TY - GEN A1 - Gotsch, Matthias A1 - Hipp, Christiane T1 - Using Trademarks to Measure Innovation in Knowledge-Intensive Business Services T2 - Technology Innovation Management Review N2 - We present an empirical approach to measuring service innovation on the company level through the analysis of trademarks. Prior empirical investigations in several industries have shown that a trademark may be used as an innovation indicator. This article explores the use and relevance of trademarks by conducting a survey in the knowledge-intensive business services (KIBS) industries with 278 participating companies. Our survey results explain the use of trademarks as a way to protect innovation and intellectual property for KIBS. In sum, we show that trademarks can be described as adequate and useful indicators to measure new service innovations in the KIBS industries. Additionally, we show that trademarks have the potential to overcome weaknesses of traditional measurement concepts towards KIBS innovation and might make special surveys redundant in the future. Y1 - 2014 UR - http://timreview.ca/article/790 SN - 1927-0321 VL - 4 IS - 5 SP - 18 EP - 30 ER - TY - CHAP A1 - Gotsch, Matthias A1 - Hipp, Christiane A1 - Jung Erceg, Petra A1 - Weidner, Nadezda ED - Lay, Gunter T1 - The Impact of Servitization on Key Competences and Qualification Profiles in the Machine Building Industry T2 - Servitization in Industry Y1 - 2014 U6 - https://doi.org/10.1007/978-3-319-06935-7_19 SP - 315 EP - 330 PB - Springer CY - Heidelberg ER -