<?xml version="1.0" encoding="utf-8"?>
<export-example>
  <doc>
    <id>18819</id>
    <completedYear/>
    <publishedYear>2015</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>51</pageFirst>
    <pageLast>74</pageLast>
    <pageNumber/>
    <edition/>
    <issue>1</issue>
    <volume>25</volume>
    <type>articlenr</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2017-02-22</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">Image, Brand Relationships and Customer Value: Exploring the Moderating Role of Advertising Spending- and Labour-intensity in Customer Loyalty</title>
    <parentTitle language="eng">Journal of Service Theory and Practice</parentTitle>
    <identifier type="doi">10.1108/JSTP-11-2013-0261</identifier>
    <identifier type="issn">2055-6225</identifier>
    <enrichment key="BTU">an der BTU erstellt / created at BTU</enrichment>
    <author>
      <firstName>Laszlo</firstName>
      <lastName>Sajtos</lastName>
    </author>
    <submitter>
      <firstName>Stephanie</firstName>
      <lastName>Löffler</lastName>
    </submitter>
    <author>
      <firstName>Henning</firstName>
      <lastName>Kreis</lastName>
    </author>
    <author>
      <firstName>Roderick</firstName>
      <lastName>Brodie</lastName>
    </author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Advertising spending intensity</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Labour-intensity</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Loyalty formation</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Service brand</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Value creation</value>
    </subject>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
</export-example>
