TY - CHAP A1 - Kutschke, Anke A1 - Rese, Alexandra A1 - Baier, Daniel ED - Pechlaner, Harald ED - Doepfer, Benedict T1 - Kristallisationspunkte in Clustern: Universitäten als Ausgangspunkte von Netzwerken im Bereich innovativer Energietechnologien T2 - Wertschöpfungskompetenz und Unternehmertum Y1 - 2014 SN - 978-3-658-00922-9 SP - 145 EP - 163 PB - Springer Gabler CY - Wiesbaden ER - TY - GEN A1 - Sänn, Alexander A1 - Krimmling, Jana A1 - Baier, Daniel A1 - Ni, Ming T1 - Lead User Intelligence for Complex Product Development – the Case of Industrial IT-Security Solutions T2 - International Journal of Technology Intelligence and Planning N2 - Nowadays, the lead user method is a state of the art method used to generate breakthrough innovations for the new product development. Since the lead user method was successfully applied in generating simple products for business-to-business environments, the contribution of lead users in a complex product environment is highly controversial. This research adopts this to generate future complex IT-security solutions for business-to-business environments in the energy sector. The combined approach of lead user intelligence and voice of the customer techniques is expected to lower the risk of an unreliable product development and to fasten the lead user method. The empirical findings show an appropriate lead user method fitting small- and medium-sized enterprises (SMEs) restricted resources and requirements of effective research and development processes in a high-technology environment. It further enables SMEs to specify and parameterise future products according to reliable and user verified data within development processes. KW - new product development KW - voice of the customer KW - lead user method KW - supervisory control KW - breakthrough innovation KW - complex products KW - technology intelligence KW - business-to-business KW - small and medium-sized enterprises KW - research and development Y1 - 2013 SN - 1740-2840 SN - 1740-2832 VL - 9 IS - 3 SP - 232 EP - 249 ER - TY - GEN A1 - Löffler, Stephanie A1 - Baier, Daniel T1 - Bayesian Conjoint Analysis in Water Park Pricing: A New Approach Taking Varying Part Worths for Attribute Levels into Account T2 - Journal of Service Science and Management N2 - Nowadays, the application of conjoint analysis for measuring customers’ preferences for goods and services is wide-spread in marketing. A sample of customers is confronted with fictive offers and asked for evaluations. From these responses part worths for attribute levels of the offers are estimated and used to develop an optimal design and pricing for an offer. However, especially in tourism, it can be observed that attribute importance not only differs between customers but also varies over a single customer’s usage situations and her/his mood. In this paper, we propose a measurement approach that respects this variation. Part worths are stochastically modeled and estimated using Bayesian procedures. The approach is applied to design and price a water park. Y1 - 2015 UR - http://www.scirp.org/journal/PaperInformation.aspx?PaperID=53746 SN - 1940-9893 VL - 8 IS - 1 SP - 46 EP - 56 ER - TY - CHAP A1 - Baier, Daniel A1 - Rese, Alexandra A1 - Schreiber, Stefanie ED - Pantano, Eleonora T1 - Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale: The Case of IKEA T2 - Successful Technological Integration for Competitive Advantage in Retail Settings KW - Augmented Reality KW - Technology Acceptance Model (TAM) KW - Technology Acceptance KW - Online Reviews KW - Text Mining KW - Partial Least Squares (PLS) KW - Retail Y1 - 2015 UR - http://www.igi-global.com/gateway/chapter/126370 SN - 978-1-4666-8297-9 U6 - https://doi.org/10.4018/978-1-4666-8297-9.ch008 SP - 168 EP - 189 PB - IGI Global CY - Hershey, PA ER - TY - GEN A1 - Homfeldt, Felix A1 - Rese, Alexandra A1 - Brenner, Hanno A1 - Baier, Daniel A1 - Schäfer, Fabio T1 - Identification and Generation of Innovative Ideas in the Procurement of the Automotive Industry: The Case of AUDI AG T2 - International Journal of Innovation Management Y1 - 2017 U6 - https://doi.org/10.1142/S1363919617500530 SN - 1363-9196 SN - 1757-5877 N1 - Artikel-Nr. 1750053 VL - 21 IS - 7 ER - TY - CHAP A1 - Schreiber, Stefanie A1 - Baier, Daniel ED - Lausen, Berthold ED - Krolak-Schwerdt, Sabine ED - Böhmer, Matthias T1 - Multivariate Landing Page Optimization Using Hierarchical Bayes Choice-Based Conjoint T2 - Data Science, Learning by Latent Structures, and Knowledge Discovery Y1 - 2015 SN - 978-3-662-44982-0 U6 - https://doi.org/10.1007/978-3-662-44983-7_41 SP - 465 EP - 474 PB - Springer CY - Berlin [u.a.] ER - TY - GEN A1 - Rese, Alexandra A1 - Baier, Daniel A1 - Geyer-Schulz, Andreas A1 - Schreiber, Stefanie T1 - How augmented reality apps are accepted by consumers: a comparative analysis using scales and opinions T2 - Technological Forecasting and Social Change N2 - Increasingly, retailers rely on interactive technologies to improve consumers' shopping experiences. On the one side, interactive kiosks and smart mirrors make use of dedicated devices and software to explain, configure, and recommend products. On the other side, computer programs – so-called apps – are installed on the consumer's own device for the same purpose. They can be used at home, or – if installed on a mobile device – in retail outlets or on the move. In all cases, augmented reality (AR) can support these purposes by placing virtual content (e.g. newfurniture) in a real environment (the consumer's home). The overall perception and acceptance toward such interactive technologies are discussed in this paper. Users' perceptions and experiences are measured by applying a modified technology acceptance model (TAM). Four experiments, two with marker-based and two with markerless AR apps are presented to support the generalization of the results, the measurement models and the measurement approach. The results are satisfactory with regard to the robustness of the TAM model. However, the relative importance of hedonic (enjoyment, pleasure, fun) and utilitarian (information) aspects varies for different kinds of AR apps and has to be considered for improvement to occur. From a measurement point of view the acquiescence bias has to be dealt with when developing scale items. Y1 - 2017 U6 - https://doi.org/10.1016/j.techfore.2016.10.010 SN - 0040-1625 VL - 124 SP - 306 EP - 319 ER - TY - GEN A1 - Kutschke, Anke A1 - Rese, Alexandra A1 - Baier, Daniel T1 - The Effects of Locational Factors on the Performance of Innovation Networks in the German Energy Sector T2 - Sustainability N2 - Locational factors, like the quantity and quality of skilled labour, demanding customers, competitors, supporting industries, and research institutions, are assumed to have an influence on the competitiveness of a region and the performance of the regional actors. However, few studies focus on this topic from an innovation network perspective in the energy sector. Our study tries to close this gap: a sample of 128 German innovation networks of companies and research institutes in the energy sector is used to analyse the effects of locational factors on the performance (effectiveness) of innovation projects. Based on the distinctions in Porter’s Diamond Model, we find that two locational factors—the quality and quantity of the demand conditions and skilled labour—have positive effects. In contrast to the widespread assumption in the literature we could not find evidence for positive impacts on the quality and quantity of the competitive environment. In fact, the effect on performance was negative. Y1 - 2016 U6 - https://doi.org/10.3390/su8121281 SN - 2071-1050 VL - 8 IS - 12 SP - 1281 ER - TY - GEN A1 - Rese, Alexandra A1 - Kutschke, Anke A1 - Baier, Daniel T1 - Analyzing the relative influence of supply side, demand side and regulatory factors on the success of collaborative energy innovation projects T2 - International Journal of Innovation Management N2 - The analysis of the importance of supply side and demand side factors with regard to innovative behavior is quite old. In this paper, these two categories are used to distinguish and examine the relevance of several success factors for collaborative innovation projects on the firm level in the German energy sector. The literature emphasizes that solving environmental problems requires extensive technological change. On the other hand, due to higher prices the market push is weaker. Regulatory factors are therefore designed to stimulate environmental innovations. The relative influence of these three categories on project performance is investigated on the basis of a sample of 128 German collaborative energy innovation projects in the development phase using a scale-based approach and structural equation modeling at the firm level. The results confirm the importance of supply side factors followed by demand side factors. In contrast to literary assumptions, R&D subsidies played no significant role. Y1 - 2016 U6 - https://doi.org/10.1142/S1363919616500298 SN - 1363-9196 SN - 1757-5877 VL - 20 IS - 2 SP - 1650029 ER - TY - CHAP A1 - Böttcher, Thomas A1 - Naundorf, Robert A1 - Baier, Daniel ED - Lausen, Berthold ED - Krolak-Schwerdt, Sabine ED - Böhmer, Matthias T1 - A Statistical Software Package for Image Data Analysis in Marketing T2 - Data Science, Learning by Latent Structures, and Knowledge Discovery Y1 - 2015 SN - 978-3-662-44982-0 U6 - https://doi.org/10.1007/978-3-662-44983-7 SP - 217 EP - 227 PB - Springer CY - Berlin, Heidelberg ER -