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    <language>eng</language>
    <pageFirst>362</pageFirst>
    <pageLast>381</pageLast>
    <pageNumber>20</pageNumber>
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    <issue>3</issue>
    <volume>100</volume>
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    <completedDate>2024-12-02</completedDate>
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    <title language="eng">Decomposing cross-channel advertising support of retailer price promotions</title>
    <abstract language="eng">Retailers’ communication support for their price promotions is shifting from traditional flyers and circulars (so-called feature ads) to conventional media channels, especially digital ads. It is not clear, if and how supporting price promotion with advertising in digital media benefits sales of the promoted product above and beyond the price promotion itself. Further, retail managers require guidance on whether only the promoted product or also their overall business gains from ad support (e.g., from category or cross-period expansions) to negotiate trade promotion support with manufacturers of the promoted products. Using a field experiment with a grocery retailer, we decompose the effects of the advertising support of price discount promotions across digital and print marketing channels. We find that the effectiveness assessment of the advertising channels depends on the beneficiary: while digital channels most effectively support sales of the promoted product (35 % uplift vs. non-promotion period) – especially for popular consumer-pull products (+85 %), traditional print channels improve the performance for the retailer as a whole (+3 % uplift of the total category sales), with a combination of ads having the largest effect (+5 % uplift of the total category sales). This research offers guidance for retail and manufacturer managers tasked with designing price promotions and configuring the ad support across channels, and negotiating trade promotion budgets or manufacturer support for the advertisements.</abstract>
    <parentTitle language="eng">Journal of Retailing</parentTitle>
    <identifier type="doi">10.1016/j.jretai.2024.05.002</identifier>
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    <author>
      <firstName>Erik</firstName>
      <lastName>Maier</lastName>
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    <submitter>
      <firstName>Florian</firstName>
      <lastName>Dost</lastName>
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    <author>
      <firstName>Florian</firstName>
      <lastName>Dost</lastName>
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    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>Cross-channel advertising, Price promotions, Omnichannel, Discounts, Retail media</value>
    </subject>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
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    <language>eng</language>
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    <publisherName>Impact Journals, LLC</publisherName>
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    <completedDate>2025-01-21</completedDate>
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    <title language="eng">Longevity biotechnology: bridging AI, biomarkers, geroscience and clinical applications for healthy longevity</title>
    <parentTitle language="eng">Aging</parentTitle>
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    <identifier type="issn">1945-4589</identifier>
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      <firstName>Yu-Xuan</firstName>
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      <firstName>Qiang</firstName>
      <lastName>Fu</lastName>
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    <author>
      <firstName>Alex</firstName>
      <lastName>Zhavoronkov</lastName>
    </author>
    <author>
      <firstName>Morten</firstName>
      <lastName>Scheibye-Knudsen</lastName>
    </author>
    <author>
      <firstName>Daniela</firstName>
      <lastName>Bakula</lastName>
    </author>
    <collection role="institutes" number="8311">FG Stammzellbiologie des Alters</collection>
  </doc>
  <doc>
    <id>29036</id>
    <completedYear/>
    <publishedYear>2022</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>440</pageFirst>
    <pageLast>449</pageLast>
    <pageNumber/>
    <edition/>
    <issue>4</issue>
    <volume>51</volume>
    <type>articler</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2022-06-28</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">Interactive Ad Avoidance on Mobile Phones</title>
    <abstract language="eng">Ad avoidance (e.g., “blinding out” digital ads) is a substantial problem for advertisers. Avoiding mobile banner ads differs from active ad avoidance in nonmobile (desktop) settings, because mobile phone users interact with ads to avoid them: (1) They classify new content at the bottom of their screens; if they see an ad, they (2) scroll so that it is out of the locus of attention and (3) position it at a peripheral location at the top of the screen while focusing their attention on the (non-ad) content in the screen center. Introducing viewport logging to marketing research, we capture granular ad-viewing patterns from users’ screens (i.e., viewports). While mobile users’ ad-viewing patterns are concave over the viewport (with more time at the periphery than in the screen center), viewing patterns on desktop computers are convex (most time in the screen center). Consequently, we show that the effect of viewing time on recall depends on the position of an ad in interaction with the device. An eye-tracking study and an experiment show that 43% to 46% of embedded mobile banner ads are likely to suffer from ad avoidance, and that ad recall is 6 to 7 percentage points lower on mobile phones (versus desktop).</abstract>
    <parentTitle language="eng">Journal of Advertising</parentTitle>
    <identifier type="url">https://doi.org/10.1080/00913367.2022.2077266</identifier>
    <enrichment key="BTU">an der BTU erstellt / created at BTU</enrichment>
    <enrichment key="opus.source">publish</enrichment>
    <enrichment key="Fprofil">3 Globaler Wandel und Transformationsprozesse / Global Change and Transformation Processes</enrichment>
    <enrichment key="Fprofil">4 Künstliche Intelligenz und Sensorik / Artificial Intelligence and Sensor Technology</enrichment>
    <author>
      <firstName>Lennard</firstName>
      <lastName>Schmidt</lastName>
    </author>
    <submitter>
      <firstName>Lennard</firstName>
      <lastName>Schmidt</lastName>
    </submitter>
    <author>
      <firstName>Erik</firstName>
      <lastName>Maier</lastName>
    </author>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
  <doc>
    <id>27507</id>
    <completedYear/>
    <publishedYear>2020</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>135</pageFirst>
    <pageLast>154</pageLast>
    <pageNumber/>
    <edition/>
    <issue>2</issue>
    <volume>39</volume>
    <type>articler</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2021-05-24</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">The Effect of Consumers´ Perceived Power and Risk in Digital Information Privacy: The Example of Cookie Notices</title>
    <abstract language="eng">Recent regulation in the European Union (i.e., the General Data Protection Regulation) affects websites’ information privacy practices. This regulation addresses two dimensions: websites must (1) provide visible notice regarding private information they collect through cookies and (2) give consumers the choice to disagree to such tracking. Policy makers must understand their regulation’s degree of implementation, as well as its effect on consumers. The authors develop a typology of website cookie notices along the dimensions of notice visibility and choice. A field study shows that most websites only offer low notice visibility and limited choice over private information collection. In addition, four experimental studies in the EU and United States explore the effects of information privacy practices. They find that offering choice over whether or which data are collected increases consumer power, whereas visibility of the notice (vs. no notice) only affects risk perceptions. The authors establish the novel suggestion that perceived risk is mitigated if consumers have more choice over their data (indirectly through greater power). Power and risk influence consumers’ affect and purchase intent.</abstract>
    <parentTitle language="eng">Journal of Public Policy &amp; Marketing</parentTitle>
    <identifier type="doi">10.1177/0743915620902143</identifier>
    <enrichment key="BTU">nicht an der BTU erstellt / not created at BTU</enrichment>
    <enrichment key="opus.source">publish</enrichment>
    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">false</enrichment>
    <author>
      <firstName>Rico</firstName>
      <lastName>Bornschein</lastName>
    </author>
    <submitter>
      <firstName>Vanessa</firstName>
      <lastName>Lau</lastName>
    </submitter>
    <author>
      <firstName>Lennard</firstName>
      <lastName>Schmidt</lastName>
    </author>
    <author>
      <firstName>Erik</firstName>
      <lastName>Maier</lastName>
    </author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>consumer power</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>cookie notice</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>General Data Protection Regulation (GDPR)</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>information privacy</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>risk perception</value>
    </subject>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
  <doc>
    <id>27509</id>
    <completedYear/>
    <publishedYear>2020</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>1263</pageFirst>
    <pageLast>1276</pageLast>
    <pageNumber/>
    <edition/>
    <issue>9</issue>
    <volume>37</volume>
    <type>articler</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2021-05-24</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">The effect of privacy choice in cookie notices on consumers´ perceived fairness of frequent price changes</title>
    <abstract language="eng">Recent regulatory changes (i.e., General Data Protection Regulation of the European Union) enforce that seller (e.g., retail and service) and all other websites disclose through cookie notices which data they collect and store. At the same time, websites must allow consumers to disagree to the tracking of their browsing behavior. Despite sellers' concern about the loss of consumer insights—as consumers might disagree to the collection of their browsing data—cookie notices might also have a surprising side-effect: Consumers might accept frequent price changes (from personalized or dynamic pricing) more readily, if they agree through a cookie notice that their behavior can be tracked. Specifically, two experimental studies show that consent to the tracking of browsing behavior increases consumers internal attribution of a price change, as consumers attribute the cause of the change (here: giving up data) to themselves. This increases price fairness perceptions and, in turn, purchase intent. As a result, for online sellers of goods or services the implementation of cookie notice should no longer be thought as a matter to be avoided, but rather a trade-off decision: Loss of a part of consumer insights versus higher acceptance of data-driven marketing mix decisions, such as frequent price changes.</abstract>
    <parentTitle language="eng">Psychology &amp; Marketing</parentTitle>
    <identifier type="doi">10.1002/mar.21356</identifier>
    <enrichment key="BTU">nicht an der BTU erstellt / not created at BTU</enrichment>
    <enrichment key="opus.source">publish</enrichment>
    <author>
      <firstName>Lennard</firstName>
      <lastName>Schmidt</lastName>
    </author>
    <submitter>
      <firstName>Vanessa</firstName>
      <lastName>Lau</lastName>
    </submitter>
    <author>
      <firstName>Rico</firstName>
      <lastName>Bornschein</lastName>
    </author>
    <author>
      <firstName>Erik</firstName>
      <lastName>Maier</lastName>
    </author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>attribution theory</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>cookies</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>dynamic pricing</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>GDPR</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>personalized pricing</value>
    </subject>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
  <doc>
    <id>29050</id>
    <completedYear/>
    <publishedYear>2020</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>527</pageFirst>
    <pageLast>550</pageLast>
    <pageNumber/>
    <edition/>
    <issue>4</issue>
    <volume>24</volume>
    <type>articler</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2022-06-29</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">The Effect of Electronic Shelf Labels on Store Revenue</title>
    <abstract language="eng">Today’s retailers have a strategic imperative to integrate their channels. Some have implemented electronic shelf labels (ESL) to replace paper tags to technologically enable the omnichannel transformation by aligning the presentation of price and product information between online and offline channels. However, consumer reactions to ESL are yet unexplored. They could be positive or negative: on one hand, the fear of frequent price changes, a known phenomenon in e-commerce, could spread to offline channels and reduce consumer purchase intent and overall revenue; on the other hand, ESL could prevent showrooming by signaling price consistency and offering consistent information (e.g., including reviews) between the on- and offline channels. We explore a retailer data set that allows isolating the “mere ESL effect”, as the retailer’s pricing strategy remained unchanged over the introduction of ESL (i.e., no dynamic pricing), but the presentation of the price and product information was integrated through ESL. A difference-in-difference analysis establishes that revenue in product categories in which ESL was introduced grows at the expense of those product categories in which it was not introduced. Visitor numbers are not affected by introducing ESL. This finding supports the adoption of e-commerce capabilities in a brick-and-mortar store as it could help prevent shopper behavior aimed at exploiting channel differences (i.e., showrooming for price or more information).</abstract>
    <parentTitle language="eng">International Journal of Electronic Commerce</parentTitle>
    <identifier type="doi">10.1080/10864415.2020.1806472</identifier>
    <identifier type="issn">1557-9301</identifier>
    <identifier type="issn">1086-4415</identifier>
    <enrichment key="BTU">an der BTU erstellt / created at BTU</enrichment>
    <enrichment key="opus.source">publish</enrichment>
    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">false</enrichment>
    <enrichment key="Fprofil">3 Globaler Wandel und Transformationsprozesse / Global Change and Transformation Processes</enrichment>
    <enrichment key="Fprofil">4 Künstliche Intelligenz und Sensorik / Artificial Intelligence and Sensor Technology</enrichment>
    <author>
      <firstName>Joe</firstName>
      <lastName>Boden</lastName>
    </author>
    <submitter>
      <firstName>Florian</firstName>
      <lastName>Dost</lastName>
    </submitter>
    <author>
      <firstName>Erik</firstName>
      <lastName>Maier</lastName>
    </author>
    <author>
      <firstName>Florian</firstName>
      <lastName>Dost</lastName>
    </author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>multichannel retailing</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>online retail</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>pricing</value>
    </subject>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
  <doc>
    <id>27508</id>
    <completedYear/>
    <publishedYear>2019</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>817</pageFirst>
    <pageLast>830</pageLast>
    <pageNumber/>
    <edition/>
    <issue>9</issue>
    <volume>36</volume>
    <type>articler</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2021-05-24</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">The interaction effect of mobile phone screen and product orientation on perceived product size</title>
    <abstract language="eng">Perceived product size is a key concern in online retail, particularly in fashion and grocery. The screen on which consumers view a product (e.g., desktop or mobile) might constitute a frame that biases size perception, on the basis of assimilation and contrast effects (pool and store theory). The rise of mobile commerce exacerbates this issue, as framing effects might be stronger versus desktop settings as screens are smaller. Further, as mobile phone's screen orientation varies situationally (vertical vs. horizontal), the perceived product size might vary, depending on the interaction of screen and product orientation. By introducing the framing ratio as a means to predict extent, dimensionality and symmetry of size biases, we generalize specific findings from extant research. Empirically, four experimental studies demonstrate that contextual frames (i.e., vertical vs. horizontal screens) and product orientation (e.g., jeans vs. shoes) interact to bias the size perception, in that sizes are overestimated on the dimension that approaches the frame (high framing ratio), compared with conditions where the frame is distant (low framing ratio). If product size is misperceived, willingness to pay might be affected (e.g., for groceries). Thus, size perceptions have a direct impact on managerially relevant variables.</abstract>
    <parentTitle language="eng">Psychology &amp; Marketing</parentTitle>
    <identifier type="doi">10.1002/mar.21214</identifier>
    <enrichment key="BTU">nicht an der BTU erstellt / not created at BTU</enrichment>
    <enrichment key="opus.source">publish</enrichment>
    <author>
      <firstName>Lennard</firstName>
      <lastName>Schmidt</lastName>
    </author>
    <submitter>
      <firstName>Vanessa</firstName>
      <lastName>Lau</lastName>
    </submitter>
    <author>
      <firstName>Erik</firstName>
      <lastName>Maier</lastName>
    </author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>framing effects</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>framing ratio</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>horizontal-vertical illusion (HVI)</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>mobile commerce</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>screen</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>screen orientation</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>size perception</value>
    </subject>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
  <doc>
    <id>26115</id>
    <completedYear/>
    <publishedYear>2018</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>799</pageFirst>
    <pageLast>812</pageLast>
    <pageNumber/>
    <edition/>
    <issue>4</issue>
    <volume>22</volume>
    <type>articler</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2020-10-06</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">E-Commerce Effects on Energy Consumption – A Multi-Year Ecosystem-Level Assessment</title>
    <parentTitle language="eng">Journal of Industrial Ecology</parentTitle>
    <identifier type="doi">10.1111/jiec.12639</identifier>
    <identifier type="issn">1530-9290</identifier>
    <enrichment key="BTU">nicht an der BTU erstellt / not created at BTU</enrichment>
    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">false</enrichment>
    <author>
      <firstName>Florian</firstName>
      <lastName>Dost</lastName>
    </author>
    <submitter>
      <firstName>Nils Benedikt</firstName>
      <lastName>Brass</lastName>
    </submitter>
    <author>
      <firstName>Erik</firstName>
      <lastName>Maier</lastName>
    </author>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
  <doc>
    <id>26116</id>
    <completedYear/>
    <publishedYear>2018</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>207</pageFirst>
    <pageLast>220</pageLast>
    <pageNumber/>
    <edition/>
    <issue/>
    <volume>45</volume>
    <type>articler</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2020-10-06</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">Fluent Contextual Image Backgrounds Enhance Mental Imagery and Evaluations of Experience Products</title>
    <parentTitle language="eng">Journal of Retailing and Consumer Services</parentTitle>
    <identifier type="doi">https://doi.org/10.1016/j.jretconser.2018.09.006</identifier>
    <identifier type="issn">0969-6989</identifier>
    <enrichment key="BTU">nicht an der BTU erstellt / not created at BTU</enrichment>
    <author>
      <firstName>Erik</firstName>
      <lastName>Maier</lastName>
    </author>
    <submitter>
      <firstName>Nils Benedikt</firstName>
      <lastName>Brass</lastName>
    </submitter>
    <author>
      <firstName>Florian</firstName>
      <lastName>Dost</lastName>
    </author>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
  <doc>
    <id>26117</id>
    <completedYear/>
    <publishedYear>2018</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>109</pageFirst>
    <pageLast>116</pageLast>
    <pageNumber/>
    <edition/>
    <issue/>
    <volume>40</volume>
    <type>articler</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2020-10-06</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">The positive effect of contextual image backgrounds on fluency and liking</title>
    <parentTitle language="eng">Journal of Retailing and Consumer Services</parentTitle>
    <identifier type="doi">10.1016/j.jretconser.2017.09.003</identifier>
    <identifier type="issn">0969-6989</identifier>
    <enrichment key="BTU">nicht an der BTU erstellt / not created at BTU</enrichment>
    <author>
      <firstName>Erik</firstName>
      <lastName>Maier</lastName>
    </author>
    <submitter>
      <firstName>Nils Benedikt</firstName>
      <lastName>Brass</lastName>
    </submitter>
    <author>
      <firstName>Florian</firstName>
      <lastName>Dost</lastName>
    </author>
    <collection role="institutes" number="5304">FG ABWL, insbesondere Marketing</collection>
  </doc>
</export-example>
