TY - GEN A1 - Dost, Florian A1 - Sievert, Jens A1 - Kassim, David T1 - Revisiting firm-created word of mouth: High-value versus low-value seed selection T2 - International Journal of Research in Marketing Y1 - 2016 U6 - https://doi.org/10.1016/j.ijresmar.2016.01.002 SN - 0167-8116 VL - 33 IS - 1 SP - 236 EP - 239 ER -