TY - GEN A1 - Mafael, Alexander A1 - Gottschalk, Sabrina A. A1 - Kreis, Henning T1 - Examining Biased Assimilation of Brand-related Online Reviews T2 - Journal of Interactive Marketing KW - Biased assimilation KW - eWOM KW - Online reviews KW - Moderated mediation KW - Branding Y1 - 2016 U6 - https://doi.org/10.1016/j.intmar.2016.06.002 SN - 1094-9968 VL - 36 SP - 91 EP - 106 ER - TY - BOOK A1 - Kuß, Alfred A1 - Wildner, Raimund A1 - Kreis, Henning T1 - Marktforschung Y1 - 2014 SN - 978-3-658-01863-4 PB - Springer Gabler CY - Wiesbaden ET - 5. Auflage ER - TY - CHAP A1 - Kreis, Henning A1 - Wiesner, David ED - Fließ, Sabine ED - Haase, Michaela ED - Frank, Jacob ED - Ehret, Michael T1 - Die Rolle von C2C Interaktion bei der Wertschöpfung in Nutzungsprozessen T2 - Kundenintegration und Leistungslehre Y1 - 2015 SN - 978-3-658-07447-0 U6 - https://doi.org/10.1007/978-3-658-07448-7_6 SN - 978-3-658-07448-7 SP - 69 EP - 85 PB - Springer Gabler CY - Wiesbaden ER - TY - CHAP A1 - Kreis, Henning A1 - Kuß, Alfred ED - Kliewe, Thorsten ED - Kesting, Tobias T1 - Theorien im Praxistest T2 - Moderne Konzepte des organisationalen Marketing Y1 - 2014 SN - 978-3-658-04680-4 SN - 978-3-658-04679-8 U6 - https://doi.org/10.1007/978-3-658-04680-4 SP - 43 EP - 57 PB - Springer Gabler CY - Wiesbaden ER - TY - GEN A1 - Sajtos, Laszlo A1 - Kreis, Henning A1 - Brodie, Roderick T1 - Image, Brand Relationships and Customer Value: Exploring the Moderating Role of Advertising Spending- and Labour-intensity in Customer Loyalty T2 - Journal of Service Theory and Practice KW - Advertising spending intensity KW - Labour-intensity KW - Loyalty formation KW - Service brand KW - Value creation Y1 - 2015 U6 - https://doi.org/10.1108/JSTP-11-2013-0261 SN - 2055-6225 VL - 25 IS - 1 SP - 51 EP - 74 ER - TY - GEN A1 - Asche, Moritz A1 - Kreis, Henning T1 - Apps as Crucial Value Components and their Impact on the Customer Experience T2 - Marketing Review St. Gallen Y1 - 2014 U6 - https://doi.org/10.1365/s11621-014-0402-7 SN - 1865-6544 SN - 1865-7516 VL - 31 IS - 5 SP - 42 EP - 51 ER - TY - GEN A1 - Kreis, Henning A1 - Mafael, Alexander T1 - The influence of customer loyalty program design on the relationship between customer motives and value perception T2 - Journal of Retailing and Consumer Services KW - Customer loyalty programs KW - Customer value KW - Customer motives Y1 - 2014 U6 - https://doi.org/10.1016/j.jretconser.2014.04.006 SN - 0969-6989 VL - 21 IS - 4 SP - 590 EP - 600 ER - TY - GEN A1 - Herm, Steffen A1 - Callsen-Bracker, Hans-Markus A1 - Kreis, Henning T1 - When the Crowd Evaluates Soccer Players’ Market Values: Accuracy and Evaluation Attributes of an Online Community T2 - Sport Management Review KW - Crowd valuation KW - Market value KW - Human capital KW - Professional athletes KW - Soccer Y1 - 2014 U6 - https://doi.org/10.1016/j.smr.2013.12.006 SN - 1441-3523 VL - 17 IS - 4 SP - 484 EP - 492 ER - TY - GEN A1 - Kreis, Henning A1 - Gottschalk, Sabrina A. T1 - Relating eWOM Motives to eWOM Channel Choice – Why do We Post Where We Do? T2 - sbr-Schmalenbach Business Review KW - Electronic Word-of-Mouth (eWOM) KW - eWOM Channels KW - eWOM Channel Choice KW - Uses and Gratifications Y1 - 2015 SN - 1439-2917 SN - 2194-072X VL - 67 IS - 4 SP - 406 EP - 429 ER -