TY - GEN A1 - Homfeldt, Felix A1 - Rese, Alexandra A1 - Brenner, Hanno A1 - Baier, Daniel A1 - Schäfer, Fabio T1 - Identification and Generation of Innovative Ideas in the Procurement of the Automotive Industry: The Case of AUDI AG T2 - International Journal of Innovation Management Y1 - 2017 U6 - https://doi.org/10.1142/S1363919617500530 SN - 1363-9196 SN - 1757-5877 N1 - Artikel-Nr. 1750053 VL - 21 IS - 7 ER - TY - CHAP A1 - Baier, Daniel A1 - Pełka, Marcin A1 - Rybicka, Aneta A1 - Schreiber, Stefanie ED - Geyer-Schulz, Andreas ED - Pociecha, Józef T1 - TCA/HB Compared to CBC/HB for Predicting Choices Among Multi-Attributed Products T2 - Selected Papers of the 3rd German-Polish Symposium on Data Analysis and Applications Y1 - 2016 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:0072-587471 SN - 978-3-7315-0581-5 SP - 77 EP - 87 PB - KIT Scientific Publishing CY - Karlsruhe ER - TY - CHAP A1 - Schreiber, Stefanie A1 - Baier, Daniel ED - Lausen, Berthold ED - Krolak-Schwerdt, Sabine ED - Böhmer, Matthias T1 - Multivariate Landing Page Optimization Using Hierarchical Bayes Choice-Based Conjoint T2 - Data Science, Learning by Latent Structures, and Knowledge Discovery Y1 - 2015 SN - 978-3-662-44982-0 U6 - https://doi.org/10.1007/978-3-662-44983-7_41 SP - 465 EP - 474 PB - Springer CY - Berlin [u.a.] ER - TY - GEN A1 - Rese, Alexandra A1 - Baier, Daniel A1 - Geyer-Schulz, Andreas A1 - Schreiber, Stefanie T1 - How augmented reality apps are accepted by consumers: a comparative analysis using scales and opinions T2 - Technological Forecasting and Social Change N2 - Increasingly, retailers rely on interactive technologies to improve consumers' shopping experiences. On the one side, interactive kiosks and smart mirrors make use of dedicated devices and software to explain, configure, and recommend products. On the other side, computer programs – so-called apps – are installed on the consumer's own device for the same purpose. They can be used at home, or – if installed on a mobile device – in retail outlets or on the move. In all cases, augmented reality (AR) can support these purposes by placing virtual content (e.g. newfurniture) in a real environment (the consumer's home). The overall perception and acceptance toward such interactive technologies are discussed in this paper. Users' perceptions and experiences are measured by applying a modified technology acceptance model (TAM). Four experiments, two with marker-based and two with markerless AR apps are presented to support the generalization of the results, the measurement models and the measurement approach. The results are satisfactory with regard to the robustness of the TAM model. However, the relative importance of hedonic (enjoyment, pleasure, fun) and utilitarian (information) aspects varies for different kinds of AR apps and has to be considered for improvement to occur. From a measurement point of view the acquiescence bias has to be dealt with when developing scale items. Y1 - 2017 U6 - https://doi.org/10.1016/j.techfore.2016.10.010 SN - 0040-1625 VL - 124 SP - 306 EP - 319 ER - TY - GEN A1 - Kutschke, Anke A1 - Rese, Alexandra A1 - Baier, Daniel T1 - The Effects of Locational Factors on the Performance of Innovation Networks in the German Energy Sector T2 - Sustainability N2 - Locational factors, like the quantity and quality of skilled labour, demanding customers, competitors, supporting industries, and research institutions, are assumed to have an influence on the competitiveness of a region and the performance of the regional actors. However, few studies focus on this topic from an innovation network perspective in the energy sector. Our study tries to close this gap: a sample of 128 German innovation networks of companies and research institutes in the energy sector is used to analyse the effects of locational factors on the performance (effectiveness) of innovation projects. Based on the distinctions in Porter’s Diamond Model, we find that two locational factors—the quality and quantity of the demand conditions and skilled labour—have positive effects. In contrast to the widespread assumption in the literature we could not find evidence for positive impacts on the quality and quantity of the competitive environment. In fact, the effect on performance was negative. Y1 - 2016 U6 - https://doi.org/10.3390/su8121281 SN - 2071-1050 VL - 8 IS - 12 SP - 1281 ER - TY - GEN A1 - Rese, Alexandra A1 - Kutschke, Anke A1 - Baier, Daniel T1 - Analyzing the relative influence of supply side, demand side and regulatory factors on the success of collaborative energy innovation projects T2 - International Journal of Innovation Management N2 - The analysis of the importance of supply side and demand side factors with regard to innovative behavior is quite old. In this paper, these two categories are used to distinguish and examine the relevance of several success factors for collaborative innovation projects on the firm level in the German energy sector. The literature emphasizes that solving environmental problems requires extensive technological change. On the other hand, due to higher prices the market push is weaker. Regulatory factors are therefore designed to stimulate environmental innovations. The relative influence of these three categories on project performance is investigated on the basis of a sample of 128 German collaborative energy innovation projects in the development phase using a scale-based approach and structural equation modeling at the firm level. The results confirm the importance of supply side factors followed by demand side factors. In contrast to literary assumptions, R&D subsidies played no significant role. Y1 - 2016 U6 - https://doi.org/10.1142/S1363919616500298 SN - 1363-9196 SN - 1757-5877 VL - 20 IS - 2 SP - 1650029 ER - TY - CHAP A1 - Böttcher, Thomas A1 - Naundorf, Robert A1 - Baier, Daniel ED - Lausen, Berthold ED - Krolak-Schwerdt, Sabine ED - Böhmer, Matthias T1 - A Statistical Software Package for Image Data Analysis in Marketing T2 - Data Science, Learning by Latent Structures, and Knowledge Discovery Y1 - 2015 SN - 978-3-662-44982-0 U6 - https://doi.org/10.1007/978-3-662-44983-7 SP - 217 EP - 227 PB - Springer CY - Berlin, Heidelberg ER - TY - CHAP A1 - Baier, Daniel A1 - Pełka, Marcin A1 - Rybicka, Aneta A1 - Schreiber, Stefanie ED - Lausen, Berthold ED - Krolak-Schwerdt, Sabine ED - Böhmer, Matthias T1 - Ratings-/Rankings-Based Versus Choice-Based Conjoint Analysis for Predicting Choices T2 - Data Science, Learning by Latent Structures, and Knowledge Discovery Y1 - 2015 UR - http://link.springer.com/chapter/10.1007%2F978-3-662-44983-7_18 SN - 978-3-662-44983-7 U6 - https://doi.org/10.1007/978-3-662-44983-7_18 SP - 205 EP - 216 PB - Springer CY - Heidelberg [u.a.] ER - TY - CHAP A1 - Eimecke, Jörgen A1 - Baumert, Katrin A1 - Baier, Daniel ED - Dahlgaard-Park, Su Mi ED - Dahlgaard, Jens Jörn T1 - Applying the Repertory Grid Method for Technology Forecasting – Civil Unmanned Aviation Systems for Germany T2 - Proceedings, 19th QMOD-ICQSS Conference International Conference on Quality and Service Sciences Y1 - 2016 SN - 978-91-7623-086-2 SP - 801 EP - 813 PB - University Library Press CY - Lund ER - TY - CHAP A1 - Eimecke, Jörgen A1 - Baumert, Katrin A1 - Baier, Daniel ED - Möhrle, Martin G. ED - Isenmann, Ralf T1 - Die Repertory-Grid-Technik als Methodik zur Technikvorausschau – Wie Elemente und Konstrukte erfasst und genutzt werden können T2 - Technologie-Roadmapping – Zukunftsstrategien für Technologieunternehmen Y1 - 2017 SN - 978-3-662-52708-5 SP - 215 EP - 230 PB - Springer Vieweg CY - Berlin ET - 4. Aufl. ER -