year of publication: | 2006 |
Quelle aus UBICO: | 25th Biennal Meeting of the Society for Multivariate Analysis in the Social Sciences (SMABS) jointly with the 2nd Conference of the European Association of Methodology, Budapest, July 2-5, 2006 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |
Institution name at the time of publication: | Fakultät für Maschinenbau, Elektrotechnik und Wirtschaftsingenieurwesen (eBTU) / LS ABWL und Besondere des Marketing und des Innovationsmanagement |