@incollection{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data}, language = {en} } @inproceedings{GaulBoeckenholtBaier, author = {Gaul, Wolfgang and B{\"o}ckenholt, Ingo and Baier, Daniel}, title = {PC-gest{\"u}tztes Marketing-Management}, language = {de} } @book{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterst{\"u}tzung}, edition = {2. Auflage}, publisher = {M{\"u}nchen}, address = {Oldenbourg}, isbn = {3-486-22877-3}, pages = {XVII, 386}, language = {de} } @inproceedings{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} } @article{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Ein computergest{\"u}tzter Einstieg ins Computer Aided Marketing}, language = {de} } @article{GaulBaierApergis, author = {Gaul, Wolfgang and Baier, Daniel and Apergis, Apostoulos}, title = {Testmarktsimulationsverfahren in Deutschland - Eine vergleichende Analyse}, language = {de} } @incollection{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Simulations- und Optimierungsrechnungen auf Basis der Conjointanalyse}, series = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, booktitle = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, editor = {Baier, Daniel and Brusch, Michael}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-00753-8}, pages = {163 -- 182}, language = {de} } @misc{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Computerunterst{\"u}tzung als Management-Hilfe beim Neuprodukt-Einf{\"u}hrungsprozeß}, series = {Management \& Computer}, volume = {2}, journal = {Management \& Computer}, number = {2}, issn = {0943-4763}, pages = {85 -- 94}, language = {de} } @misc{GaulAustBaier, author = {Gaul, Wolfgang and Aust, Eberhard and Baier, Daniel}, title = {Gewinnorientierte Produktliniengestaltung unter Ber{\"u}cksichtigung des Kundennutzens}, series = {Zeitschrift f{\"u}r Betriebswirtschaft}, volume = {65}, journal = {Zeitschrift f{\"u}r Betriebswirtschaft}, number = {8}, issn = {0044-2372}, pages = {835 -- 855}, language = {de} } @incollection{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data}, language = {en} }