TY - GEN A1 - Frese, Tobias A1 - Geiger, Ingmar A1 - Dost, Florian T1 - An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms T2 - Small Business Economics Y1 - 2020 U6 - https://doi.org/10.1007/s11187-019-00147-8 SN - 1573-0913 VL - 54 IS - 3 SP - 641 EP - 664 ER - TY - GEN A1 - Dost, Florian A1 - Sievert, Jens A1 - Kassim, David T1 - Revisiting firm-created word of mouth: High-value versus low-value seed selection T2 - International Journal of Research in Marketing Y1 - 2016 U6 - https://doi.org/10.1016/j.ijresmar.2016.01.002 SN - 0167-8116 VL - 33 IS - 1 SP - 236 EP - 239 ER - TY - GEN A1 - Tarrahi, Farid A1 - Eisend, Martin A1 - Dost, Florian T1 - A meta-analysis of price change fairness perceptions T2 - International Journal of Research in Marketing Y1 - 2016 U6 - https://doi.org/10.1016/j.ijresmar.2015.10.004 SN - 0167-8116 VL - 33 IS - 1 SP - 199 EP - 203 ER - TY - GEN A1 - Geiger, Ingmar A1 - Dost, Florian A1 - Schönhoff, Alejandro A1 - Kleinaltenkamp, Michael T1 - Which types of multi-stage marketing increase direct customers’ willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting T2 - Industrial Marketing Management Y1 - 2015 U6 - https://doi.org/10.1016/j.indmarman.2015.02.042 SN - 0019-8501 VL - 47 IS - 2 SP - 175 EP - 189 ER - TY - GEN A1 - Maier, Erik A1 - Wilken, Robert A1 - Dost, Florian T1 - The double benefits of consumer certainty: combining risk and range effects T2 - Marketing Letters Y1 - 2015 U6 - https://doi.org/10.1007/s11002-014-9282-5 SN - 1573-059X VL - 26 IS - 4 SP - 473 EP - 488 ER - TY - GEN A1 - Dost, Florian T1 - A non-linear causal network of marketing channel system structure T2 - Journal of Retailing and Consumer Services Y1 - 2015 U6 - https://doi.org/10.1016/j.jretconser.2014.11.005 SN - 0969-6989 VL - 23 SP - 49 EP - 57 ER - TY - GEN A1 - Dost, Florian A1 - Wilken, Robert A1 - Eisenbeiß, Maik A1 - Skiera, Bernd T1 - On the Edge of Buying – A Targeting Approach Based on Consumers’ Willingness-to-pay Ranges T2 - Journal of Retailing Y1 - 2014 U6 - https://doi.org/10.1016/j.jretai.2014.03.007 SN - 0022-4359 VL - 90 IS - 3 SP - 393 EP - 407 ER - TY - GEN A1 - Dost, Florian A1 - Wilken, Robert T1 - Measuring Willingness to Pay as a Range, Revisited: When Should We Care? T2 - International Journal of Research in Marketing Y1 - 2012 U6 - https://doi.org/10.1016/j.ijresmar.2011.09.003 SN - 0167-8116 VL - 29 IS - 2 SP - 148 EP - 166 ER - TY - GEN A1 - Dost, Florian A1 - Phieler, Ulrike A1 - Haenlein, Michael A1 - Libai, Barak T1 - Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods T2 - Journal of Marketing Y1 - 2019 U6 - https://doi.org/10.1177/0022242918817000 SN - 0022-2429 VL - 83 IS - 2 SP - 62 EP - 81 ER - TY - GEN A1 - Söllner, Johanna A1 - Dost, Florian T1 - Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking T2 - Journal of Advertising Y1 - 2019 U6 - https://doi.org/10.1080/00913367.2019.1613699 SN - 1557-7805 VL - 48 IS - 3 SP - 302 EP - 312 ER - TY - GEN A1 - Pannhorst, Matthias A1 - Dost, Florian T1 - Marketing innovations to old-age consumers: A dynamic Bass model for different life stages T2 - Technological Forecasting and Social Change Y1 - 2019 U6 - https://doi.org/10.1016/j.techfore.2018.12.022 SN - ‎0040-1625 VL - 140 IS - 2 SP - 315 EP - 327 ER - TY - GEN A1 - Dost, Florian A1 - Maier, Erik T1 - E-Commerce Effects on Energy Consumption – A Multi-Year Ecosystem-Level Assessment T2 - Journal of Industrial Ecology Y1 - 2018 U6 - https://doi.org/10.1111/jiec.12639 SN - 1530-9290 VL - 22 IS - 4 SP - 799 EP - 812 ER - TY - GEN A1 - Maier, Erik A1 - Dost, Florian T1 - Fluent Contextual Image Backgrounds Enhance Mental Imagery and Evaluations of Experience Products T2 - Journal of Retailing and Consumer Services Y1 - 2018 U6 - https://doi.org/https://doi.org/10.1016/j.jretconser.2018.09.006 SN - 0969-6989 VL - 45 SP - 207 EP - 220 ER -