TY - GEN ED - Baier, Daniel ED - Brusch, Michael T1 - Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele Y1 - 2009 SN - 978-3-642-00753-8 PB - Springer CY - Berlin ER - TY - GEN A1 - Sänn, Alexander A1 - Krimmling, Jana A1 - Baier, Daniel A1 - Ni, Ming T1 - Lead User Intelligence for Complex Product Development – the Case of Industrial IT-Security Solutions T2 - International Journal of Technology Intelligence and Planning N2 - Nowadays, the lead user method is a state of the art method used to generate breakthrough innovations for the new product development. Since the lead user method was successfully applied in generating simple products for business-to-business environments, the contribution of lead users in a complex product environment is highly controversial. This research adopts this to generate future complex IT-security solutions for business-to-business environments in the energy sector. The combined approach of lead user intelligence and voice of the customer techniques is expected to lower the risk of an unreliable product development and to fasten the lead user method. The empirical findings show an appropriate lead user method fitting small- and medium-sized enterprises (SMEs) restricted resources and requirements of effective research and development processes in a high-technology environment. It further enables SMEs to specify and parameterise future products according to reliable and user verified data within development processes. KW - new product development KW - voice of the customer KW - lead user method KW - supervisory control KW - breakthrough innovation KW - complex products KW - technology intelligence KW - business-to-business KW - small and medium-sized enterprises KW - research and development Y1 - 2013 SN - 1740-2840 SN - 1740-2832 VL - 9 IS - 3 SP - 232 EP - 249 ER - TY - CHAP A1 - Göcks, Marc-Steffen A1 - Fellbaum, Klaus T1 - e-Learning in der Hochschule – Entwicklungstätigkeiten und Besonderheiten im el-IT- Projekt T2 - E-Learning, Tagungsband, Workshop: NMB-Projekte in den Ingenieurwissenschaften, Dessau, 25. und 26.6.2003 an der Hochschule Anhalt in Dessau Y1 - 2003 PB - Hochschule Anhalt CY - Dessau ER - TY - GEN A1 - Löffler, Stephanie A1 - Baier, Daniel T1 - Bayesian Conjoint Analysis in Water Park Pricing: A New Approach Taking Varying Part Worths for Attribute Levels into Account T2 - Journal of Service Science and Management N2 - Nowadays, the application of conjoint analysis for measuring customers’ preferences for goods and services is wide-spread in marketing. A sample of customers is confronted with fictive offers and asked for evaluations. From these responses part worths for attribute levels of the offers are estimated and used to develop an optimal design and pricing for an offer. However, especially in tourism, it can be observed that attribute importance not only differs between customers but also varies over a single customer’s usage situations and her/his mood. In this paper, we propose a measurement approach that respects this variation. Part worths are stochastically modeled and estimated using Bayesian procedures. The approach is applied to design and price a water park. Y1 - 2015 UR - http://www.scirp.org/journal/PaperInformation.aspx?PaperID=53746 SN - 1940-9893 VL - 8 IS - 1 SP - 46 EP - 56 ER - TY - CHAP A1 - Daniel, Ines A1 - Brusch, Michael A1 - Große, Kerstin A1 - Kozlowski, Therese T1 - Employer Branding as Important Issue in Attracting New Academic Employees – An Assessment from a Student’s Point of View T2 - Proceedings of the 18th QMOD Conference on Quality and Service Sciences, Seoul (Korea) 2015 Y1 - 2015 UR - http://210.101.116.28/W_files/kiss5/23404832_pv.pdf SN - 978-91-7623-086-2 PB - University Library Press CY - Lund ER - TY - CHAP A1 - Rese, Alexandra A1 - Bäsler, Maurice A1 - Baier, Daniel T1 - Evaluating the effects of method-based tools on team decision making and team performance T2 - Conference Proceedings, 15th International Product Development Management Conference, Hamburg, Germany, June 30 - July 1, 2008 Y1 - 2008 PB - European Inst. for Advanced Studies in Management CY - Brussels ER - TY - THES A1 - Kutschke, Anke T1 - Erfolgsfaktoren innovativer Energietechnologien - Eine produkt-, kooperations- und standortbezogene Betrachtung N2 - Die Verkürzung von Entwicklungszeiten und Produktlebenszyklen sind das Resultat eines steigenden Wettbewerbs infolge eines technologischen und wirtschaftlichen Aufschwungs. Der daraus resultierende, erhöhte Energie­bedarf sowie politisch geschaffene Ansprüche an den technologischen Wandel erfordern die Initiierung und Durchsetzung innovativer Energie­technologien. Im Gegensatz zu herkömmlichen Produktinnovationen handelt es sich hierbei um komplexe Technologien, deren Realisierung höhere Investitionen sowie unternehmens­übergreifende Kooperationen mit Akteuren aus Wirtschaft, Wissenschaft sowie Politik bedarf. Innovatoren in Deutschland erfahren des Weiteren Unterstützung durch die Clusterpolitik auf Bundesebene sowie durch ein föderales Anreizsystem auf kommunaler Ebene. Damit erfordert die Umsetzung erfolgreicher Innovationsvorhaben die Zusammenarbeit lokal vorhandener Akteure. Um den Einfluss des Innovationsstandortes auf den Erfolg innovativer Energietechnologien zu untersuchen, greift die Autorin auf das Diamanten­modell von Porter zurück. Die darin enthaltenen Faktoren unterscheiden sich dabei u. a. in Faktorbedingungen, Nachfrage­bedingungen, Wettbewerb, unterstützende Branchen und den Staat. Da die Wirkung dieser sogenannten Triebkräfte keiner empirischen Untersuchung im Sinne der Erfolgs­faktorenforschung unterzogen wurde, beschäftigt sich die Studie mit deren Einfluss auf den Erfolg innovativer Energietechnologien. Darüber hinaus liefert das Buch wertvolle Erkenntnisse bezüglich der „klassischen“ produkt- und kooperations­bezogenen Erfolgsfaktoren. Anhand einer quantitativen Befragung deutscher Innovationskooperationen in Ergänzung einer Falluntersuchung sowie einer externen Evaluierung konnte beispielsweise festgestellt werden, dass die Effektivität einer innovativen Energie­technologie u. a. vom Vorhandensein qualifizierter Arbeitskräfte, einem Produktvorteil und vom Vertrauen abhängt. Des Weiteren scheinen regional unterstützende Maßnahmen vor allem in der Markt- und Diffusionsphase besonders wichtig. Somit liefert das Werk einen wertvollen Beitrag zum besseren Verständnis von Erfolg und Misserfolg innovativer Energietechnologien sowie interessante Hinweise für Fördermittelgeber. KW - Erfolgsfaktoren KW - Innovationsmanagement KW - Kooperation KW - Energietechnologie KW - Produktvorteil KW - Porter KW - Standort Y1 - 2015 SN - 978-3-8300-8168-5 PB - Kovač CY - Hamburg ER - TY - CHAP A1 - Baier, Daniel A1 - Rese, Alexandra A1 - Schreiber, Stefanie ED - Pantano, Eleonora T1 - Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale: The Case of IKEA T2 - Successful Technological Integration for Competitive Advantage in Retail Settings KW - Augmented Reality KW - Technology Acceptance Model (TAM) KW - Technology Acceptance KW - Online Reviews KW - Text Mining KW - Partial Least Squares (PLS) KW - Retail Y1 - 2015 UR - http://www.igi-global.com/gateway/chapter/126370 SN - 978-1-4666-8297-9 U6 - https://doi.org/10.4018/978-1-4666-8297-9.ch008 SP - 168 EP - 189 PB - IGI Global CY - Hershey, PA ER - TY - CHAP A1 - Krausche, Daniel A1 - Baier, Daniel ED - Lausen, Berthold ED - Krolak-Schwerdt, Sabine ED - Böhmer, Matthias T1 - A Game Theoretic Product Design Approach Considering Stochastic Partworth Functions T2 - Data Science, Learning by Latent Structures, and Knowledge Discovery. Studies in Classification, Data Analysis, and Knowledge Organization Y1 - 2015 SN - 978-3-662-44982-0 U6 - https://doi.org/10.1007/978-3-662-44983-7 SP - 261 EP - 270 PB - Springer CY - Berlin, Heidelberg ER - TY - GEN A1 - Homfeldt, Felix A1 - Rese, Alexandra A1 - Brenner, Hanno A1 - Baier, Daniel A1 - Schäfer, Fabio T1 - Identification and Generation of Innovative Ideas in the Procurement of the Automotive Industry: The Case of AUDI AG T2 - International Journal of Innovation Management Y1 - 2017 U6 - https://doi.org/10.1142/S1363919617500530 SN - 1363-9196 SN - 1757-5877 N1 - Artikel-Nr. 1750053 VL - 21 IS - 7 ER - TY - CHAP A1 - Baier, Daniel A1 - Pełka, Marcin A1 - Rybicka, Aneta A1 - Schreiber, Stefanie ED - Geyer-Schulz, Andreas ED - Pociecha, Józef T1 - TCA/HB Compared to CBC/HB for Predicting Choices Among Multi-Attributed Products T2 - Selected Papers of the 3rd German-Polish Symposium on Data Analysis and Applications Y1 - 2016 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0072-587471 SN - 978-3-7315-0581-5 SP - 77 EP - 87 PB - KIT Scientific Publishing CY - Karlsruhe ER - TY - CHAP A1 - Schreiber, Stefanie A1 - Baier, Daniel ED - Lausen, Berthold ED - Krolak-Schwerdt, Sabine ED - Böhmer, Matthias T1 - Multivariate Landing Page Optimization Using Hierarchical Bayes Choice-Based Conjoint T2 - Data Science, Learning by Latent Structures, and Knowledge Discovery Y1 - 2015 SN - 978-3-662-44982-0 U6 - https://doi.org/10.1007/978-3-662-44983-7_41 SP - 465 EP - 474 PB - Springer CY - Berlin [u.a.] ER - TY - GEN A1 - Rese, Alexandra A1 - Baier, Daniel A1 - Geyer-Schulz, Andreas A1 - Schreiber, Stefanie T1 - How augmented reality apps are accepted by consumers: a comparative analysis using scales and opinions T2 - Technological Forecasting and Social Change N2 - Increasingly, retailers rely on interactive technologies to improve consumers' shopping experiences. On the one side, interactive kiosks and smart mirrors make use of dedicated devices and software to explain, configure, and recommend products. On the other side, computer programs – so-called apps – are installed on the consumer's own device for the same purpose. They can be used at home, or – if installed on a mobile device – in retail outlets or on the move. In all cases, augmented reality (AR) can support these purposes by placing virtual content (e.g. newfurniture) in a real environment (the consumer's home). The overall perception and acceptance toward such interactive technologies are discussed in this paper. Users' perceptions and experiences are measured by applying a modified technology acceptance model (TAM). Four experiments, two with marker-based and two with markerless AR apps are presented to support the generalization of the results, the measurement models and the measurement approach. The results are satisfactory with regard to the robustness of the TAM model. However, the relative importance of hedonic (enjoyment, pleasure, fun) and utilitarian (information) aspects varies for different kinds of AR apps and has to be considered for improvement to occur. From a measurement point of view the acquiescence bias has to be dealt with when developing scale items. Y1 - 2017 U6 - https://doi.org/10.1016/j.techfore.2016.10.010 SN - 0040-1625 VL - 124 SP - 306 EP - 319 ER - TY - GEN A1 - Kutschke, Anke A1 - Rese, Alexandra A1 - Baier, Daniel T1 - The Effects of Locational Factors on the Performance of Innovation Networks in the German Energy Sector T2 - Sustainability N2 - Locational factors, like the quantity and quality of skilled labour, demanding customers, competitors, supporting industries, and research institutions, are assumed to have an influence on the competitiveness of a region and the performance of the regional actors. However, few studies focus on this topic from an innovation network perspective in the energy sector. Our study tries to close this gap: a sample of 128 German innovation networks of companies and research institutes in the energy sector is used to analyse the effects of locational factors on the performance (effectiveness) of innovation projects. Based on the distinctions in Porter’s Diamond Model, we find that two locational factors—the quality and quantity of the demand conditions and skilled labour—have positive effects. In contrast to the widespread assumption in the literature we could not find evidence for positive impacts on the quality and quantity of the competitive environment. In fact, the effect on performance was negative. Y1 - 2016 U6 - https://doi.org/10.3390/su8121281 SN - 2071-1050 VL - 8 IS - 12 SP - 1281 ER - TY - GEN A1 - Rese, Alexandra A1 - Kutschke, Anke A1 - Baier, Daniel T1 - Analyzing the relative influence of supply side, demand side and regulatory factors on the success of collaborative energy innovation projects T2 - International Journal of Innovation Management N2 - The analysis of the importance of supply side and demand side factors with regard to innovative behavior is quite old. In this paper, these two categories are used to distinguish and examine the relevance of several success factors for collaborative innovation projects on the firm level in the German energy sector. The literature emphasizes that solving environmental problems requires extensive technological change. On the other hand, due to higher prices the market push is weaker. Regulatory factors are therefore designed to stimulate environmental innovations. The relative influence of these three categories on project performance is investigated on the basis of a sample of 128 German collaborative energy innovation projects in the development phase using a scale-based approach and structural equation modeling at the firm level. The results confirm the importance of supply side factors followed by demand side factors. In contrast to literary assumptions, R&D subsidies played no significant role. Y1 - 2016 U6 - https://doi.org/10.1142/S1363919616500298 SN - 1363-9196 SN - 1757-5877 VL - 20 IS - 2 SP - 1650029 ER - TY - GEN A1 - Mafael, Alexander A1 - Gottschalk, Sabrina A. A1 - Kreis, Henning T1 - Examining Biased Assimilation of Brand-related Online Reviews T2 - Journal of Interactive Marketing KW - Biased assimilation KW - eWOM KW - Online reviews KW - Moderated mediation KW - Branding Y1 - 2016 U6 - https://doi.org/10.1016/j.intmar.2016.06.002 SN - 1094-9968 VL - 36 SP - 91 EP - 106 ER - TY - BOOK A1 - Kuß, Alfred A1 - Wildner, Raimund A1 - Kreis, Henning T1 - Marktforschung Y1 - 2014 SN - 978-3-658-01863-4 PB - Springer Gabler CY - Wiesbaden ET - 5. Auflage ER - TY - CHAP A1 - Kreis, Henning A1 - Wiesner, David ED - Fließ, Sabine ED - Haase, Michaela ED - Frank, Jacob ED - Ehret, Michael T1 - Die Rolle von C2C Interaktion bei der Wertschöpfung in Nutzungsprozessen T2 - Kundenintegration und Leistungslehre Y1 - 2015 SN - 978-3-658-07447-0 U6 - https://doi.org/10.1007/978-3-658-07448-7_6 SN - 978-3-658-07448-7 SP - 69 EP - 85 PB - Springer Gabler CY - Wiesbaden ER - TY - CHAP A1 - Kreis, Henning A1 - Kuß, Alfred ED - Kliewe, Thorsten ED - Kesting, Tobias T1 - Theorien im Praxistest T2 - Moderne Konzepte des organisationalen Marketing Y1 - 2014 SN - 978-3-658-04680-4 SN - 978-3-658-04679-8 U6 - https://doi.org/10.1007/978-3-658-04680-4 SP - 43 EP - 57 PB - Springer Gabler CY - Wiesbaden ER - TY - GEN A1 - Brusch, Ines A1 - Lober, Virginia T1 - B-to-B-Marketing im Zeitalter von Industrie 4.0 T2 - Marketing Review St. Gallen Y1 - 2016 SN - 1865-6544 SN - 1865-7516 VL - 33 IS - 4 SP - 56 EP - 62 ER - TY - CHAP A1 - Baier, Daniel A1 - Daniel, Ines T1 - Typologisieren und Segmentieren von Verbrauchern auf Basis digitaler Bilder: Verfahren und Einsatzmöglichkeiten T2 - Dialogmarketing Perspektiven 2015/2016, Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing Y1 - 2016 SN - 978-3-658-12924-8 U6 - https://doi.org/10.1007/978-3-658-12924-8 SP - 119 EP - 132 PB - Springer Gabler CY - Wiesbaden ER - TY - GEN A1 - Daniel, Ines A1 - Frost, Sarah A1 - Baier, Daniel T1 - Market Segmentation Using Color Information of Images T2 - International Journal of Electronic Commerce Studies Y1 - 2015 U6 - https://doi.org/10.7903/ijecs.1400 SN - 2073-9729 VL - 6 IS - 1 SP - 137 EP - 144 ER - TY - CHAP A1 - Daniel, Ines A1 - Baier, Daniel ED - Lausen, Berthold ED - Poel, Dirk van den ED - Ultsch, Alfred T1 - Lifestyle Segmentation Based on Contents of Preferred Images Versus Ratings of Items T2 - Algorithms from and for Nature and Life Classification and Data Analysis Y1 - 2013 SN - 978-3-319-00035-0 U6 - https://doi.org/10.1007/978-3-319-00035-0_44 SP - 439 EP - 447 PB - Springer CY - Wiesbaden ER - TY - CHAP A1 - Böttcher, Thomas A1 - Naundorf, Robert A1 - Baier, Daniel ED - Lausen, Berthold ED - Krolak-Schwerdt, Sabine ED - Böhmer, Matthias T1 - A Statistical Software Package for Image Data Analysis in Marketing T2 - Data Science, Learning by Latent Structures, and Knowledge Discovery Y1 - 2015 SN - 978-3-662-44982-0 U6 - https://doi.org/10.1007/978-3-662-44983-7 SP - 217 EP - 227 PB - Springer CY - Berlin, Heidelberg ER - TY - GEN A1 - Sajtos, Laszlo A1 - Kreis, Henning A1 - Brodie, Roderick T1 - Image, Brand Relationships and Customer Value: Exploring the Moderating Role of Advertising Spending- and Labour-intensity in Customer Loyalty T2 - Journal of Service Theory and Practice KW - Advertising spending intensity KW - Labour-intensity KW - Loyalty formation KW - Service brand KW - Value creation Y1 - 2015 U6 - https://doi.org/10.1108/JSTP-11-2013-0261 SN - 2055-6225 VL - 25 IS - 1 SP - 51 EP - 74 ER - TY - GEN A1 - Asche, Moritz A1 - Kreis, Henning T1 - Apps as Crucial Value Components and their Impact on the Customer Experience T2 - Marketing Review St. Gallen Y1 - 2014 U6 - https://doi.org/10.1365/s11621-014-0402-7 SN - 1865-6544 SN - 1865-7516 VL - 31 IS - 5 SP - 42 EP - 51 ER - TY - GEN A1 - Kreis, Henning A1 - Mafael, Alexander T1 - The influence of customer loyalty program design on the relationship between customer motives and value perception T2 - Journal of Retailing and Consumer Services KW - Customer loyalty programs KW - Customer value KW - Customer motives Y1 - 2014 U6 - https://doi.org/10.1016/j.jretconser.2014.04.006 SN - 0969-6989 VL - 21 IS - 4 SP - 590 EP - 600 ER - TY - GEN A1 - Herm, Steffen A1 - Callsen-Bracker, Hans-Markus A1 - Kreis, Henning T1 - When the Crowd Evaluates Soccer Players’ Market Values: Accuracy and Evaluation Attributes of an Online Community T2 - Sport Management Review KW - Crowd valuation KW - Market value KW - Human capital KW - Professional athletes KW - Soccer Y1 - 2014 U6 - https://doi.org/10.1016/j.smr.2013.12.006 SN - 1441-3523 VL - 17 IS - 4 SP - 484 EP - 492 ER - TY - GEN A1 - Kreis, Henning A1 - Gottschalk, Sabrina A. T1 - Relating eWOM Motives to eWOM Channel Choice – Why do We Post Where We Do? T2 - sbr-Schmalenbach Business Review KW - Electronic Word-of-Mouth (eWOM) KW - eWOM Channels KW - eWOM Channel Choice KW - Uses and Gratifications Y1 - 2015 SN - 1439-2917 SN - 2194-072X VL - 67 IS - 4 SP - 406 EP - 429 ER - TY - CHAP A1 - Baier, Daniel A1 - Pełka, Marcin A1 - Rybicka, Aneta A1 - Schreiber, Stefanie ED - Lausen, Berthold ED - Krolak-Schwerdt, Sabine ED - Böhmer, Matthias T1 - Ratings-/Rankings-Based Versus Choice-Based Conjoint Analysis for Predicting Choices T2 - Data Science, Learning by Latent Structures, and Knowledge Discovery Y1 - 2015 UR - http://link.springer.com/chapter/10.1007%2F978-3-662-44983-7_18 SN - 978-3-662-44983-7 U6 - https://doi.org/10.1007/978-3-662-44983-7_18 SP - 205 EP - 216 PB - Springer CY - Heidelberg [u.a.] ER - TY - THES A1 - Rese, Alexandra T1 - Success factors for inter-organizational product and service innovations Y1 - 2016 PB - Brandenburgische Technische Universität Cottbus-Senftenberg CY - Cottbus ER - TY - CHAP A1 - Daniel, Ines A1 - Baier, Daniel T1 - Towards Lifestyle Segmentation via Uploaded Images from Surveys and Social Networks T2 - International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, USA, 13-16 December 2015, Vol. 6 Y1 - 2015 SN - 978-1-5108-1916-0 SP - 4906 EP - 4915 PB - Curran CY - Red Hook, NY ER - TY - GEN A1 - Brusch, Ines A1 - Brusch, Michael A1 - Kozlowski, Therese T1 - Factors Influencing Employer Branding: Investigations of Student Perceptions Outside Metropolitan Regions T2 - International Journal of Quality and Service Sciences Y1 - 2018 U6 - https://doi.org/10.1108/IJQSS-09-2017-0085 SN - 1756-669X VL - 10 IS - 2 SP - 149 EP - 162 ER - TY - GEN A1 - Brusch, Ines A1 - Schwarz, Benjamin A1 - Schmitt, Rebecca T1 - David versus Goliath - Service Quality Factors for Niche Providers in Online Retailing T2 - Journal of Retailing and Consumer Services N2 - The aim of this study is to identify the service quality factors by which niche providers can differentiate themselves from market leaders in online shopping and successfully operate long term. After theoretical considerations, a research model was developed and empirically tested. The results show that there are differences in the preferences of niche providers and market leaders, such as importance of website features and the breadth and depth of a balanced product portfolio of customers. In addition, the study shows how individual factors can be analyzed in an online shop and which alternative courses of action can be derived. Y1 - 2019 U6 - https://doi.org/10.1016/j.jretconser.2019.05.008 SN - 0969-6989 VL - 50 SP - 266 EP - 276 ER - TY - GEN A1 - Reichstein, Thomas A1 - Brusch, Ines T1 - The Decision-Making Process, in: Viral Marketing - A Review And Suggestions For Further Research T2 - Psychology & Marketing N2 - Viral marketing is used to widely distribute content. To achieve this goal, the basic decision‐making process from content reception to interaction must be clarified. This paper examines the decision‐making process of individuals in viral marketing using a new dynamic model. In addition, this work reviews the existing literature on viral marketing and structures to identify existing issues for further research. The decision‐making process is basically divided into two stages. In the first decision stage, individuals decide whether content should be considered. When individuals agree to view the content, they decide in the second stage whether they want to interact with it. These two decisions are influenced by three factors: the framework conditions, content, and interaction aims. With the help of the decision model, this paper summarizes the most important findings from viral marketing research over the last 20 years. In addition, this work provides new opportunities for further research in the field of viral marketing. Y1 - 2019 U6 - https://doi.org/10.1002/mar.21256 SN - 1520-6793 VL - 36 IS - 11 SP - 1062 EP - 1081 ER - TY - GEN A1 - Brusch, Ines A1 - Rappel, Nina T1 - Exploring the Acceptance of Instant Shopping – An Empirical Analysis of the Determinants of User Intention T2 - Journal of Retailing and Consumer Services Y1 - 2020 U6 - https://doi.org/10.1016/j.jretconser.2019.101936 SN - 0969-6989 VL - 54 ER - TY - GEN A1 - Brusch, Ines A1 - Brusch, Michael T1 - Influence of Privacy and Communication Factors on Online Behavior T2 - International Journal of Quality and Service Sciences Y1 - 2020 U6 - https://doi.org/10.1108/IJQSS-06-2019-0080 SN - 1756-669X SN - 1756-6703 VL - 12 IS - 1 SP - 73 EP - 84 ER - TY - GEN A1 - Brusch, Ines T1 - Understanding Customer Preferences Using Image Classification – A Case Study T2 - Proceedings of the 53rd Hawaii International Conference on System Sciences Y1 - 2020 SN - 978-0-9981331-3-3 U6 - https://doi.org/10.24251/HICSS.2020.119 ER - TY - GEN A1 - Frese, Tobias A1 - Geiger, Ingmar A1 - Dost, Florian T1 - An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms T2 - Small Business Economics Y1 - 2020 U6 - https://doi.org/10.1007/s11187-019-00147-8 SN - 1573-0913 VL - 54 IS - 3 SP - 641 EP - 664 ER - TY - GEN A1 - Dost, Florian A1 - Sievert, Jens A1 - Kassim, David T1 - Revisiting firm-created word of mouth: High-value versus low-value seed selection T2 - International Journal of Research in Marketing Y1 - 2016 U6 - https://doi.org/10.1016/j.ijresmar.2016.01.002 SN - 0167-8116 VL - 33 IS - 1 SP - 236 EP - 239 ER - TY - GEN A1 - Tarrahi, Farid A1 - Eisend, Martin A1 - Dost, Florian T1 - A meta-analysis of price change fairness perceptions T2 - International Journal of Research in Marketing Y1 - 2016 U6 - https://doi.org/10.1016/j.ijresmar.2015.10.004 SN - 0167-8116 VL - 33 IS - 1 SP - 199 EP - 203 ER - TY - GEN A1 - Geiger, Ingmar A1 - Dost, Florian A1 - Schönhoff, Alejandro A1 - Kleinaltenkamp, Michael T1 - Which types of multi-stage marketing increase direct customers’ willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting T2 - Industrial Marketing Management Y1 - 2015 U6 - https://doi.org/10.1016/j.indmarman.2015.02.042 SN - 0019-8501 VL - 47 IS - 2 SP - 175 EP - 189 ER - TY - GEN A1 - Maier, Erik A1 - Wilken, Robert A1 - Dost, Florian T1 - The double benefits of consumer certainty: combining risk and range effects T2 - Marketing Letters Y1 - 2015 U6 - https://doi.org/10.1007/s11002-014-9282-5 SN - 1573-059X VL - 26 IS - 4 SP - 473 EP - 488 ER - TY - GEN A1 - Dost, Florian T1 - A non-linear causal network of marketing channel system structure T2 - Journal of Retailing and Consumer Services Y1 - 2015 U6 - https://doi.org/10.1016/j.jretconser.2014.11.005 SN - 0969-6989 VL - 23 SP - 49 EP - 57 ER - TY - GEN A1 - Dost, Florian A1 - Wilken, Robert A1 - Eisenbeiß, Maik A1 - Skiera, Bernd T1 - On the Edge of Buying – A Targeting Approach Based on Consumers’ Willingness-to-pay Ranges T2 - Journal of Retailing Y1 - 2014 U6 - https://doi.org/10.1016/j.jretai.2014.03.007 SN - 0022-4359 VL - 90 IS - 3 SP - 393 EP - 407 ER - TY - GEN A1 - Dost, Florian A1 - Wilken, Robert T1 - Measuring Willingness to Pay as a Range, Revisited: When Should We Care? T2 - International Journal of Research in Marketing Y1 - 2012 U6 - https://doi.org/10.1016/j.ijresmar.2011.09.003 SN - 0167-8116 VL - 29 IS - 2 SP - 148 EP - 166 ER - TY - GEN A1 - Dost, Florian A1 - Phieler, Ulrike A1 - Haenlein, Michael A1 - Libai, Barak T1 - Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods T2 - Journal of Marketing Y1 - 2019 U6 - https://doi.org/10.1177/0022242918817000 SN - 0022-2429 VL - 83 IS - 2 SP - 62 EP - 81 ER - TY - GEN A1 - Söllner, Johanna A1 - Dost, Florian T1 - Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking T2 - Journal of Advertising Y1 - 2019 U6 - https://doi.org/10.1080/00913367.2019.1613699 SN - 1557-7805 VL - 48 IS - 3 SP - 302 EP - 312 ER - TY - GEN A1 - Pannhorst, Matthias A1 - Dost, Florian T1 - Marketing innovations to old-age consumers: A dynamic Bass model for different life stages T2 - Technological Forecasting and Social Change Y1 - 2019 U6 - https://doi.org/10.1016/j.techfore.2018.12.022 SN - ‎0040-1625 VL - 140 IS - 2 SP - 315 EP - 327 ER - TY - GEN A1 - Dost, Florian A1 - Maier, Erik T1 - E-Commerce Effects on Energy Consumption – A Multi-Year Ecosystem-Level Assessment T2 - Journal of Industrial Ecology Y1 - 2018 U6 - https://doi.org/10.1111/jiec.12639 SN - 1530-9290 VL - 22 IS - 4 SP - 799 EP - 812 ER -