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    <title language="eng">Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale: The Case of IKEA</title>
    <parentTitle language="eng">Successful Technological Integration for Competitive Advantage in Retail Settings</parentTitle>
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    <identifier type="url">http://www.igi-global.com/gateway/chapter/126370</identifier>
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    <author>
      <firstName>Daniel</firstName>
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      <firstName>Eleonora</firstName>
      <lastName>Pantano</lastName>
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      <firstName>Stefanie</firstName>
      <lastName>Schreiber</lastName>
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      <firstName>Alexandra</firstName>
      <lastName>Rese</lastName>
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    <subject>
      <language>eng</language>
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      <value>Augmented Reality</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Technology Acceptance Model (TAM)</value>
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    <subject>
      <language>eng</language>
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      <language>eng</language>
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      <value>Partial Least Squares (PLS)</value>
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      <language>eng</language>
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      <value>Retail</value>
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    <completedDate>2017-02-24</completedDate>
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    <parentTitle language="eng">Data Science, Learning by Latent Structures, and Knowledge Discovery</parentTitle>
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    <editor>
      <firstName>Berthold</firstName>
      <lastName>Lausen</lastName>
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      <firstName>Stefanie</firstName>
      <lastName>Schreiber</lastName>
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    <author>
      <firstName>Daniel</firstName>
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    <editor>
      <firstName>Sabine</firstName>
      <lastName>Krolak-Schwerdt</lastName>
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      <firstName>Matthias</firstName>
      <lastName>Böhmer</lastName>
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    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
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  <doc>
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    <publisherName>Springer</publisherName>
    <publisherPlace>Heidelberg [u.a.]</publisherPlace>
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    <completedDate>2017-03-06</completedDate>
    <publishedDate>--</publishedDate>
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    <title language="eng">Ratings-/Rankings-Based Versus Choice-Based Conjoint Analysis for Predicting Choices</title>
    <parentTitle language="eng">Data Science, Learning by Latent Structures, and Knowledge Discovery</parentTitle>
    <identifier type="isbn">978-3-662-44983-7</identifier>
    <identifier type="doi">10.1007/978-3-662-44983-7_18</identifier>
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      <firstName>Berthold</firstName>
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    <submitter>
      <firstName>Stefanie</firstName>
      <lastName>Schreiber</lastName>
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    <author>
      <firstName>Marcin</firstName>
      <lastName>Pełka</lastName>
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    <editor>
      <firstName>Sabine</firstName>
      <lastName>Krolak-Schwerdt</lastName>
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    <author>
      <firstName>Aneta</firstName>
      <lastName>Rybicka</lastName>
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      <firstName>Matthias</firstName>
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      <firstName>Stefanie</firstName>
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    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
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