TY - RPRT A1 - Rese, Alexandra A1 - Baier, Daniel A1 - Górna, Elzbieta Katarzyn T1 - Analyse der Bedarfsstruktur von Kunden in den Beitrittsländern : zur strategischen Ausrichtung der Angebotsstrategie deutscher KMU des Bau- und Ausbausektors bezogen auf den polnischen Markt Y1 - 2004 PB - Brandenburgische Techn. Univ., Lehrstuhl für Marketing und Innovationsmanagement CY - Cottbus ER - TY - BOOK A1 - Rese, Alexandra T1 - Organisationsverständnis von Unternehmensgründern : eine organisationssoziologische Untersuchung zur Herausbildung der Organisationsstruktur im Multimediabereich Y1 - 2004 SN - 3-8244-0755-8 PB - Dt. Univ.-Verl. CY - Wiesbaden ER - TY - RPRT A1 - Rese, Alexandra A1 - Sand, Nicolai A1 - Baier, Daniel T1 - Erfolgsfaktoren des Innovationsmanagements in Wertschöpfungsnetzwerken Y1 - 2008 UR - https://www.researchgate.net/publication/242587531 ER - TY - RPRT A1 - Sand, Nicolai A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Innovation Communities - Aufbau und Entwicklung von Promotorennetzwerken als Erfolgsfaktor radikaler Innovationen KW - Innovation Communities KW - Promotoren KW - Netzwerke Y1 - 2009 UR - https://www.researchgate.net/publication/264884989 ER - TY - RPRT A1 - Baier, Daniel A1 - Rese, Alexandra A1 - Sand, Nicolai T1 - Innovationspotenzialanalyse Brandenburgische Geoinformations-, IKT-und Medienwirtschaft N2 - Ergebnisse einer Unternehmensrecherche und -befragung im Auftrag der Branchentransferstelle Geoinformationswirtschaft, Branchentransferstelle IKT und Medien sowie der ZukunftAgentur Brandenburg, Projekt Koordination Innovationsstrategien Y1 - 2010 PB - BTU, Lehrstuhl für Marketing und Innovationsmanagement CY - Cottbus ER - TY - GEN A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Success factors for the innovation management in networks of small and medium enterprises Y1 - 2011 ER - TY - CHAP A1 - Bäsler, Maurice A1 - Rese, Alexandra A1 - Woll, Ralf A1 - Eckert, Marit T1 - Designing group experiments to analyse the effectiveness of marketing and quality management methods for conflict solving T2 - 10th QMOD Conference, Quality Management and Organiqatinal Development, Our Dreams of Excellence, 18-20 June, 2007 in Helsingborg, Sweden Y1 - 2007 PB - Linköping University Electronic Press CY - Linköping ER - TY - RPRT A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Chancen und Risiken für ein regionales One-Stop-Shop-Modellprojekt - Entwicklung von Gestaltungsempfehlungen für One-Stop-Shops für Existenzgründer/innen in Brandenburg Y1 - 2005 PB - Lehrstuhl für Marketing und Innovationsmanagement CY - Cottbus ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Conflicts in new product development: frequency, consequences, and handling recommendations Y1 - 2006 ER - TY - RPRT A1 - Rese, Alexandra A1 - Bäsler, Maurice A1 - Woll, Ralf A1 - Baier, Daniel T1 - Entwicklung eines Kommunikationskonzeptes für die Produktentwicklung Y1 - 2006 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel A1 - Kutschke, Anke T1 - Märkte der Zukunft: Akzeptanz und Präferenzen älterer Menschen hinsichtlich des Einsatzes intelligenter und assistierender Technik im Alltag Y1 - 2008 ER - TY - CHAP A1 - Woll, Ralf A1 - Bäsler, Maurice A1 - Rese, Alexandra ED - Goch, Gert T1 - Methodenbasierte Konfliktbewältigung in Entscheidungsgruppen der Produktentwicklung - Konzipierung von Gruppenexperimenten T2 - Innovationsqualität, Qualitätsmanagement für Innovationen, Bericht zur GQW-Jahrestagung 2008 am Bremer Institut für Messtechnik, Automatisierung und Qualitätswissenschaft KW - Konflikte KW - Produktentwicklung KW - Planspiel Y1 - 2008 SN - 978-3-8322-6975-3 SP - 103 EP - 114 PB - Shaker CY - Aachen ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - One-Stop Shops for founders of a new business: typology and recommendations for their establishment in Brandenburg KW - one-stop shop KW - entrepreneurship Y1 - 2007 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Der Einfluss von Maßnahmen zur Vermittlung von Gründungswissen auf Kompetenzen und Gründungsbereitschaft von Studierenden KW - entrepreneurship education KW - Kompetenzen KW - Gründungswissen KW - Gründungsbereitschaft Y1 - 2009 ER - TY - CHAP A1 - Rese, Alexandra A1 - Sand, Nicolai A1 - Baier, Daniel T1 - Relevance and contribution of promotor networks in cross-company innovation projects: an empirical investigation KW - Innovation Community KW - Promotoren KW - Netzwerke Y1 - 2009 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Evaluation of Business Planning Courses with Respect to Students' Competencies, Entrepreneurial Intent and Students' Cooperation Y1 - 2010 ER - TY - CHAP A1 - Rese, Alexandra A1 - Sand, Nicolai A1 - Baier, Daniel T1 - Group Identity and Group Interaction in Innovation Networks Y1 - 2010 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Modelling antecedents and consequences of cooperative learning in business planning courses Y1 - 2011 ER - TY - RPRT A1 - Baier, Daniel A1 - Rese, Alexandra A1 - Hipp, Christiane A1 - Lange, Astrid A1 - Steuer, Juliane A1 - Weinecke, Gabriele A1 - Specht, Dieter A1 - Braunisch, Dirk A1 - Schulz, Thomas T1 - Entwicklung einer Gründungs- und Teamkompetenzwerkstatt für fachheterogene Studien- und Gründungsteams (EXIST-GTW) Y1 - 2011 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Networks of Promotors as Success Factor for Radical Innovation: Theoretical Considerations and Empirical Findings Y1 - 2011 ER - TY - CHAP A1 - Kutschke, Anke A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Kristallisationspunkte in Clustern: Universitäten als Ausgangspunkt von Netzwerken im Bereich innovativer Energietechnologien Y1 - 2011 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Developing and Implementing a Start-Up and Team Skills Laboratory for Functionally Heterogeneous Teams at the Brandenburg University of Technology Cottbus Y1 - 2011 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel ED - Fichter, Klaus ED - Beucker, Severin T1 - What Methods and Instruments Do Innovation Networks Use? Findings From a Survey T2 - Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation Y1 - 2012 UR - http://www.springer.com/business+%26+management/technology+management/book/978-3-642-22127-9 SN - 978-3-642-22127-9 SP - 270 EP - 276 PB - Springer CY - Berlin ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - How different must members of innovation networks be in order to be innovative? T2 - 16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012 Y1 - 2012 UR - http://www.fgf-ev.de/structure_default/main.asp?G=111327&A=1&S=Pwi009Y9krKI82B3M0mke7c18Pp13q4J5176QvHw9hjO934868999&N=164961&ID=-1&P=7&O=-1&L=1031# UR - http://www.conventus.de/gforum2012/ PB - Förderkreis Gründungs-Forschung e.V. ER - TY - RPRT A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Empirische Untersuchung von Innovation Communities (EmpirIC) Y1 - 2012 N1 - Erfolgskontrollbericht zum Teilvorhaben Empirische Untersuchung von Innovation Communities - Aufbau und Entwicklung von Promotorennetzwerken als Erfolgsfaktor radikaler Innovationen (FKZ: 01FM07077) ER - TY - GEN A1 - Rese, Alexandra A1 - Gemünden, Hans-Georg A1 - Baier, Daniel T1 - "Too many Cooks Spoil the Broth": Key Persons and Their Roles in Inter-Organizational Innovations T2 - Creativity and Innovation Management N2 - Key persons can play an important role in the development and diffusion of new products, processes or technologies. Their functions, contributions and interactions within companies have been subject to numerous investigations. From a theoretical point of view, promotor theory focuses on several specialists to overcome different barriers to innovation, while champion theory concentrates on generalists playing multiple roles. Empirical results point to generalists being better suited for highly innovative projects, but on the other hand different roles should preferably be played by different key persons. A central gap in the literature is that this issue has not been investigated sufficiently so far in an inter-organizational context. The questions are: Is role accumulation beneficial for innovation project performance with respect to the key persons? Is role accumulation even more advantageous with increasing degrees of innovativeness? A sample of 107 innovation projects where small and medium-sized enterprises take part is used as a unit of analysis. The network manager served as the respondent. A measurement approach based on an extended Rasch scale was introduced for this purpose. The results show that indeed ‘too many cooks spoil the broth’: Instead of many single-role players in each organization, we need a few multiple role players in an inter-organizational context. Y1 - 2013 UR - http://onlinelibrary.wiley.com/doi/10.1111/caim.12034/abstract U6 - https://doi.org/10.1111/caim.12034 VL - 22 IS - 4 SP - 390 EP - 407 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel ED - Meyer, Jörn-Axel T1 - Kommunikation und Austausch zwischen Akteuren in unternehmensübergreifenden Innovationsprojekten von KMUs und Forschungseinrichtungen als Erfolgsvariable T2 - Kommunikation kleiner und mittlerer Unternehmen Y1 - 2013 SN - 978-3-8441-0251-2 N1 - Der Beitrag ist referiert worden SP - 185 EP - 200 PB - Eul CY - Lohmar ER - TY - GEN A1 - Rese, Alexandra A1 - Sänn, Alexander A1 - Homfeldt, Felix T1 - Customer Integration and Voice-of-Customer Methods in the German Automotive Industry T2 - Journal of Automotive Technology and Management (IJATM) N2 - Open innovation and the integration of external sources have become increasingly important for the automotive industry. Users and customers possessing needs and problems are major sources for innovative ideas. The idea generation can be supported by the use of specific methods and instruments. This study investigates internal and external sources of innovative ideas and the use of voice-of-customer (VoC) methods in the German automotive industry. A special focus is on the lead user method which involves users who are ahead of the market making them attractive sources for innovative ideas. The findings show that easy to use VoC methods are mostly used to gather customer wants and needs. Nevertheless, more complex methods such as the lead user method proved advantageous with regard to the quality and quantity of innovative ideas. Because negative aspects became less important with increasing usage frequency, their usage should be encouraged. Y1 - 2015 SN - 1470-9511 SN - 1741-5012 VL - 15 IS - 1 SP - 1 EP - 19 ER - TY - CHAP A1 - Kutschke, Anke A1 - Rese, Alexandra A1 - Baier, Daniel ED - Pechlaner, Harald ED - Doepfer, Benedict T1 - Kristallisationspunkte in Clustern: Universitäten als Ausgangspunkte von Netzwerken im Bereich innovativer Energietechnologien T2 - Wertschöpfungskompetenz und Unternehmertum Y1 - 2014 SN - 978-3-658-00922-9 SP - 145 EP - 163 PB - Springer Gabler CY - Wiesbaden ER - TY - CHAP A1 - Baier, Daniel A1 - Rese, Alexandra A1 - Schreiber, Stefanie ED - Pantano, Eleonora T1 - Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale: The Case of IKEA T2 - Successful Technological Integration for Competitive Advantage in Retail Settings KW - Augmented Reality KW - Technology Acceptance Model (TAM) KW - Technology Acceptance KW - Online Reviews KW - Text Mining KW - Partial Least Squares (PLS) KW - Retail Y1 - 2015 UR - http://www.igi-global.com/gateway/chapter/126370 SN - 978-1-4666-8297-9 U6 - https://doi.org/10.4018/978-1-4666-8297-9.ch008 SP - 168 EP - 189 PB - IGI Global CY - Hershey, PA ER - TY - GEN A1 - Homfeldt, Felix A1 - Rese, Alexandra A1 - Brenner, Hanno A1 - Baier, Daniel A1 - Schäfer, Fabio T1 - Identification and Generation of Innovative Ideas in the Procurement of the Automotive Industry: The Case of AUDI AG T2 - International Journal of Innovation Management Y1 - 2017 U6 - https://doi.org/10.1142/S1363919617500530 SN - 1363-9196 SN - 1757-5877 N1 - Artikel-Nr. 1750053 VL - 21 IS - 7 ER - TY - GEN A1 - Rese, Alexandra A1 - Baier, Daniel A1 - Geyer-Schulz, Andreas A1 - Schreiber, Stefanie T1 - How augmented reality apps are accepted by consumers: a comparative analysis using scales and opinions T2 - Technological Forecasting and Social Change N2 - Increasingly, retailers rely on interactive technologies to improve consumers' shopping experiences. On the one side, interactive kiosks and smart mirrors make use of dedicated devices and software to explain, configure, and recommend products. On the other side, computer programs – so-called apps – are installed on the consumer's own device for the same purpose. They can be used at home, or – if installed on a mobile device – in retail outlets or on the move. In all cases, augmented reality (AR) can support these purposes by placing virtual content (e.g. newfurniture) in a real environment (the consumer's home). The overall perception and acceptance toward such interactive technologies are discussed in this paper. Users' perceptions and experiences are measured by applying a modified technology acceptance model (TAM). Four experiments, two with marker-based and two with markerless AR apps are presented to support the generalization of the results, the measurement models and the measurement approach. The results are satisfactory with regard to the robustness of the TAM model. However, the relative importance of hedonic (enjoyment, pleasure, fun) and utilitarian (information) aspects varies for different kinds of AR apps and has to be considered for improvement to occur. From a measurement point of view the acquiescence bias has to be dealt with when developing scale items. Y1 - 2017 U6 - https://doi.org/10.1016/j.techfore.2016.10.010 SN - 0040-1625 VL - 124 SP - 306 EP - 319 ER - TY - GEN A1 - Kutschke, Anke A1 - Rese, Alexandra A1 - Baier, Daniel T1 - The Effects of Locational Factors on the Performance of Innovation Networks in the German Energy Sector T2 - Sustainability N2 - Locational factors, like the quantity and quality of skilled labour, demanding customers, competitors, supporting industries, and research institutions, are assumed to have an influence on the competitiveness of a region and the performance of the regional actors. However, few studies focus on this topic from an innovation network perspective in the energy sector. Our study tries to close this gap: a sample of 128 German innovation networks of companies and research institutes in the energy sector is used to analyse the effects of locational factors on the performance (effectiveness) of innovation projects. Based on the distinctions in Porter’s Diamond Model, we find that two locational factors—the quality and quantity of the demand conditions and skilled labour—have positive effects. In contrast to the widespread assumption in the literature we could not find evidence for positive impacts on the quality and quantity of the competitive environment. In fact, the effect on performance was negative. Y1 - 2016 U6 - https://doi.org/10.3390/su8121281 SN - 2071-1050 VL - 8 IS - 12 SP - 1281 ER - TY - GEN A1 - Rese, Alexandra A1 - Kutschke, Anke A1 - Baier, Daniel T1 - Analyzing the relative influence of supply side, demand side and regulatory factors on the success of collaborative energy innovation projects T2 - International Journal of Innovation Management N2 - The analysis of the importance of supply side and demand side factors with regard to innovative behavior is quite old. In this paper, these two categories are used to distinguish and examine the relevance of several success factors for collaborative innovation projects on the firm level in the German energy sector. The literature emphasizes that solving environmental problems requires extensive technological change. On the other hand, due to higher prices the market push is weaker. Regulatory factors are therefore designed to stimulate environmental innovations. The relative influence of these three categories on project performance is investigated on the basis of a sample of 128 German collaborative energy innovation projects in the development phase using a scale-based approach and structural equation modeling at the firm level. The results confirm the importance of supply side factors followed by demand side factors. In contrast to literary assumptions, R&D subsidies played no significant role. Y1 - 2016 U6 - https://doi.org/10.1142/S1363919616500298 SN - 1363-9196 SN - 1757-5877 VL - 20 IS - 2 SP - 1650029 ER - TY - CHAP A1 - Rese, Alexandra A1 - Sand, Nicolai A1 - Baier, Daniel T1 - Innovation Communities: Investigating Innovation Networks at the Interpersonal Level Y1 - 2010 ER - TY - CHAP A1 - Rese, Alexandra A1 - Bäsler, Maurice A1 - Baier, Daniel T1 - Evaluating the effects of method-based tools on team decision making and team performance T2 - Conference Proceedings, 15th International Product Development Management Conference, Hamburg, Germany, June 30 - July 1, 2008 Y1 - 2008 PB - European Inst. for Advanced Studies in Management CY - Brussels ER - TY - CHAP A1 - Sänn, Alexander A1 - Baier, Daniel A1 - Rese, Alexandra T1 - The Presumer Effect: Implementing the Customer's Voice to radical new product developement for High-Tech SME T2 - Proceedings of the 20th International Product Development Management Conference, Paris, 2013 Y1 - 2013 SP - 227 EP - 228 PB - EISAM CY - Paris ER - TY - CHAP A1 - Rese, Alexandra A1 - Kutschke, Anke A1 - Baier, Daniel T1 - Analyzing the Relative Influence of Available Supply Factors on the Successful Development of New Energy Technologies T2 - Proceedings of the 20th International Product Development Management Conference N2 - Die Paper werden begutachtet: The goal of the review process is to select a number of papers that will stimulate discussion and the development of new knowledge, with preference given to empirical research. Some of the papers will inevitably be more fully developed than others; however, it is hoped that each author will gain insights during the conference that will strengthen their research and introduce them to other scholars who share their interests. The review process examines over 300 submissions each year. Authors submit an extended abstract of about 500 words in length. This abstract should identify the central research question, introduce the most important references and describe the methodology, empirical base, analysis, and results. Each abstract is evaluated by two or three members of the scientific committee. All are senior professors who are well positioned internationally in the field. Each abstract is evaluated using the following points. Y1 - 2013 UR - http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=805 PB - EIASM CY - Brussels ER - TY - GEN A1 - Rese, Alexandra A1 - Schreiber, Stefanie A1 - Baier, Daniel T1 - Technology Acceptance Modeling of Augmented Reality at the Point of Sale: Can Surveys be Replaced by an Analysis of Online Reviews? T2 - Journal of Retailing and Consumer Services N2 - Online reviews by users have become an increasingly important source of information. This is true not only for new users of goods or services, but also for their producers. They extend the insight into the acceptance of new goods and services, e.g. at the point of sale, from a mere sales and usage quantity oriented point of view to a cause and effect oriented one. Since online reviews by consumers of many goods and services are nowadays widespread and easily available on the internet, the question arises whether their analysis can replace the more traditional approaches to measure technology acceptance, e.g., using questionnaires with TAM (Technology Acceptance Model) items. This paper tries to answer this question using IKEA's mobile catalogue app as an example. For comparisons reasons, data on the acceptance of the current version of this catalogue is collected in four different ways, (1) as answers to batteries of TAM items, (2) as assignments to pre-defined adjective pairs, (3) as textual likes and dislikes of users (simulating online reviews), and (4) as publicly available (real) reviews by users. The source for (1)–(3) is a survey with a sample of respondents, the source for (4) an online forum. The data is analyzed using partial least squares (PLS) for TAM modelling and text mining for pre-processing the textual data. The results are promising: it seems that data collection via surveys can be replaced – with some reservations – by the analysis of publicly available (real) online reviews. KW - Technologyacceptance, Technology acceptance model (TAM), Online reviews, Text mining, Partial leastsquares (PLS), Augmented reality Y1 - 2014 UR - http://www.sciencedirect.com/science/article/pii/S0969698914000241 U6 - https://doi.org/10.1016/j.jretconser.2014.02.011 VL - 21 IS - 5 SP - 869 EP - 876 ER - TY - RPRT A1 - Baier, Daniel A1 - Rese, Alexandra A1 - Sand, Nicolai T1 - Innovationspotenziale in der Region Lausitz-Spreewald Y1 - 2010 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Konflikte in der Produktentwicklung: Häufigkeit, Auswirkungen, Handlungsempfehlungen: eine empirische Untersuchung Y1 - 2006 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Modelling antecedents and consequences of cooperative learning in business planning courses Y1 - 2010 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Success factors for the innovation management in networks of small and medium enterprises KW - Erfolgsfaktoren KW - Innovationsmanagement Y1 - 2009 ER - TY - CHAP A1 - Rese, Alexandra A1 - Bäsler, Maurice A1 - Baier, Daniel T1 - Comparing team conflict, information satisfaction, and team performance with respect to the use of method-based tools T2 - Proceedings of the 12th QMOD and Toulon-Verona Conference, Verona, August 27-29, 2009 KW - Konflikte KW - Produktentwicklung KW - Planspiel KW - methodenbasierte Entscheidungsunterstützung Y1 - 2009 CY - Verona ER - TY - CHAP A1 - Sand, Nicolai A1 - Rese, Alexandra ED - Beier, Daniel ED - Gaul, Wolfgang ED - Rese, Alexandra ED - Würth, Reinhold T1 - Comparing Promotor Networks in Radical and Incremental Innovation Projects: Roles and Interaction as Success Factors T2 - The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus Y1 - 2011 SN - 978-3-89929-207-7 SP - 233 EP - 250 PB - Swiridoff CY - Künzelsau ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel ED - Fichter, Klaus ED - Beucker, Severin T1 - Networks of Promotors as Success Factor for Radical Innovations: Theoretical Considerations and Empirical Findings T2 - Innovation Communities : Teamworking of Key Persons - A Success Factor for Radical Innovation Y1 - 2012 UR - http://www.springer.com/business+%26+management/technology+management/book/978-3-642-22127-9 SN - 978-3-642-22127-9 SP - 17 EP - 56 PB - Springer CY - Berlin ER - TY - JOUR A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Deciding on new products using a computer-assisted real options approach Y1 - 2007 ER - TY - JOUR A1 - Rese, Alexandra A1 - Baier, Daniel A1 - Woll, Ralf T1 - Stages, Gates, and Conflicts in New Product Development: A Classification Approach Y1 - 2005 ER - TY - THES A1 - Rese, Alexandra T1 - Success factors for inter-organizational product and service innovations Y1 - 2016 PB - Brandenburgische Technische Universität Cottbus-Senftenberg CY - Cottbus ER -