Towards Lifestyle Segmentation via Uploaded Images from Surveys and Social Networks
Author: | Ines Daniel, Daniel BaierGND |
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ISBN: | 978-1-5108-1916-0 |
Title of the source (English): | International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, USA, 13-16 December 2015, Vol. 6 |
Publisher: | Curran |
Place of publication: | Red Hook, NY |
Document Type: | Conference Proceeding |
Language: | English |
Year of publication: | 2015 |
First Page: | 4906 |
Last Page: | 4915 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |