TY - RPRT A1 - Baier, Daniel A1 - Rese, Alexandra A1 - Sand, Nicolai T1 - Innovationspotenzialanalyse Brandenburgische Geoinformations-, IKT-und Medienwirtschaft N2 - Ergebnisse einer Unternehmensrecherche und -befragung im Auftrag der Branchentransferstelle Geoinformationswirtschaft, Branchentransferstelle IKT und Medien sowie der ZukunftAgentur Brandenburg, Projekt Koordination Innovationsstrategien Y1 - 2010 PB - BTU, Lehrstuhl für Marketing und Innovationsmanagement CY - Cottbus ER - TY - GEN A1 - Baier, Daniel A1 - Stüber, Eva T1 - Acceptance of Recommendations to Buy in Online Retailing Y1 - 2010 ER - TY - CHAP A1 - Selka, Sebastian A1 - Baier, Daniel T1 - Präferenzstruktur bei mobilen kollaborativen Anwendungen am Beispiel mobiler Spiele: Eine conjointanalytische Bestandsaufnahme T2 - The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus N2 - In diesem Beitrag wird untersucht, ob die Präferenzstruktur von Konsumenten auch in innovativen Startup-Märkten valide gemessen werden kann Y1 - 2011 SN - 978-3-89929-207-7 SP - 289 EP - 303 PB - Swiridoff CY - Künzelsau ER - TY - GEN A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Success factors for the innovation management in networks of small and medium enterprises Y1 - 2011 ER - TY - CHAP A1 - Baier, Daniel A1 - Stüber, Eva T1 - Recommendations to Buy in Online Retailing and Their Acceptance Y1 - 2011 ER - TY - CHAP A1 - Baumert, Katrin A1 - Baier, Daniel A1 - Brusch, Michael T1 - Identifying and Evaluating Characteristics that are Difficult to Quantify Using the Repertory Grid Technique Y1 - 2011 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Modelling antecedents and consequences of cooperative learning in business planning courses Y1 - 2011 ER - TY - CHAP A1 - Giurca, Adrian A1 - Schmitt, Ingo A1 - Baier, Daniel T1 - Performing Conjoint Analysis within a Logic-based Framework T2 - 2011 Federated Conference on Computer Science and Information Systems (FedCSIS 2011), Szczecin, Poland, 18 - 21 September 2011 Y1 - 2011 SN - 978-1-457-70041-5 SP - 261 EP - 268 PB - IEEE CY - Piscataway, NJ ER - TY - RPRT A1 - Baier, Daniel A1 - Rese, Alexandra A1 - Hipp, Christiane A1 - Lange, Astrid A1 - Steuer, Juliane A1 - Weinecke, Gabriele A1 - Specht, Dieter A1 - Braunisch, Dirk A1 - Schulz, Thomas T1 - Entwicklung einer Gründungs- und Teamkompetenzwerkstatt für fachheterogene Studien- und Gründungsteams (EXIST-GTW) Y1 - 2011 ER - TY - CHAP A1 - Ji, Hui A1 - Baier, Daniel ED - Cooper, Michael T1 - Differences in Students' Appreciation of Multimedia Supported Teaching and Learning - Using German and Chinese Students as an Example T2 - Crossing Borders - Diversity in Higher Education (Migration, Integration and Lifelong Learning), papers from the 17th Annual Conference of the European Access Network, Berlin, 30th June - 2nd July 2008 Y1 - 2008 SP - 33 EP - 47 PB - European Access Network, University of Westminster CY - London ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Networks of Promotors as Success Factor for Radical Innovation: Theoretical Considerations and Empirical Findings Y1 - 2011 ER - TY - CHAP A1 - Sänn, Alexander A1 - Baier, Daniel T1 - Lead Users and Non-Lead Users: Do Their Preference Really Differ in Product Design? Y1 - 2011 ER - TY - CHAP A1 - Ji, Hui A1 - Baier, Daniel T1 - Differences Between German and Chinese Students in Their Enthusiasm for Innovative Learning Offerings: an Empirical Study Y1 - 2010 ER - TY - RPRT A1 - Abu-Assab, Samah A1 - Baier, Daniel T1 - A Usability Study for the Intelligent House "Löbensweg" in Cottbus Y1 - 2011 ER - TY - CHAP A1 - Kutschke, Anke A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Kristallisationspunkte in Clustern: Universitäten als Ausgangspunkt von Netzwerken im Bereich innovativer Energietechnologien Y1 - 2011 ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Developing and Implementing a Start-Up and Team Skills Laboratory for Functionally Heterogeneous Teams at the Brandenburg University of Technology Cottbus Y1 - 2011 ER - TY - CHAP A1 - Frost, Sarah A1 - Baier, Daniel ED - Lausen, Berthold ED - Poel, Dirk van den ED - Ultsch, Alfred T1 - Comparing Earth Mover’s Distance and its Approximations for Clustering Images T2 - Algorithms from and for Nature and Life N2 - There are many different approaches to measure dissimilarities between images on the basis of color histograms. Some of them operate fast but generate results in contradiction to human perception. Others yield better results, especially the Earth Mover’s Distance (EMD) (Rubner et al., Int J Comput Vis, 40(2):99–121, 2000), but its computational complexity prevents its usage in large databases (Ling et al., IEEE Trans Pattern Anal Mach Intell, 29(5):840–853, 2007). This paper presents a new intuitive intelligible approximation of EMD. The empirical study tries to answer the question whether the good results of EMD justify its long computation time. We tested several distances with images that were changed by normally-distributed failures and evaluate their results by means of the adjusted Rand index (Hubert et al., J Classif, 2:193–218, 1985). Y1 - 2013 SN - 978-3-319-00035-0 SN - 978-3-319-00034-3 SP - 69 EP - 77 PB - Springer International Publishing CY - Cham [u.a.] ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel ED - Fichter, Klaus ED - Beucker, Severin T1 - Networks of Promotors as Success Factor for Radical Innovations: Theoretical Considerations and Empirical Findings T2 - Innovation Communities : Teamworking of Key Persons - A Success Factor for Radical Innovation Y1 - 2012 UR - http://www.springer.com/business+%26+management/technology+management/book/978-3-642-22127-9 SN - 978-3-642-22127-9 SP - 17 EP - 56 PB - Springer CY - Berlin ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel ED - Fichter, Klaus ED - Beucker, Severin T1 - What Methods and Instruments Do Innovation Networks Use? Findings From a Survey T2 - Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation Y1 - 2012 UR - http://www.springer.com/business+%26+management/technology+management/book/978-3-642-22127-9 SN - 978-3-642-22127-9 SP - 270 EP - 276 PB - Springer CY - Berlin ER - TY - CHAP A1 - Baumert, Katrin A1 - Baier, Daniel A1 - Brusch, Michael A1 - Tursch, Philipp ED - Woll, Ralf ED - Uhlemann, Matthias T1 - Ermittlung wahrgenommener Produktpositionierungen mittels Repertory-Grid-Technik - Vorgehensweise und Anwendung am Beispiel Smartphones T2 - Vielfalt Qualität - Tendenzen im Qualitätsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus Y1 - 2012 SN - 978-3-8440-0799-2 SP - 145 EP - 161 PB - Shaker Verlag CY - Aachen ET - 1. Auflage ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel T1 - How different must members of innovation networks be in order to be innovative? T2 - 16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012 Y1 - 2012 UR - http://www.fgf-ev.de/structure_default/main.asp?G=111327&A=1&S=Pwi009Y9krKI82B3M0mke7c18Pp13q4J5176QvHw9hjO934868999&N=164961&ID=-1&P=7&O=-1&L=1031# UR - http://www.conventus.de/gforum2012/ PB - Förderkreis Gründungs-Forschung e.V. ER - TY - CHAP A1 - Baumert, Katrin A1 - Brusch, Michael A1 - Baier, Daniel ED - Mieke, Christian ED - Braunisch, Dirk T1 - Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik T2 - Innovative Produktionswirtschaft – Jubiläumsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus Y1 - 2012 SN - 978-3-8325-3177-5 SP - 1 EP - 16 PB - Logos Verlag CY - Berlin ER - TY - RPRT A1 - Rese, Alexandra A1 - Baier, Daniel T1 - Empirische Untersuchung von Innovation Communities (EmpirIC) Y1 - 2012 N1 - Erfolgskontrollbericht zum Teilvorhaben Empirische Untersuchung von Innovation Communities - Aufbau und Entwicklung von Promotorennetzwerken als Erfolgsfaktor radikaler Innovationen (FKZ: 01FM07077) ER - TY - CHAP A1 - Sänn, Alexander A1 - Baier, Daniel T1 - Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis T2 - The R&D Management Conference 2012 May 23-25, 2012, Grenoble – France, Creating & Capturing Value through R&D Management and Innovation, book of abstracts KW - Open Innovation KW - Lead User KW - Conjoint measurement KW - Netnography Y1 - 2012 UR - http://www.grenoble-em.com/rnd2012/DOCS/R&DMgt2012-BookOfAbstracts.pdf SN - 978-0-9559367-4-6 PB - Agence Prisme, Pierre Jayet CY - Grenoble ER - TY - CHAP A1 - Sänn, Alexander A1 - Baier, Daniel ED - Gaul, Wolfgang ED - Geyer-Schulz, Andreas ED - Schmidt-Thieme, Lars ED - Kunze, Jonas T1 - Lead User Identification Based in Conjoint Analysis Based Product Design T2 - Challenges at the Interface of Data Analysis, Computer Science, and Optimization Y1 - 2012 SN - 978-3-642-24465-0 SP - 521 EP - 528 PB - Springer CY - Heidelberg [u.a.] ER - TY - CHAP A1 - Baier, Daniel A1 - Mißler-Behr, Magdalena ED - Albach, Horst ED - Baier, Daniel ED - Mißler-Behr, Magdalena T1 - Innovationsmanagement in Wertschöpfungsnetzwerken: Das Institut für Wirtschaftswissenschaften an der BTU Cottbus seit 2000 T2 - Gründung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus Y1 - 2012 SN - 978-3-8441-0198-0 SN - 3-8441-0198-5 SP - 75 EP - 92 PB - Eul CY - Lohmar ER - TY - CHAP A1 - Baier, Daniel ED - Albach, Horst ED - Baier, Daniel ED - Mißler-Behr, Magdalena T1 - Marktorientierte Gestaltung von Produkten und Dienstleistungen: Marketing und Innovationsmanagement an der BTU Cottbus seit 2000 T2 - Gründung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus Y1 - 2012 SN - 3-8441-0198-5 SN - 978-3-8441-0198-0 SP - 95 EP - 106 PB - Eul CY - Lohmar ER - TY - GEN A1 - Stüber, Eva A1 - Schreiber, Stefanie A1 - Baier, Daniel T1 - Die Bedeutung der Personalisierung im Internethandel – Eine SERVQUAL-basierte Wirkungsmessung am Beispiel einer Internetapotheke T2 - Marketing ZFP – Journal of Research and Management Y1 - 2012 U6 - https://doi.org/10.15358/0344-1369-2012-3-165 SN - 0344-1369 VL - 34 IS - 3 SP - 165 EP - 178 ER - TY - CHAP A1 - Selka, Sebastian A1 - Baier, Daniel A1 - Brusch, Michael T1 - Improving the Validity of Conjoint Analysis by Additional Data Collection and Analysis Steps T2 - Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010 Y1 - 2012 SN - 978-3-642-24465-0 SP - 529 EP - 536 PB - Springer CY - Berlin [u.a.] ER - TY - GEN A1 - Rese, Alexandra A1 - Gemünden, Hans-Georg A1 - Baier, Daniel T1 - "Too many Cooks Spoil the Broth": Key Persons and Their Roles in Inter-Organizational Innovations T2 - Creativity and Innovation Management N2 - Key persons can play an important role in the development and diffusion of new products, processes or technologies. Their functions, contributions and interactions within companies have been subject to numerous investigations. From a theoretical point of view, promotor theory focuses on several specialists to overcome different barriers to innovation, while champion theory concentrates on generalists playing multiple roles. Empirical results point to generalists being better suited for highly innovative projects, but on the other hand different roles should preferably be played by different key persons. A central gap in the literature is that this issue has not been investigated sufficiently so far in an inter-organizational context. The questions are: Is role accumulation beneficial for innovation project performance with respect to the key persons? Is role accumulation even more advantageous with increasing degrees of innovativeness? A sample of 107 innovation projects where small and medium-sized enterprises take part is used as a unit of analysis. The network manager served as the respondent. A measurement approach based on an extended Rasch scale was introduced for this purpose. The results show that indeed ‘too many cooks spoil the broth’: Instead of many single-role players in each organization, we need a few multiple role players in an inter-organizational context. Y1 - 2013 UR - http://onlinelibrary.wiley.com/doi/10.1111/caim.12034/abstract U6 - https://doi.org/10.1111/caim.12034 VL - 22 IS - 4 SP - 390 EP - 407 ER - TY - CHAP A1 - Rese, Alexandra A1 - Kutschke, Anke A1 - Baier, Daniel T1 - Analyzing the Relative Influence of Available Supply Factors on the Successful Development of New Energy Technologies T2 - Proceedings of the 20th International Product Development Management Conference N2 - Die Paper werden begutachtet: The goal of the review process is to select a number of papers that will stimulate discussion and the development of new knowledge, with preference given to empirical research. Some of the papers will inevitably be more fully developed than others; however, it is hoped that each author will gain insights during the conference that will strengthen their research and introduce them to other scholars who share their interests. The review process examines over 300 submissions each year. Authors submit an extended abstract of about 500 words in length. This abstract should identify the central research question, introduce the most important references and describe the methodology, empirical base, analysis, and results. Each abstract is evaluated by two or three members of the scientific committee. All are senior professors who are well positioned internationally in the field. Each abstract is evaluated using the following points. Y1 - 2013 UR - http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=805 PB - EIASM CY - Brussels ER - TY - CHAP A1 - Rese, Alexandra A1 - Baier, Daniel ED - Meyer, Jörn-Axel T1 - Kommunikation und Austausch zwischen Akteuren in unternehmensübergreifenden Innovationsprojekten von KMUs und Forschungseinrichtungen als Erfolgsvariable T2 - Kommunikation kleiner und mittlerer Unternehmen Y1 - 2013 SN - 978-3-8441-0251-2 N1 - Der Beitrag ist referiert worden SP - 185 EP - 200 PB - Eul CY - Lohmar ER - TY - CHAP A1 - Sänn, Alexander A1 - Baier, Daniel A1 - Rese, Alexandra T1 - The Presumer Effect: Implementing the Customer's Voice to radical new product developement for High-Tech SME T2 - Proceedings of the 20th International Product Development Management Conference, Paris, 2013 Y1 - 2013 SP - 227 EP - 228 PB - EISAM CY - Paris ER - TY - GEN A1 - Baier, Daniel A1 - Sänn, Alexander T1 - Lead User bei der Entwicklung neuer Produkte T2 - Das Wirtschaftsstudium : wisu Y1 - 2013 SN - 0340-3084 VL - 42 IS - 6 SP - 799 EP - 805 ER - TY - CHAP A1 - Rumstadt, Susanne A1 - Baier, Daniel ED - Spiliopoulou, Myra ED - Schmidt-Thieme, Lars ED - Janning, Ruth T1 - Image Feature Selection for Market Segmentation: A Comparison of Alternative Approaches T2 - Data Analysis, Machine Learning and Knowledge Discovery Y1 - 2014 U6 - http://nbn-resolving.de/urn/resolver.pl?http://www.springer.com/statistics/computational+statistics/book/978-3-319-01594-1 SN - 978-3-319-01595-8 SP - 217 EP - 225 PB - Springer CY - Heidelberg [u.a.] ER - TY - CHAP A1 - Baier, Daniel A1 - Polasek, Wolfgang ED - Pociecha, Józef T1 - Modelling Spatial Effects in Regression Analysis - Approaches and Applications T2 - Quantitative methods for modelling and forecasting economic processes Y1 - 2013 SN - 978-83-7252-652-6 SP - 9 EP - 22 PB - Cracow University of Economics Press CY - Kraków ER - TY - CHAP A1 - Polasek, Wolfgang A1 - Baier, Daniel ED - Pociecha, Józef T1 - Demometric Forecasting with Principal Components of the Population Structure T2 - Quantitative methods for modelling and forecasting economic processes Y1 - 2013 SN - 978-83-7252-652-6 SP - 23 EP - 31 PB - Cracow University of Economics Press CY - Kraków ER - TY - GEN A1 - Löffler, Stephanie A1 - Baier, Daniel T1 - Using critical incidents to validate the direct measurement of attribute importance and performance when analyzing services T2 - Journal of Service Science and Management N2 - Since its introduction into the marketing literature by Martilla and James, the Importance-Performance Analysis has proven multiple times to be a cost-effective technique for measuring attribute importance and performance of services for the customer. Additionally, it gives managers valuable hints in order to improve their products and services. However, despite a long list of successful applications overtime one critical aspect remains—the validation of the importance values by direct measurement. Besides the limitations and critics that accompanied with stated importance techniques, a lot of research results show that it is better to use direct methods in place of indirect measures. Some researchers suggest measuring the customers’ priority structure to compensate the critical points within the direct questioning. This study shows how the critical incident technique can be helpful for the validation of such results. KW - Importance-Performance Analysis, Critical Incident Technique, Validation Y1 - 2013 UR - http://www.scirp.org/journal/PaperInformation.aspx?PaperID=41338 SN - 1940-9893 VL - 6 IS - 5a SP - 1 EP - 11 ER - TY - GEN A1 - Rese, Alexandra A1 - Schreiber, Stefanie A1 - Baier, Daniel T1 - Technology Acceptance Modeling of Augmented Reality at the Point of Sale: Can Surveys be Replaced by an Analysis of Online Reviews? T2 - Journal of Retailing and Consumer Services N2 - Online reviews by users have become an increasingly important source of information. This is true not only for new users of goods or services, but also for their producers. They extend the insight into the acceptance of new goods and services, e.g. at the point of sale, from a mere sales and usage quantity oriented point of view to a cause and effect oriented one. Since online reviews by consumers of many goods and services are nowadays widespread and easily available on the internet, the question arises whether their analysis can replace the more traditional approaches to measure technology acceptance, e.g., using questionnaires with TAM (Technology Acceptance Model) items. This paper tries to answer this question using IKEA's mobile catalogue app as an example. For comparisons reasons, data on the acceptance of the current version of this catalogue is collected in four different ways, (1) as answers to batteries of TAM items, (2) as assignments to pre-defined adjective pairs, (3) as textual likes and dislikes of users (simulating online reviews), and (4) as publicly available (real) reviews by users. The source for (1)–(3) is a survey with a sample of respondents, the source for (4) an online forum. The data is analyzed using partial least squares (PLS) for TAM modelling and text mining for pre-processing the textual data. The results are promising: it seems that data collection via surveys can be replaced – with some reservations – by the analysis of publicly available (real) online reviews. KW - Technologyacceptance, Technology acceptance model (TAM), Online reviews, Text mining, Partial leastsquares (PLS), Augmented reality Y1 - 2014 UR - http://www.sciencedirect.com/science/article/pii/S0969698914000241 U6 - https://doi.org/10.1016/j.jretconser.2014.02.011 VL - 21 IS - 5 SP - 869 EP - 876 ER - TY - GEN A1 - Selka, Sebastian A1 - Baier, Daniel T1 - Kommerzielle Anwendung auswahlbasierter Verfahren der Conjointanalyse: Eine empirische Untersuchung zur Validitätsentwicklung T2 - Marketing Zeitschrift für Forschung und Praxis Y1 - 2014 UR - http://rsw.beck.de/rsw/upload/Marketing/Marketing_2014_1_4.pdf SN - 0344-1369 VL - 36 IS - 1 SP - 54 EP - 64 ER - TY - CHAP A1 - Schmitt, Ingo A1 - Baier, Daniel ED - Lausen, Berthold ED - Poel, Dirk van den ED - Ultsch, Alfred T1 - Logic Based Conjoint Analysis Using the Commuting Quantum Query Language T2 - Algorithms from and for Nature and Life: Classification and Data Analysis Y1 - 2013 UR - http://www.springer.com/statistics/computational+statistics/book/978-3-319-00034-3 SN - 978-3-319-00035-0 SP - 481 EP - 490 PB - Springer CY - Heidelberg-Berlin ER - TY - CHAP A1 - Baier, Daniel ED - Gaul, Wolfgang ED - Geyer-Schulz, Andreas ED - Baba, Yasumasa ED - Okada, Akinori T1 - Bayesian Methods for Conjoint Analysis-Based Prediction: Do We Still Need Latent Classes? T2 - German-Japanese Interchange of Data Analysis Results Y1 - 2014 SN - 978-3-319-01263-6 SP - 103 EP - 113 PB - Springer CY - Heidelberg-Berlin ER - TY - CHAP A1 - Vökler, Sascha A1 - Baier, Daniel ED - Spiliopoulou, Myra ED - Schmidt-Thieme, Lars ED - Janning, Ruth T1 - Solving Product Line Design Optimization Problems Using Stochastic Programming T2 - Data Analysis, Machine Learning and Knowledge Discovery Y1 - 2014 UR - http://www.springer.com/statistics/computational+statistics/book/978-3-319-01594-1 SN - 978-3-319-01595-8 SP - 235 EP - 243 PB - Springer CY - Heidelberg-Berlin ER - TY - CHAP A1 - Selka, Sebastian A1 - Baier, Daniel A1 - Kurz, Peter ED - Spiliopoulou, Myra ED - Schmidt-Thieme, Lars ED - Janning, Ruth T1 - The Validity of Conjoint Analysis: An Investigation of Commercial Studies Over Time T2 - Data Analysis, Machine Learning and Knowledge Discovery Y1 - 2014 UR - http://www.springer.com/statistics/computational+statistics/book/978-3-319-01594-1 SN - 978-3-319-01595-8 SP - 227 EP - 234 PB - Springer CY - Heidelberg-Berlin ER - TY - CHAP A1 - Kutschke, Anke A1 - Rese, Alexandra A1 - Baier, Daniel ED - Pechlaner, Harald ED - Doepfer, Benedict T1 - Kristallisationspunkte in Clustern: Universitäten als Ausgangspunkte von Netzwerken im Bereich innovativer Energietechnologien T2 - Wertschöpfungskompetenz und Unternehmertum Y1 - 2014 SN - 978-3-658-00922-9 SP - 145 EP - 163 PB - Springer Gabler CY - Wiesbaden ER - TY - GEN A1 - Sänn, Alexander A1 - Krimmling, Jana A1 - Baier, Daniel A1 - Ni, Ming T1 - Lead User Intelligence for Complex Product Development – the Case of Industrial IT-Security Solutions T2 - International Journal of Technology Intelligence and Planning N2 - Nowadays, the lead user method is a state of the art method used to generate breakthrough innovations for the new product development. Since the lead user method was successfully applied in generating simple products for business-to-business environments, the contribution of lead users in a complex product environment is highly controversial. This research adopts this to generate future complex IT-security solutions for business-to-business environments in the energy sector. The combined approach of lead user intelligence and voice of the customer techniques is expected to lower the risk of an unreliable product development and to fasten the lead user method. The empirical findings show an appropriate lead user method fitting small- and medium-sized enterprises (SMEs) restricted resources and requirements of effective research and development processes in a high-technology environment. It further enables SMEs to specify and parameterise future products according to reliable and user verified data within development processes. KW - new product development KW - voice of the customer KW - lead user method KW - supervisory control KW - breakthrough innovation KW - complex products KW - technology intelligence KW - business-to-business KW - small and medium-sized enterprises KW - research and development Y1 - 2013 SN - 1740-2840 SN - 1740-2832 VL - 9 IS - 3 SP - 232 EP - 249 ER - TY - GEN A1 - Löffler, Stephanie A1 - Baier, Daniel T1 - Bayesian Conjoint Analysis in Water Park Pricing: A New Approach Taking Varying Part Worths for Attribute Levels into Account T2 - Journal of Service Science and Management N2 - Nowadays, the application of conjoint analysis for measuring customers’ preferences for goods and services is wide-spread in marketing. A sample of customers is confronted with fictive offers and asked for evaluations. From these responses part worths for attribute levels of the offers are estimated and used to develop an optimal design and pricing for an offer. However, especially in tourism, it can be observed that attribute importance not only differs between customers but also varies over a single customer’s usage situations and her/his mood. In this paper, we propose a measurement approach that respects this variation. Part worths are stochastically modeled and estimated using Bayesian procedures. The approach is applied to design and price a water park. Y1 - 2015 UR - http://www.scirp.org/journal/PaperInformation.aspx?PaperID=53746 SN - 1940-9893 VL - 8 IS - 1 SP - 46 EP - 56 ER - TY - CHAP A1 - Rese, Alexandra A1 - Bäsler, Maurice A1 - Baier, Daniel T1 - Evaluating the effects of method-based tools on team decision making and team performance T2 - Conference Proceedings, 15th International Product Development Management Conference, Hamburg, Germany, June 30 - July 1, 2008 Y1 - 2008 PB - European Inst. for Advanced Studies in Management CY - Brussels ER - TY - CHAP A1 - Giurca, Adrian A1 - Baier, Daniel A1 - Schmitt, Ingo ED - Lausen, Berthold ED - Krolak-Schwerdt, Sabine ED - Böhmer, Matthias T1 - What is in a Like? : Preference Aggregation on the Social Web T2 - Data Science, Learning by Latent Structures, and Knowledge Discovery Y1 - 2015 SN - 978-3-662-44982-0 U6 - https://doi.org/10.1007/978-3-662-44983-7_38 SP - 435 EP - 444 PB - Springer CY - Heidelberg ER - TY - CHAP A1 - Baier, Daniel A1 - Rese, Alexandra A1 - Schreiber, Stefanie ED - Pantano, Eleonora T1 - Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale: The Case of IKEA T2 - Successful Technological Integration for Competitive Advantage in Retail Settings KW - Augmented Reality KW - Technology Acceptance Model (TAM) KW - Technology Acceptance KW - Online Reviews KW - Text Mining KW - Partial Least Squares (PLS) KW - Retail Y1 - 2015 UR - http://www.igi-global.com/gateway/chapter/126370 SN - 978-1-4666-8297-9 U6 - https://doi.org/10.4018/978-1-4666-8297-9.ch008 SP - 168 EP - 189 PB - IGI Global CY - Hershey, PA ER -