@incollection{Flisak, author = {Flisak, Iwona}, title = {Znaczenie handlu targowiskowego dla rozwoju teren{\´o}w przygranicznych na przykladzie gminy Leknica}, language = {pl} } @techreport{BaierReseSand, author = {Baier, Daniel and Rese, Alexandra and Sand, Nicolai}, title = {Innovationspotenziale in der Region Lausitz-Spreewald}, language = {de} } @techreport{BaierReseSand, author = {Baier, Daniel and Rese, Alexandra and Sand, Nicolai}, title = {Innovationspotenzialanalyse Brandenburgische Geoinformations-, IKT-und Medienwirtschaft}, publisher = {BTU, Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {82}, abstract = {Ergebnisse einer Unternehmensrecherche und -befragung im Auftrag der Branchentransferstelle Geoinformationswirtschaft, Branchentransferstelle IKT und Medien sowie der ZukunftAgentur Brandenburg, Projekt Koordination Innovationsstrategien}, language = {de} } @misc{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Acceptance of Recommendations to Buy in Online Retailing}, language = {en} } @incollection{SelkaBaier, author = {Selka, Sebastian and Baier, Daniel}, title = {Pr{\"a}ferenzstruktur bei mobilen kollaborativen Anwendungen am Beispiel mobiler Spiele: Eine conjointanalytische Bestandsaufnahme}, series = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {289 -- 303}, abstract = {In diesem Beitrag wird untersucht, ob die Pr{\"a}ferenzstruktur von Konsumenten auch in innovativen Startup-M{\"a}rkten valide gemessen werden kann}, language = {de} } @incollection{SandRese, author = {Sand, Nicolai and Rese, Alexandra}, title = {Comparing Promotor Networks in Radical and Incremental Innovation Projects: Roles and Interaction as Success Factors}, series = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, editor = {Beier, Daniel and Gaul, Wolfgang and Rese, Alexandra and W{\"u}rth, Reinhold}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {233 -- 250}, language = {en} } @misc{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Success factors for the innovation management in networks of small and medium enterprises}, language = {en} } @incollection{KaiserBruschNiemann, author = {Kaiser, Matthias J. and Brusch, Michael and Niemann, Anne}, title = {Gr{\"u}ndungsbereitschaft von Studierenden: Untersuchung des Einflusses gr{\"u}ndungsunterst{\"u}tzender Maßnahmen an der BTU Cottbus}, language = {de} } @inproceedings{BaeslerReseWolletal., author = {B{\"a}sler, Maurice and Rese, Alexandra and Woll, Ralf and Eckert, Marit}, title = {Designing group experiments to analyse the effectiveness of marketing and quality management methods for conflict solving}, series = {10th QMOD Conference, Quality Management and Organiqatinal Development, Our Dreams of Excellence, 18-20 June, 2007 in Helsingborg, Sweden}, booktitle = {10th QMOD Conference, Quality Management and Organiqatinal Development, Our Dreams of Excellence, 18-20 June, 2007 in Helsingborg, Sweden}, publisher = {Link{\"o}ping University Electronic Press}, address = {Link{\"o}ping}, pages = {8}, language = {en} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Anwendungsm{\"o}glichkeiten sowie Einfluss- und Gr{\"u}ndungspotenziale von Web 2.0-Anwendungen im Internet - Analyse am Beispiel der Musikindustrie}, series = {The entrepreneurship - innovation - marketing Interface : 3rd Symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing Interface : 3rd Symposium, Cottbus}, editor = {Baier, Daniel and Gaul, Wolfgang and Rese, Alexandra and W{\"u}rth, Reinhold}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {321 -- 339}, language = {de} } @incollection{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Recommendations to Buy in Online Retailing and Their Acceptance}, language = {en} } @inproceedings{BaumertBaierBrusch, author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael}, title = {Identifying and Evaluating Characteristics that are Difficult to Quantify Using the Repertory Grid Technique}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Modelling antecedents and consequences of cooperative learning in business planning courses}, language = {en} } @inproceedings{GiurcaSchmittBaier, author = {Giurca, Adrian and Schmitt, Ingo and Baier, Daniel}, title = {Performing Conjoint Analysis within a Logic-based Framework}, series = {2011 Federated Conference on Computer Science and Information Systems (FedCSIS 2011), Szczecin, Poland, 18 - 21 September 2011}, booktitle = {2011 Federated Conference on Computer Science and Information Systems (FedCSIS 2011), Szczecin, Poland, 18 - 21 September 2011}, publisher = {IEEE}, address = {Piscataway, NJ}, isbn = {978-1-457-70041-5}, pages = {261 -- 268}, language = {en} } @techreport{BaierReseHippetal., author = {Baier, Daniel and Rese, Alexandra and Hipp, Christiane and Lange, Astrid and Steuer, Juliane and Weinecke, Gabriele and Specht, Dieter and Braunisch, Dirk and Schulz, Thomas}, title = {Entwicklung einer Gr{\"u}ndungs- und Teamkompetenzwerkstatt f{\"u}r fachheterogene Studien- und Gr{\"u}ndungsteams (EXIST-GTW)}, language = {de} } @inproceedings{JiBaier, author = {Ji, Hui and Baier, Daniel}, title = {Differences in Students' Appreciation of Multimedia Supported Teaching and Learning - Using German and Chinese Students as an Example}, series = {Crossing Borders - Diversity in Higher Education (Migration, Integration and Lifelong Learning), papers from the 17th Annual Conference of the European Access Network, Berlin, 30th June - 2nd July 2008}, booktitle = {Crossing Borders - Diversity in Higher Education (Migration, Integration and Lifelong Learning), papers from the 17th Annual Conference of the European Access Network, Berlin, 30th June - 2nd July 2008}, editor = {Cooper, Michael}, publisher = {European Access Network, University of Westminster}, address = {London}, pages = {33 -- 47}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Networks of Promotors as Success Factor for Radical Innovation: Theoretical Considerations and Empirical Findings}, language = {en} } @inproceedings{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead Users and Non-Lead Users: Do Their Preference Really Differ in Product Design?}, language = {en} } @misc{BaumertLiu, author = {Baumert, Katrin and Liu, Ming}, title = {Zeitreihenanalyse}, series = {Zeitschrift f{\"u}r amtliche Statistik Berlin Brandenburg}, volume = {3}, journal = {Zeitschrift f{\"u}r amtliche Statistik Berlin Brandenburg}, number = {4}, issn = {1864-5356}, pages = {22 -- 25}, language = {de} } @misc{Saenn, author = {S{\"a}nn, Alexander}, title = {Klasse statt Masse}, language = {de} } @incollection{JiBaier, author = {Ji, Hui and Baier, Daniel}, title = {Differences Between German and Chinese Students in Their Enthusiasm for Innovative Learning Offerings: an Empirical Study}, language = {en} } @phdthesis{AbuAssab, author = {Abu-Assab, Samah}, title = {Integration of Preference Analysis Methods into QFD for Elderly People}, address = {Cottbus}, language = {en} } @phdthesis{Esber, author = {Esber, Said}, title = {Realoptionen bei der Bewertung von neuen Produkten - Eine theoretische und empirische Untersuchung der Anwendung von Realoptionen als Bewertungsmethode und unterst{\"u}tzendes Managementinstrument}, address = {Cottbus}, pages = {XI, 296}, language = {de} } @phdthesis{Napierala, author = {Napierala, Iwona}, title = {Einkaufsst{\"a}ttenwahl deutscher und polnischer Konsumenten - eine empirische Analyse des Kaufverhaltens im Lebensmitteleinzelhandel des deutsch-polnischen Grenzraumes}, address = {Cottbus}, pages = {XXI, 272}, language = {de} } @phdthesis{Brusch, author = {Brusch, Michael}, title = {Kundenorientierung in der Produkt- und Dienstleistungsgestaltung}, address = {Cottbus}, pages = {XVI, 238 Bl.}, language = {de} } @phdthesis{Ji, author = {Ji, Hui}, title = {The Impact of Culture on Preferences for E-learning Systems in Higher Education: A Comparison between China and Germany}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-5832-8}, pages = {176}, language = {en} } @techreport{AbuAssabBaier, author = {Abu-Assab, Samah and Baier, Daniel}, title = {A Usability Study for the Intelligent House "L{\"o}bensweg" in Cottbus}, language = {en} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Gr{\"u}ndungsalternativen im Web 2.0-Zeitalter - die Musikindustrie und ihre M{\"o}glichkeiten}, language = {de} } @phdthesis{Kaiser, author = {Kaiser, Matthias J.}, title = {Perspektiven f{\"u}r eLearning an Hochschulen : eine szenarioanalytische Betrachtung}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-5758-1}, pages = {XXI, 271}, language = {de} } @phdthesis{Sand, author = {Sand, Nicolai}, title = {Innovation Communities - Determinanten und Erfolgswirkungen}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-5882-3}, pages = {XVII, 253}, language = {de} } @phdthesis{Stueber, author = {St{\"u}ber, Eva}, title = {Personalisierung im Internethandel - Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {978-3-8349-2842-9}, pages = {XXI, 268}, language = {de} } @inproceedings{KutschkeReseBaier, author = {Kutschke, Anke and Rese, Alexandra and Baier, Daniel}, title = {Kristallisationspunkte in Clustern: Universit{\"a}ten als Ausgangspunkt von Netzwerken im Bereich innovativer Energietechnologien}, language = {de} } @misc{SandStueberBrusch, author = {Sand, Nicolai and St{\"u}ber, Eva and Brusch, Michael}, title = {Wirkungsmessung der Online-Kommunikation - Eye-Tracking als methodische Unterst{\"u}tzung am Beispiel der Glaubw{\"u}rdigkeitsmessung von Online-Werbung}, language = {de} } @misc{BruschStueber, author = {Brusch, Michael and St{\"u}ber, Eva}, title = {Usefulness of a Priori Information About Customers for Market Research: An Analysis for Personalisation Aspects in Retailing}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Developing and Implementing a Start-Up and Team Skills Laboratory for Functionally Heterogeneous Teams at the Brandenburg University of Technology Cottbus}, language = {en} } @incollection{FrostBaier, author = {Frost, Sarah and Baier, Daniel}, title = {Comparing Earth Mover's Distance and its Approximations for Clustering Images}, series = {Algorithms from and for Nature and Life}, booktitle = {Algorithms from and for Nature and Life}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer International Publishing}, address = {Cham [u.a.]}, isbn = {978-3-319-00035-0}, pages = {69 -- 77}, abstract = {There are many different approaches to measure dissimilarities between images on the basis of color histograms. Some of them operate fast but generate results in contradiction to human perception. Others yield better results, especially the Earth Mover's Distance (EMD) (Rubner et al., Int J Comput Vis, 40(2):99-121, 2000), but its computational complexity prevents its usage in large databases (Ling et al., IEEE Trans Pattern Anal Mach Intell, 29(5):840-853, 2007). This paper presents a new intuitive intelligible approximation of EMD. The empirical study tries to answer the question whether the good results of EMD justify its long computation time. We tested several distances with images that were changed by normally-distributed failures and evaluate their results by means of the adjusted Rand index (Hubert et al., J Classif, 2:193-218, 1985).}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Networks of Promotors as Success Factor for Radical Innovations: Theoretical Considerations and Empirical Findings}, series = {Innovation Communities : Teamworking of Key Persons - A Success Factor for Radical Innovation}, booktitle = {Innovation Communities : Teamworking of Key Persons - A Success Factor for Radical Innovation}, editor = {Fichter, Klaus and Beucker, Severin}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-22127-9}, pages = {17 -- 56}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {What Methods and Instruments Do Innovation Networks Use? Findings From a Survey}, series = {Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation}, booktitle = {Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation}, editor = {Fichter, Klaus and Beucker, Severin}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-22127-9}, pages = {270 -- 276}, language = {en} } @inproceedings{BaumertBaierBruschetal., author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael and Tursch, Philipp}, title = {Ermittlung wahrgenommener Produktpositionierungen mittels Repertory-Grid-Technik - Vorgehensweise und Anwendung am Beispiel Smartphones}, series = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, booktitle = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, editor = {Woll, Ralf and Uhlemann, Matthias}, edition = {1. Auflage}, publisher = {Shaker Verlag}, address = {Aachen}, isbn = {978-3-8440-0799-2}, pages = {145 -- 161}, language = {de} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {How different must members of innovation networks be in order to be innovative?}, series = {16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012}, booktitle = {16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012}, publisher = {F{\"o}rderkreis Gr{\"u}ndungs-Forschung e.V.}, language = {en} } @incollection{BaumertBruschBaier, author = {Baumert, Katrin and Brusch, Michael and Baier, Daniel}, title = {Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik}, series = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, booktitle = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, editor = {Mieke, Christian and Braunisch, Dirk}, publisher = {Logos Verlag}, address = {Berlin}, isbn = {978-3-8325-3177-5}, pages = {1 -- 16}, language = {de} } @techreport{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Empirische Untersuchung von Innovation Communities (EmpirIC)}, pages = {12}, language = {de} } @misc{BaierDanielFrostetal., author = {Baier, Daniel and Daniel, Ines and Frost, Sarah and Naundorf, Robert}, title = {Image Data Analysis and Classification in Marketing}, series = {Advances in Data Analysis and Classification}, volume = {6}, journal = {Advances in Data Analysis and Classification}, number = {4}, issn = {1862-5347}, pages = {253 -- 276}, language = {en} } @incollection{DanielSaennEimecke, author = {Daniel, Ines and S{\"a}nn, Alexander and Eimecke, J{\"o}rgen}, title = {eBusiness an der BTU Cottbus: Eine neue Perspektive}, series = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, booktitle = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0198-0}, pages = {199 -- 204}, language = {de} } @incollection{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Image Clustering Algorithms and the Usage of Images for Marketing Purposes}, series = {Data Analysis Methods and its Applications}, booktitle = {Data Analysis Methods and its Applications}, editor = {Pociecha, J{\´o}zef and Decker, Reinhold}, publisher = {Beck}, address = {Warschau}, isbn = {978-83-255-3458-5}, pages = {171 -- 182}, language = {en} } @inproceedings{BaierDaniel, author = {Baier, Daniel and Daniel, Ines}, title = {Image Clustering for Marketing Purposes}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {487 -- 494}, language = {en} } @inproceedings{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis}, series = {The R\&D Management Conference 2012 May 23-25, 2012, Grenoble - France, Creating \& Capturing Value through R\&D Management and Innovation, book of abstracts}, booktitle = {The R\&D Management Conference 2012 May 23-25, 2012, Grenoble - France, Creating \& Capturing Value through R\&D Management and Innovation, book of abstracts}, publisher = {Agence Prisme, Pierre Jayet}, address = {Grenoble}, isbn = {978-0-9559367-4-6}, pages = {S. 44}, language = {en} } @incollection{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead User Identification Based in Conjoint Analysis Based Product Design}, series = {Challenges at the Interface of Data Analysis, Computer Science, and Optimization}, booktitle = {Challenges at the Interface of Data Analysis, Computer Science, and Optimization}, editor = {Gaul, Wolfgang and Geyer-Schulz, Andreas and Schmidt-Thieme, Lars and Kunze, Jonas}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-642-24465-0}, pages = {521 -- 528}, language = {en} } @phdthesis{Selka, author = {Selka, Sebastian}, title = {Validit{\"a}t computergest{\"u}tzter Verfahren der Pr{\"a}ferenzmessung : eine meta-analytische Untersuchung und Vorstellung neuer conjointanalytischer L{\"o}sungsans{\"a}tze}, publisher = {Dr. Kovac}, address = {Hamburg}, isbn = {978-3-8300-7026-9}, pages = {170}, language = {de} } @misc{OPUS4-8507, title = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus: Ehrenkollquien f{\"u}r Prof. Dr. habil. Prof. e.h. Dieter Sch{\"o}nknecht und Prof. Dr. Dr. Rainer Schwarz}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0198-0}, pages = {XIV, 342}, language = {de} } @incollection{BaierMisslerBehr, author = {Baier, Daniel and Mißler-Behr, Magdalena}, title = {Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken: Das Institut f{\"u}r Wirtschaftswissenschaften an der BTU Cottbus seit 2000}, series = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, booktitle = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0198-0}, pages = {75 -- 92}, language = {de} } @incollection{Baier, author = {Baier, Daniel}, title = {Marktorientierte Gestaltung von Produkten und Dienstleistungen: Marketing und Innovationsmanagement an der BTU Cottbus seit 2000}, series = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, booktitle = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {3-8441-0198-5}, pages = {95 -- 106}, language = {de} } @misc{StueberSchreiberBaier, author = {St{\"u}ber, Eva and Schreiber, Stefanie and Baier, Daniel}, title = {Die Bedeutung der Personalisierung im Internethandel - Eine SERVQUAL-basierte Wirkungsmessung am Beispiel einer Internetapotheke}, series = {Marketing ZFP - Journal of Research and Management}, volume = {34}, journal = {Marketing ZFP - Journal of Research and Management}, number = {3}, issn = {0344-1369}, doi = {10.15358/0344-1369-2012-3-165}, pages = {165 -- 178}, language = {de} } @misc{OPUS4-8518, title = {Special Issue on Data Analysis and Classification in Marketing}, series = {Advances in Data Analysis and Classification}, volume = {6}, journal = {Advances in Data Analysis and Classification}, number = {4}, editor = {Baier, Daniel and Decker, Reinhold}, issn = {1862-5347}, pages = {249 -- 251}, language = {en} } @inproceedings{SelkaBaierBrusch, author = {Selka, Sebastian and Baier, Daniel and Brusch, Michael}, title = {Improving the Validity of Conjoint Analysis by Additional Data Collection and Analysis Steps}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {529 -- 536}, language = {en} } @misc{ReseGemuendenBaier, author = {Rese, Alexandra and Gem{\"u}nden, Hans-Georg and Baier, Daniel}, title = {"Too many Cooks Spoil the Broth": Key Persons and Their Roles in Inter-Organizational Innovations}, series = {Creativity and Innovation Management}, volume = {22}, journal = {Creativity and Innovation Management}, number = {4}, doi = {10.1111/caim.12034}, pages = {390 -- 407}, abstract = {Key persons can play an important role in the development and diffusion of new products, processes or technologies. Their functions, contributions and interactions within companies have been subject to numerous investigations. From a theoretical point of view, promotor theory focuses on several specialists to overcome different barriers to innovation, while champion theory concentrates on generalists playing multiple roles. Empirical results point to generalists being better suited for highly innovative projects, but on the other hand different roles should preferably be played by different key persons. A central gap in the literature is that this issue has not been investigated sufficiently so far in an inter-organizational context. The questions are: Is role accumulation beneficial for innovation project performance with respect to the key persons? Is role accumulation even more advantageous with increasing degrees of innovativeness? A sample of 107 innovation projects where small and medium-sized enterprises take part is used as a unit of analysis. The network manager served as the respondent. A measurement approach based on an extended Rasch scale was introduced for this purpose. The results show that indeed 'too many cooks spoil the broth': Instead of many single-role players in each organization, we need a few multiple role players in an inter-organizational context.}, language = {en} } @inproceedings{ReseKutschkeBaier, author = {Rese, Alexandra and Kutschke, Anke and Baier, Daniel}, title = {Analyzing the Relative Influence of Available Supply Factors on the Successful Development of New Energy Technologies}, series = {Proceedings of the 20th International Product Development Management Conference}, booktitle = {Proceedings of the 20th International Product Development Management Conference}, publisher = {EIASM}, address = {Brussels}, abstract = {Die Paper werden begutachtet: The goal of the review process is to select a number of papers that will stimulate discussion and the development of new knowledge, with preference given to empirical research. Some of the papers will inevitably be more fully developed than others; however, it is hoped that each author will gain insights during the conference that will strengthen their research and introduce them to other scholars who share their interests. The review process examines over 300 submissions each year. Authors submit an extended abstract of about 500 words in length. This abstract should identify the central research question, introduce the most important references and describe the methodology, empirical base, analysis, and results. Each abstract is evaluated by two or three members of the scientific committee. All are senior professors who are well positioned internationally in the field. Each abstract is evaluated using the following points.}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Kommunikation und Austausch zwischen Akteuren in unternehmens{\"u}bergreifenden Innovationsprojekten von KMUs und Forschungseinrichtungen als Erfolgsvariable}, series = {Kommunikation kleiner und mittlerer Unternehmen}, booktitle = {Kommunikation kleiner und mittlerer Unternehmen}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0251-2}, pages = {185 -- 200}, language = {de} } @inproceedings{SaennBaierRese, author = {S{\"a}nn, Alexander and Baier, Daniel and Rese, Alexandra}, title = {The Presumer Effect: Implementing the Customer's Voice to radical new product developement for High-Tech SME}, series = {Proceedings of the 20th International Product Development Management Conference, Paris, 2013}, booktitle = {Proceedings of the 20th International Product Development Management Conference, Paris, 2013}, publisher = {EISAM}, address = {Paris}, pages = {227 -- 228}, language = {en} } @inproceedings{SaennNi, author = {S{\"a}nn, Alexander and Ni, Ming}, title = {Complex Product Development: Using a Combined VoC Lead User Approach for SMEs Requirements}, series = {Proceedings of the 15th General Online Research Conference, Mannheim, 2013}, booktitle = {Proceedings of the 15th General Online Research Conference, Mannheim, 2013}, publisher = {DGOF}, address = {H{\"u}rth}, isbn = {978-3-9815106-1-4}, language = {en} } @phdthesis{Frost, author = {Frost, Sarah}, title = {Distanzmaße in der Bild{\"a}hnlichkeitsanalyse - Neue Verfahren und deren Anwendung im Marketing}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-7781-7}, pages = {XX, 253}, language = {de} } @misc{ReseSaennHomfeldt, author = {Rese, Alexandra and S{\"a}nn, Alexander and Homfeldt, Felix}, title = {Customer Integration and Voice-of-Customer Methods in the German Automotive Industry}, series = {Journal of Automotive Technology and Management (IJATM)}, volume = {15}, journal = {Journal of Automotive Technology and Management (IJATM)}, number = {1}, issn = {1470-9511}, pages = {1 -- 19}, abstract = {Open innovation and the integration of external sources have become increasingly important for the automotive industry. Users and customers possessing needs and problems are major sources for innovative ideas. The idea generation can be supported by the use of specific methods and instruments. This study investigates internal and external sources of innovative ideas and the use of voice-of-customer (VoC) methods in the German automotive industry. A special focus is on the lead user method which involves users who are ahead of the market making them attractive sources for innovative ideas. The findings show that easy to use VoC methods are mostly used to gather customer wants and needs. Nevertheless, more complex methods such as the lead user method proved advantageous with regard to the quality and quantity of innovative ideas. Because negative aspects became less important with increasing usage frequency, their usage should be encouraged.}, language = {en} } @misc{SaennKrimmling, author = {S{\"a}nn, Alexander and Krimmling, Jana}, title = {Neue Wege f{\"u}r die IT-Sicherheit}, series = {Zeitschrift f{\"u}r Automation und Security : a + s}, volume = {3}, journal = {Zeitschrift f{\"u}r Automation und Security : a + s}, number = {1}, issn = {2193-8555}, pages = {27 -- 29}, language = {de} } @misc{BaierSaenn, author = {Baier, Daniel and S{\"a}nn, Alexander}, title = {Lead User bei der Entwicklung neuer Produkte}, series = {Das Wirtschaftsstudium : wisu}, volume = {42}, journal = {Das Wirtschaftsstudium : wisu}, number = {6}, issn = {0340-3084}, pages = {799 -- 805}, language = {de} } @misc{SaennKeilRogmansetal., author = {S{\"a}nn, Alexander and Keil, Michael and Rogmans, Wim and Krebs, Irene}, title = {Die prim{\"a}re Verletzungspr{\"a}vention beim Umgang mit Produkten: ein Paradigmenwechsel}, series = {Das Krankenhaus}, volume = {56}, journal = {Das Krankenhaus}, number = {2}, pages = {144 -- 148}, abstract = {Krankenh{\"a}user sind Ansprechpartner zur Behandlung und Pr{\"a}vention von Verletzungen. Um Verletzungen und deren Ursachen zu erfassen, sind Informationssysteme notwendig. Diese besitzen noch keinen ausreichenden Standard, was den kooperativen Aufbau einer Verletzungs- und Unfalldatenbank verhindert. Mit dem EU-Pilotprojekt „Joint Action on Monitoring Injuries in Europe" (JAMIE) ist der Weg zu einer l{\"a}nder{\"u}bergreifenden Datenbank nachhaltiger Unfallpr{\"a}vention aufgezeigt. Krankenh{\"a}user, deren Stakeholder und Patienten profitieren vom gemeinsamen Austausch {\"u}ber Unfallursachen, Auswirkungen und abgeleiteter Handlungsempfehlungen f{\"u}r Produzenten von unfallrelevanten Produkten. Dies steigert die Qualit{\"a}t der Behandlung und dient dem erfolgreichen Bestehen im Krankenhauswettbewerb. Dieser Beitrag erl{\"a}utert das JAMIE-Konzept und gibt Handlungsempfehlungen zur Verbreitung des JAMIE-Gedankens in Krankenh{\"a}usern.}, language = {de} } @incollection{RumstadtBaier, author = {Rumstadt, Susanne and Baier, Daniel}, title = {Image Feature Selection for Market Segmentation: A Comparison of Alternative Approaches}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-01595-8}, url = {http://nbn-resolving.de/http://www.springer.com/statistics/computational+statistics/book/978-3-319-01594-1}, pages = {217 -- 225}, language = {en} } @incollection{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Modelling Spatial Effects in Regression Analysis - Approaches and Applications}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {9 -- 22}, language = {en} } @incollection{PolasekBaier, author = {Polasek, Wolfgang and Baier, Daniel}, title = {Demometric Forecasting with Principal Components of the Population Structure}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {23 -- 31}, language = {en} } @misc{LoefflerBaier, author = {L{\"o}ffler, Stephanie and Baier, Daniel}, title = {Using critical incidents to validate the direct measurement of attribute importance and performance when analyzing services}, series = {Journal of Service Science and Management}, volume = {6}, journal = {Journal of Service Science and Management}, number = {5a}, issn = {1940-9893}, pages = {1 -- 11}, abstract = {Since its introduction into the marketing literature by Martilla and James, the Importance-Performance Analysis has proven multiple times to be a cost-effective technique for measuring attribute importance and performance of services for the customer. Additionally, it gives managers valuable hints in order to improve their products and services. However, despite a long list of successful applications overtime one critical aspect remains—the validation of the importance values by direct measurement. Besides the limitations and critics that accompanied with stated importance techniques, a lot of research results show that it is better to use direct methods in place of indirect measures. Some researchers suggest measuring the customers' priority structure to compensate the critical points within the direct questioning. This study shows how the critical incident technique can be helpful for the validation of such results.}, language = {en} } @phdthesis{Daniel, author = {Daniel, Ines}, title = {Lebensstilsegmentierung aufgrund einer inhaltsbasierten Auswertung digitaler Bilder}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-04189-2}, pages = {244}, abstract = {Die Marktsegmentierung ist eines der meist diskutierten Themen im Marketing. Eine kaum genutzte Datengrundlage stellt dabei die inhaltsbasierte Auswertung digitaler Bilder dar. Digitale Bilder nehmen in der heutigen Gesellschaft einen immer gr{\"o}ßeren Stellenwert ein und werden zunehmend {\"o}ffentlich verbreitet. F{\"u}r die Marktforschung entstehen somit zahlreiche neue Daten, welche neue Erkenntnisse liefern k{\"o}nnen. Vor diesem Hintergrund verfolgt Ines Daniel die Frage, ob Fotografien die Aktivit{\"a}ten, Meinungen und Interessen ihrer Besitzer reflektieren. Zudem pr{\"u}ft sie, ob und wie probandenseitig bereit gestellte Fotografien die Datenerhebung und -auswertung erweitern k{\"o}nnen. Das entwickelte Konzept zur Fotografie gest{\"u}tzten Lebensstilsegmentierung wurde mittels zweier empirischer Untersuchungen validiert.}, language = {de} } @misc{ReseSchreiberBaier, author = {Rese, Alexandra and Schreiber, Stefanie and Baier, Daniel}, title = {Technology Acceptance Modeling of Augmented Reality at the Point of Sale: Can Surveys be Replaced by an Analysis of Online Reviews?}, series = {Journal of Retailing and Consumer Services}, volume = {21}, journal = {Journal of Retailing and Consumer Services}, number = {5}, doi = {10.1016/j.jretconser.2014.02.011}, pages = {869 -- 876}, abstract = {Online reviews by users have become an increasingly important source of information. This is true not only for new users of goods or services, but also for their producers. They extend the insight into the acceptance of new goods and services, e.g. at the point of sale, from a mere sales and usage quantity oriented point of view to a cause and effect oriented one. Since online reviews by consumers of many goods and services are nowadays widespread and easily available on the internet, the question arises whether their analysis can replace the more traditional approaches to measure technology acceptance, e.g., using questionnaires with TAM (Technology Acceptance Model) items. This paper tries to answer this question using IKEA's mobile catalogue app as an example. For comparisons reasons, data on the acceptance of the current version of this catalogue is collected in four different ways, (1) as answers to batteries of TAM items, (2) as assignments to pre-defined adjective pairs, (3) as textual likes and dislikes of users (simulating online reviews), and (4) as publicly available (real) reviews by users. The source for (1)-(3) is a survey with a sample of respondents, the source for (4) an online forum. The data is analyzed using partial least squares (PLS) for TAM modelling and text mining for pre-processing the textual data. The results are promising: it seems that data collection via surveys can be replaced - with some reservations - by the analysis of publicly available (real) online reviews.}, language = {en} } @misc{SelkaBaier, author = {Selka, Sebastian and Baier, Daniel}, title = {Kommerzielle Anwendung auswahlbasierter Verfahren der Conjointanalyse: Eine empirische Untersuchung zur Validit{\"a}tsentwicklung}, series = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, volume = {36}, journal = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, number = {1}, issn = {0344-1369}, pages = {54 -- 64}, language = {de} } @incollection{SchmittBaier, author = {Schmitt, Ingo and Baier, Daniel}, title = {Logic Based Conjoint Analysis Using the Commuting Quantum Query Language}, series = {Algorithms from and for Nature and Life: Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life: Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-00035-0}, pages = {481 -- 490}, language = {en} } @incollection{VoeklerKrauscheBaier, author = {V{\"o}kler, Sascha and Krausche, Daniel and Baier, Daniel}, title = {Product Design Optimization Using Ant Colony And Bee Algorithms: A Comparison}, series = {Algorithms from and for Nature and Life: Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life: Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-00035-0}, pages = {491 -- 498}, language = {en} } @incollection{Baier, author = {Baier, Daniel}, title = {Bayesian Methods for Conjoint Analysis-Based Prediction: Do We Still Need Latent Classes?}, series = {German-Japanese Interchange of Data Analysis Results}, booktitle = {German-Japanese Interchange of Data Analysis Results}, editor = {Gaul, Wolfgang and Geyer-Schulz, Andreas and Baba, Yasumasa and Okada, Akinori}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01263-6}, pages = {103 -- 113}, language = {en} } @misc{SelkaBartels, author = {Selka, Sebastian and Bartels, Karsten}, title = {IT-Sicherheits- und Rechtsaspekte bei Software-as-a-Service im Kontext der Marktforschung}, series = {Planung \& Analyse}, journal = {Planung \& Analyse}, number = {5}, issn = {0724-9632}, pages = {S. 42}, language = {de} } @incollection{VoeklerBaier, author = {V{\"o}kler, Sascha and Baier, Daniel}, title = {Solving Product Line Design Optimization Problems Using Stochastic Programming}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01595-8}, pages = {235 -- 243}, language = {en} } @incollection{SelkaBaierKurz, author = {Selka, Sebastian and Baier, Daniel and Kurz, Peter}, title = {The Validity of Conjoint Analysis: An Investigation of Commercial Studies Over Time}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01595-8}, pages = {227 -- 234}, language = {en} } @misc{OPUS4-12020, title = {Entrepreneurship Education}, editor = {Rese, Alexandra and Baier, Daniel and Mißler-Behr, Magdalena and Kaiser, Matthias J.}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-89936-985-4}, pages = {IX, 178}, language = {de} } @incollection{KutschkeReseBaier, author = {Kutschke, Anke and Rese, Alexandra and Baier, Daniel}, title = {Kristallisationspunkte in Clustern: Universit{\"a}ten als Ausgangspunkte von Netzwerken im Bereich innovativer Energietechnologien}, series = {Wertsch{\"o}pfungskompetenz und Unternehmertum}, booktitle = {Wertsch{\"o}pfungskompetenz und Unternehmertum}, editor = {Pechlaner, Harald and Doepfer, Benedict}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-00922-9}, pages = {145 -- 163}, language = {de} } @misc{OPUS4-12023, title = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, editor = {Baier, Daniel and Brusch, Michael}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-00753-8}, pages = {311}, language = {de} } @misc{SaennKrimmlingBaieretal., author = {S{\"a}nn, Alexander and Krimmling, Jana and Baier, Daniel and Ni, Ming}, title = {Lead User Intelligence for Complex Product Development - the Case of Industrial IT-Security Solutions}, series = {International Journal of Technology Intelligence and Planning}, volume = {9}, journal = {International Journal of Technology Intelligence and Planning}, number = {3}, issn = {1740-2840}, pages = {232 -- 249}, abstract = {Nowadays, the lead user method is a state of the art method used to generate breakthrough innovations for the new product development. Since the lead user method was successfully applied in generating simple products for business-to-business environments, the contribution of lead users in a complex product environment is highly controversial. This research adopts this to generate future complex IT-security solutions for business-to-business environments in the energy sector. The combined approach of lead user intelligence and voice of the customer techniques is expected to lower the risk of an unreliable product development and to fasten the lead user method. The empirical findings show an appropriate lead user method fitting small- and medium-sized enterprises (SMEs) restricted resources and requirements of effective research and development processes in a high-technology environment. It further enables SMEs to specify and parameterise future products according to reliable and user verified data within development processes.}, language = {en} } @inproceedings{GoecksFellbaum, author = {G{\"o}cks, Marc-Steffen and Fellbaum, Klaus}, title = {e-Learning in der Hochschule - Entwicklungst{\"a}tigkeiten und Besonderheiten im el-IT- Projekt}, series = {E-Learning, Tagungsband, Workshop: NMB-Projekte in den Ingenieurwissenschaften, Dessau, 25. und 26.6.2003 an der Hochschule Anhalt in Dessau}, booktitle = {E-Learning, Tagungsband, Workshop: NMB-Projekte in den Ingenieurwissenschaften, Dessau, 25. und 26.6.2003 an der Hochschule Anhalt in Dessau}, publisher = {Hochschule Anhalt}, address = {Dessau}, language = {de} } @misc{LoefflerBaier, author = {L{\"o}ffler, Stephanie and Baier, Daniel}, title = {Bayesian Conjoint Analysis in Water Park Pricing: A New Approach Taking Varying Part Worths for Attribute Levels into Account}, series = {Journal of Service Science and Management}, volume = {8}, journal = {Journal of Service Science and Management}, number = {1}, issn = {1940-9893}, pages = {46 -- 56}, abstract = {Nowadays, the application of conjoint analysis for measuring customers' preferences for goods and services is wide-spread in marketing. A sample of customers is confronted with fictive offers and asked for evaluations. From these responses part worths for attribute levels of the offers are estimated and used to develop an optimal design and pricing for an offer. However, especially in tourism, it can be observed that attribute importance not only differs between customers but also varies over a single customer's usage situations and her/his mood. In this paper, we propose a measurement approach that respects this variation. Part worths are stochastically modeled and estimated using Bayesian procedures. The approach is applied to design and price a water park.}, language = {en} } @inproceedings{DanielBruschGrosseetal., author = {Daniel, Ines and Brusch, Michael and Große, Kerstin and Kozlowski, Therese}, title = {Employer Branding as Important Issue in Attracting New Academic Employees - An Assessment from a Student's Point of View}, series = {Proceedings of the 18th QMOD Conference on Quality and Service Sciences, Seoul (Korea) 2015}, booktitle = {Proceedings of the 18th QMOD Conference on Quality and Service Sciences, Seoul (Korea) 2015}, publisher = {University Library Press}, address = {Lund}, isbn = {978-91-7623-086-2}, language = {en} } @inproceedings{ReseBaeslerBaier, author = {Rese, Alexandra and B{\"a}sler, Maurice and Baier, Daniel}, title = {Evaluating the effects of method-based tools on team decision making and team performance}, series = {Conference Proceedings, 15th International Product Development Management Conference, Hamburg, Germany, June 30 - July 1, 2008}, booktitle = {Conference Proceedings, 15th International Product Development Management Conference, Hamburg, Germany, June 30 - July 1, 2008}, publisher = {European Inst. for Advanced Studies in Management}, address = {Brussels}, language = {en} } @phdthesis{Kutschke, author = {Kutschke, Anke}, title = {Erfolgsfaktoren innovativer Energietechnologien - Eine produkt-, kooperations- und standortbezogene Betrachtung}, publisher = {Kovač}, address = {Hamburg}, isbn = {978-3-8300-8168-5}, pages = {304}, abstract = {Die Verk{\"u}rzung von Entwicklungszeiten und Produktlebenszyklen sind das Resultat eines steigenden Wettbewerbs infolge eines technologischen und wirtschaftlichen Aufschwungs. Der daraus resultierende, erh{\"o}hte Energie­bedarf sowie politisch geschaffene Anspr{\"u}che an den technologischen Wandel erfordern die Initiierung und Durchsetzung innovativer Energie­technologien. Im Gegensatz zu herk{\"o}mmlichen Produktinnovationen handelt es sich hierbei um komplexe Technologien, deren Realisierung h{\"o}here Investitionen sowie unternehmens­{\"u}bergreifende Kooperationen mit Akteuren aus Wirtschaft, Wissenschaft sowie Politik bedarf. Innovatoren in Deutschland erfahren des Weiteren Unterst{\"u}tzung durch die Clusterpolitik auf Bundesebene sowie durch ein f{\"o}derales Anreizsystem auf kommunaler Ebene. Damit erfordert die Umsetzung erfolgreicher Innovationsvorhaben die Zusammenarbeit lokal vorhandener Akteure. Um den Einfluss des Innovationsstandortes auf den Erfolg innovativer Energietechnologien zu untersuchen, greift die Autorin auf das Diamanten­modell von Porter zur{\"u}ck. Die darin enthaltenen Faktoren unterscheiden sich dabei u. a. in Faktorbedingungen, Nachfrage­bedingungen, Wettbewerb, unterst{\"u}tzende Branchen und den Staat. Da die Wirkung dieser sogenannten Triebkr{\"a}fte keiner empirischen Untersuchung im Sinne der Erfolgs­faktorenforschung unterzogen wurde, besch{\"a}ftigt sich die Studie mit deren Einfluss auf den Erfolg innovativer Energietechnologien. Dar{\"u}ber hinaus liefert das Buch wertvolle Erkenntnisse bez{\"u}glich der „klassischen" produkt- und kooperations­bezogenen Erfolgsfaktoren. Anhand einer quantitativen Befragung deutscher Innovationskooperationen in Erg{\"a}nzung einer Falluntersuchung sowie einer externen Evaluierung konnte beispielsweise festgestellt werden, dass die Effektivit{\"a}t einer innovativen Energie­technologie u. a. vom Vorhandensein qualifizierter Arbeitskr{\"a}fte, einem Produktvorteil und vom Vertrauen abh{\"a}ngt. Des Weiteren scheinen regional unterst{\"u}tzende Maßnahmen vor allem in der Markt- und Diffusionsphase besonders wichtig. Somit liefert das Werk einen wertvollen Beitrag zum besseren Verst{\"a}ndnis von Erfolg und Misserfolg innovativer Energietechnologien sowie interessante Hinweise f{\"u}r F{\"o}rdermittelgeber.}, language = {de} } @incollection{BaierReseSchreiber, author = {Baier, Daniel and Rese, Alexandra and Schreiber, Stefanie}, title = {Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale: The Case of IKEA}, series = {Successful Technological Integration for Competitive Advantage in Retail Settings}, booktitle = {Successful Technological Integration for Competitive Advantage in Retail Settings}, editor = {Pantano, Eleonora}, publisher = {IGI Global}, address = {Hershey, PA}, isbn = {978-1-4666-8297-9}, doi = {10.4018/978-1-4666-8297-9.ch008}, pages = {168 -- 189}, language = {en} } @incollection{KrauscheBaier, author = {Krausche, Daniel and Baier, Daniel}, title = {A Game Theoretic Product Design Approach Considering Stochastic Partworth Functions}, series = {Data Science, Learning by Latent Structures, and Knowledge Discovery. Studies in Classification, Data Analysis, and Knowledge Organization}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery. Studies in Classification, Data Analysis, and Knowledge Organization}, editor = {Lausen, Berthold and Krolak-Schwerdt, Sabine and B{\"o}hmer, Matthias}, publisher = {Springer}, address = {Berlin, Heidelberg}, isbn = {978-3-662-44982-0}, doi = {10.1007/978-3-662-44983-7}, pages = {261 -- 270}, language = {en} } @misc{HomfeldtReseBrenneretal., author = {Homfeldt, Felix and Rese, Alexandra and Brenner, Hanno and Baier, Daniel and Sch{\"a}fer, Fabio}, title = {Identification and Generation of Innovative Ideas in the Procurement of the Automotive Industry: The Case of AUDI AG}, series = {International Journal of Innovation Management}, volume = {21}, journal = {International Journal of Innovation Management}, number = {7}, issn = {1363-9196}, doi = {10.1142/S1363919617500530}, pages = {31}, language = {en} } @inproceedings{BaierPełkaRybickaetal., author = {Baier, Daniel and Pełka, Marcin and Rybicka, Aneta and Schreiber, Stefanie}, title = {TCA/HB Compared to CBC/HB for Predicting Choices Among Multi-Attributed Products}, series = {Selected Papers of the 3rd German-Polish Symposium on Data Analysis and Applications}, booktitle = {Selected Papers of the 3rd German-Polish Symposium on Data Analysis and Applications}, editor = {Geyer-Schulz, Andreas and Pociecha, J{\´o}zef}, publisher = {KIT Scientific Publishing}, address = {Karlsruhe}, isbn = {978-3-7315-0581-5}, doi = {10.5445/KSP/1000058747}, url = {http://nbn-resolving.de/urn:nbn:de:0072-587471}, pages = {77 -- 87}, language = {en} } @inproceedings{SchreiberBaier, author = {Schreiber, Stefanie and Baier, Daniel}, title = {Multivariate Landing Page Optimization Using Hierarchical Bayes Choice-Based Conjoint}, series = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, editor = {Lausen, Berthold and Krolak-Schwerdt, Sabine and B{\"o}hmer, Matthias}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-662-44982-0}, doi = {10.1007/978-3-662-44983-7_41}, pages = {465 -- 474}, language = {en} } @misc{ReseBaierGeyerSchulzetal., author = {Rese, Alexandra and Baier, Daniel and Geyer-Schulz, Andreas and Schreiber, Stefanie}, title = {How augmented reality apps are accepted by consumers: a comparative analysis using scales and opinions}, series = {Technological Forecasting and Social Change}, volume = {124}, journal = {Technological Forecasting and Social Change}, issn = {0040-1625}, doi = {10.1016/j.techfore.2016.10.010}, pages = {306 -- 319}, abstract = {Increasingly, retailers rely on interactive technologies to improve consumers' shopping experiences. On the one side, interactive kiosks and smart mirrors make use of dedicated devices and software to explain, configure, and recommend products. On the other side, computer programs - so-called apps - are installed on the consumer's own device for the same purpose. They can be used at home, or - if installed on a mobile device - in retail outlets or on the move. In all cases, augmented reality (AR) can support these purposes by placing virtual content (e.g. newfurniture) in a real environment (the consumer's home). The overall perception and acceptance toward such interactive technologies are discussed in this paper. Users' perceptions and experiences are measured by applying a modified technology acceptance model (TAM). Four experiments, two with marker-based and two with markerless AR apps are presented to support the generalization of the results, the measurement models and the measurement approach. The results are satisfactory with regard to the robustness of the TAM model. However, the relative importance of hedonic (enjoyment, pleasure, fun) and utilitarian (information) aspects varies for different kinds of AR apps and has to be considered for improvement to occur. From a measurement point of view the acquiescence bias has to be dealt with when developing scale items.}, language = {en} } @misc{KutschkeReseBaier, author = {Kutschke, Anke and Rese, Alexandra and Baier, Daniel}, title = {The Effects of Locational Factors on the Performance of Innovation Networks in the German Energy Sector}, series = {Sustainability}, volume = {8}, journal = {Sustainability}, number = {12}, issn = {2071-1050}, doi = {10.3390/su8121281}, pages = {1281}, abstract = {Locational factors, like the quantity and quality of skilled labour, demanding customers, competitors, supporting industries, and research institutions, are assumed to have an influence on the competitiveness of a region and the performance of the regional actors. However, few studies focus on this topic from an innovation network perspective in the energy sector. Our study tries to close this gap: a sample of 128 German innovation networks of companies and research institutes in the energy sector is used to analyse the effects of locational factors on the performance (effectiveness) of innovation projects. Based on the distinctions in Porter's Diamond Model, we find that two locational factors—the quality and quantity of the demand conditions and skilled labour—have positive effects. In contrast to the widespread assumption in the literature we could not find evidence for positive impacts on the quality and quantity of the competitive environment. In fact, the effect on performance was negative.}, language = {en} } @misc{ReseKutschkeBaier, author = {Rese, Alexandra and Kutschke, Anke and Baier, Daniel}, title = {Analyzing the relative influence of supply side, demand side and regulatory factors on the success of collaborative energy innovation projects}, series = {International Journal of Innovation Management}, volume = {20}, journal = {International Journal of Innovation Management}, number = {2}, issn = {1363-9196}, doi = {10.1142/S1363919616500298}, pages = {1650029}, abstract = {The analysis of the importance of supply side and demand side factors with regard to innovative behavior is quite old. In this paper, these two categories are used to distinguish and examine the relevance of several success factors for collaborative innovation projects on the firm level in the German energy sector. The literature emphasizes that solving environmental problems requires extensive technological change. On the other hand, due to higher prices the market push is weaker. Regulatory factors are therefore designed to stimulate environmental innovations. The relative influence of these three categories on project performance is investigated on the basis of a sample of 128 German collaborative energy innovation projects in the development phase using a scale-based approach and structural equation modeling at the firm level. The results confirm the importance of supply side factors followed by demand side factors. In contrast to literary assumptions, R\&D subsidies played no significant role.}, language = {en} } @misc{MafaelGottschalkKreis, author = {Mafael, Alexander and Gottschalk, Sabrina A. and Kreis, Henning}, title = {Examining Biased Assimilation of Brand-related Online Reviews}, series = {Journal of Interactive Marketing}, volume = {36}, journal = {Journal of Interactive Marketing}, issn = {1094-9968}, doi = {10.1016/j.intmar.2016.06.002}, pages = {91 -- 106}, language = {de} } @book{KussWildnerKreis, author = {Kuß, Alfred and Wildner, Raimund and Kreis, Henning}, title = {Marktforschung}, edition = {5. Auflage}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-01863-4}, pages = {297}, language = {de} } @incollection{KreisWiesner, author = {Kreis, Henning and Wiesner, David}, title = {Die Rolle von C2C Interaktion bei der Wertsch{\"o}pfung in Nutzungsprozessen}, series = {Kundenintegration und Leistungslehre}, booktitle = {Kundenintegration und Leistungslehre}, editor = {Fließ, Sabine and Haase, Michaela and Frank, Jacob and Ehret, Michael}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-07447-0}, issn = {978-3-658-07448-7}, doi = {10.1007/978-3-658-07448-7_6}, pages = {69 -- 85}, language = {de} } @incollection{KreisKuss, author = {Kreis, Henning and Kuß, Alfred}, title = {Theorien im Praxistest}, series = {Moderne Konzepte des organisationalen Marketing}, booktitle = {Moderne Konzepte des organisationalen Marketing}, editor = {Kliewe, Thorsten and Kesting, Tobias}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-04680-4}, doi = {10.1007/978-3-658-04680-4}, pages = {43 -- 57}, language = {de} } @misc{BruschLober, author = {Brusch, Ines and Lober, Virginia}, title = {B-to-B-Marketing im Zeitalter von Industrie 4.0}, series = {Marketing Review St. Gallen}, volume = {33}, journal = {Marketing Review St. Gallen}, number = {4}, issn = {1865-6544}, pages = {56 -- 62}, language = {de} }