<?xml version="1.0" encoding="utf-8"?>
<export-example>
  <doc>
    <id>18812</id>
    <completedYear/>
    <publishedYear>2016</publishedYear>
    <thesisYearAccepted/>
    <language>deu</language>
    <pageFirst>91</pageFirst>
    <pageLast>106</pageLast>
    <pageNumber/>
    <edition/>
    <issue/>
    <volume>36</volume>
    <type>articler</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2017-02-22</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="deu">Examining Biased Assimilation of Brand-related Online Reviews</title>
    <parentTitle language="deu">Journal of Interactive Marketing</parentTitle>
    <identifier type="doi">10.1016/j.intmar.2016.06.002</identifier>
    <identifier type="issn">1094-9968</identifier>
    <enrichment key="BTU">an der BTU erstellt / created at BTU</enrichment>
    <author>
      <firstName>Alexander</firstName>
      <lastName>Mafael</lastName>
    </author>
    <submitter>
      <firstName>Stephanie</firstName>
      <lastName>Löffler</lastName>
    </submitter>
    <author>
      <firstName>Sabrina A.</firstName>
      <lastName>Gottschalk</lastName>
    </author>
    <author>
      <firstName>Henning</firstName>
      <lastName>Kreis</lastName>
    </author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Biased assimilation</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>eWOM</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Online reviews</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Moderated mediation</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Branding</value>
    </subject>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
  <doc>
    <id>18823</id>
    <completedYear/>
    <publishedYear>2015</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>406</pageFirst>
    <pageLast>429</pageLast>
    <pageNumber/>
    <edition/>
    <issue>4</issue>
    <volume>67</volume>
    <type>articler</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2017-02-22</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">Relating eWOM Motives to eWOM Channel Choice – Why do We Post Where We Do?</title>
    <parentTitle language="eng">sbr-Schmalenbach Business Review</parentTitle>
    <identifier type="issn">1439-2917</identifier>
    <identifier type="issn">2194-072X</identifier>
    <enrichment key="BTU">an der BTU erstellt / created at BTU</enrichment>
    <author>
      <firstName>Henning</firstName>
      <lastName>Kreis</lastName>
    </author>
    <submitter>
      <firstName>Stephanie</firstName>
      <lastName>Löffler</lastName>
    </submitter>
    <author>
      <firstName>Sabrina A.</firstName>
      <lastName>Gottschalk</lastName>
    </author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Electronic Word-of-Mouth (eWOM)</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>eWOM Channels</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>eWOM Channel Choice</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Uses and Gratifications</value>
    </subject>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
</export-example>
