@incollection{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data}, language = {en} } @incollection{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data}, language = {en} } @inproceedings{GaulBoeckenholtBaier, author = {Gaul, Wolfgang and B{\"o}ckenholt, Ingo and Baier, Daniel}, title = {PC-gest{\"u}tztes Marketing-Management}, language = {de} } @book{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterst{\"u}tzung}, edition = {2. Auflage}, publisher = {M{\"u}nchen}, address = {Oldenbourg}, isbn = {3-486-22877-3}, pages = {XVII, 386}, language = {de} } @inproceedings{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} } @article{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Ein computergest{\"u}tzter Einstieg ins Computer Aided Marketing}, language = {de} } @article{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Optimal Product Positioning Based on Paired Comparison Data}, language = {en} } @article{GaulBaierApergis, author = {Gaul, Wolfgang and Baier, Daniel and Apergis, Apostoulos}, title = {Testmarktsimulationsverfahren in Deutschland - Eine vergleichende Analyse}, language = {de} } @article{GaulWartenbergBaier, author = {Gaul, Wolfgang and Wartenberg, Frank and Baier, Daniel}, title = {Comparing Proposals for the Solution of Data Analysis Problems in a Knowledge-Based System}, language = {en} } @misc{GaulAustBaier, author = {Gaul, Wolfgang and Aust, Eberhard and Baier, Daniel}, title = {Gewinnorientierte Produktliniengestaltung unter Ber{\"u}cksichtigung des Kundennutzens}, series = {Zeitschrift f{\"u}r Betriebswirtschaft}, volume = {65}, journal = {Zeitschrift f{\"u}r Betriebswirtschaft}, number = {8}, issn = {0044-2372}, pages = {835 -- 855}, language = {de} }