TY - GEN A1 - Dost, Florian A1 - Phieler, Ulrike A1 - Haenlein, Michael A1 - Libai, Barak T1 - Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods T2 - Journal of Marketing Y1 - 2019 U6 - https://doi.org/10.1177/0022242918817000 SN - 0022-2429 VL - 83 IS - 2 SP - 62 EP - 81 ER -