<?xml version="1.0" encoding="utf-8"?>
<export-example>
  <doc>
    <id>26122</id>
    <completedYear/>
    <publishedYear>2016</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>236</pageFirst>
    <pageLast>239</pageLast>
    <pageNumber/>
    <edition/>
    <issue>1</issue>
    <volume>33</volume>
    <type>articler</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2020-10-06</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">Revisiting firm-created word of mouth: High-value versus low-value seed selection</title>
    <parentTitle language="eng">International Journal of Research in Marketing</parentTitle>
    <identifier type="doi">10.1016/j.ijresmar.2016.01.002</identifier>
    <identifier type="issn">0167-8116</identifier>
    <enrichment key="BTU">nicht an der BTU erstellt / not created at BTU</enrichment>
    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">false</enrichment>
    <author>
      <firstName>Florian</firstName>
      <lastName>Dost</lastName>
    </author>
    <submitter>
      <firstName>Nils Benedikt</firstName>
      <lastName>Brass</lastName>
    </submitter>
    <author>
      <firstName>Jens</firstName>
      <lastName>Sievert</lastName>
    </author>
    <author>
      <firstName>David</firstName>
      <lastName>Kassim</lastName>
    </author>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
</export-example>
