TY - CHAP A1 - Sänn, Alexander A1 - Baier, Daniel A1 - Rese, Alexandra T1 - The Presumer Effect: Implementing the Customer's Voice to radical new product developement for High-Tech SME T2 - Proceedings of the 20th International Product Development Management Conference, Paris, 2013 Y1 - 2013 SP - 227 EP - 228 PB - EISAM CY - Paris ER - TY - GEN A1 - Rese, Alexandra A1 - Sänn, Alexander A1 - Homfeldt, Felix T1 - Customer Integration and Voice-of-Customer Methods in the German Automotive Industry T2 - Journal of Automotive Technology and Management (IJATM) N2 - Open innovation and the integration of external sources have become increasingly important for the automotive industry. Users and customers possessing needs and problems are major sources for innovative ideas. The idea generation can be supported by the use of specific methods and instruments. This study investigates internal and external sources of innovative ideas and the use of voice-of-customer (VoC) methods in the German automotive industry. A special focus is on the lead user method which involves users who are ahead of the market making them attractive sources for innovative ideas. The findings show that easy to use VoC methods are mostly used to gather customer wants and needs. Nevertheless, more complex methods such as the lead user method proved advantageous with regard to the quality and quantity of innovative ideas. Because negative aspects became less important with increasing usage frequency, their usage should be encouraged. Y1 - 2015 SN - 1470-9511 SN - 1741-5012 VL - 15 IS - 1 SP - 1 EP - 19 ER -