TY - GEN A1 - Sajtos, Laszlo A1 - Kreis, Henning A1 - Brodie, Roderick T1 - Image, Brand Relationships and Customer Value: Exploring the Moderating Role of Advertising Spending- and Labour-intensity in Customer Loyalty T2 - Journal of Service Theory and Practice KW - Advertising spending intensity KW - Labour-intensity KW - Loyalty formation KW - Service brand KW - Value creation Y1 - 2015 U6 - https://doi.org/10.1108/JSTP-11-2013-0261 SN - 2055-6225 VL - 25 IS - 1 SP - 51 EP - 74 ER -