@incollection{BaierGoecks, author = {Baier, Daniel and G{\"o}cks, Marc-Steffen}, title = {eLearning-Module im Notebook University-Einsatz}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Evaluationen als Maßnahme zur Qualit{\"a}tssicherung bei der Entwicklung von eLearning-Modulen.}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Entwicklung von eLearning-Modulen aus den Bereichen "eCommerce" und "Multimediarecht"}, series = {eLearning in der Hochschule}, booktitle = {eLearning in der Hochschule}, editor = {Fellbaum, Klaus and G{\"o}cks, Marc-Steffen}, publisher = {Shaker}, address = {Aachen}, isbn = {3-8322-2531-5}, pages = {43 -- 52}, language = {de} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {System Dynamics Based Prediction of New Product Diffusion: An Evaluation}, series = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, booktitle = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, editor = {Haasis, Hans-Dietrich}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-32537-9}, pages = {625 -- 630}, language = {en} } @phdthesis{Goecks, author = {G{\"o}cks, Marc-Steffen}, title = {Betriebswirtschaftliche eLearning-Anwendungen in der universit{\"a}ren Ausbildung : Entwicklung, Implementierung, Evaluation und zuk{\"u}nftige Perspektiven von eLearning}, publisher = {Shaker}, address = {Aachen}, isbn = {978-3-8322-5655-5}, pages = {XII, 307}, language = {de} } @phdthesis{Knopf, author = {Knopf, Stefan A.}, title = {Wertorientierte Preisfindung f{\"u}r industrielle Softwarel{\"o}sungen am Beispiel der Energiewirtschaft}, publisher = {Brandenburgische Techn. Univ.}, address = {Cottbus}, pages = {XIV, 236}, language = {de} } @techreport{ReseBaeslerWolletal., author = {Rese, Alexandra and B{\"a}sler, Maurice and Woll, Ralf and Baier, Daniel}, title = {Entwicklung eines Kommunikationskonzeptes f{\"u}r die Produktentwicklung}, language = {de} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Das erweiterte Promotorenmodell als Basiskonzept f{\"u}r innovative Innovationstheorien}, language = {de} } @article{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Ein computergest{\"u}tzter Einstieg ins Computer Aided Marketing}, language = {de} } @article{BaierUttenweilerKraemeretal., author = {Baier, Daniel and Uttenweiler, Viktor and Kr{\"a}mer, Thomas and Nagel, Hans-Helmut}, title = {Versuch der Validisierung einer Reflexaudiometrie am Neugeborenen durch automatisierte Bildauswertung}, language = {de} } @article{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Deciding on new products using a computer-assisted real options approach}, language = {en} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Simultaneous Approaches for Model Selection in Latent Class Metric Conjoint Analysis}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {Dynamic Modelling of Diffusion for Complex Products and Systems}, language = {en} } @inproceedings{BaierKaiser, author = {Baier, Daniel and Kaiser, Matthias J.}, title = {Two-Mode Clustering Approaches for Scenario Evaluation in Higher Education}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Model Selection in Latent Class Metric Conjoint Analysis: Sequential and Simultaneous Approaches}, language = {en} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Additive Clustering Techniques for Market Segmentation: An Empirical Comparison Using Real and Simulated Data}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {A System Dynamics Approach of Network Externalities for the Diffusion of Complex Products}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Identifying the Number of Classes in Hierarchical Bayes Latent Class Metric Conjoint Analysis}, language = {en} } @article{WalterBruschHartung, author = {Walter, Lothar and Brusch, Michael and Hartung, Knud}, title = {Pr{\"a}ferenzen bez{\"u}glich Dienstleistungen von Patentverwertungsagenturen. Eine explorative Untersuchung}, language = {de} } @article{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Optimal Product Positioning Based on Paired Comparison Data}, language = {en} } @article{BaierOexlerWartenberg, author = {Baier, Daniel and Oexler, Petra and Wartenberg, Frank}, title = {Konzeption und Umsetzung einer marktorientierten Citylogistik}, language = {de} } @article{WartenbergKruegerBaier, author = {Wartenberg, Frank and Kr{\"u}ger, Lutz and Baier, Daniel}, title = {Marketing meßbar machen - Der Erfolg von speziellen Marketingmaßnahmen wird bei Upjohn quantifiziert}, language = {de} } @misc{BaierKruegerWartenberg, author = {Baier, Daniel and Kr{\"u}ger, Lutz and Wartenberg, Frank}, title = {Effizienter Außendiensteinsatz - Modellierte Realit{\"a}t}, series = {Absatzwirtschaft : Schriften zum Marketing}, journal = {Absatzwirtschaft : Schriften zum Marketing}, number = {7}, pages = {68 -- 72}, language = {de} } @article{GaulBaierApergis, author = {Gaul, Wolfgang and Baier, Daniel and Apergis, Apostoulos}, title = {Testmarktsimulationsverfahren in Deutschland - Eine vergleichende Analyse}, language = {de} } @article{GaulWartenbergBaier, author = {Gaul, Wolfgang and Wartenberg, Frank and Baier, Daniel}, title = {Comparing Proposals for the Solution of Data Analysis Problems in a Knowledge-Based System}, language = {en} } @misc{GaulAustBaier, author = {Gaul, Wolfgang and Aust, Eberhard and Baier, Daniel}, title = {Gewinnorientierte Produktliniengestaltung unter Ber{\"u}cksichtigung des Kundennutzens}, series = {Zeitschrift f{\"u}r Betriebswirtschaft}, volume = {65}, journal = {Zeitschrift f{\"u}r Betriebswirtschaft}, number = {8}, issn = {0044-2372}, pages = {835 -- 855}, language = {de} } @article{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} } @misc{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Computerunterst{\"u}tzung als Management-Hilfe beim Neuprodukt-Einf{\"u}hrungsprozeß}, series = {Management \& Computer}, volume = {2}, journal = {Management \& Computer}, number = {2}, issn = {0943-4763}, pages = {85 -- 94}, language = {de} } @inproceedings{DegkwitzHauswirthKaiseretal., author = {Degkwitz, Andreas and Hauswirth, Claudia and Kaiser, Matthias J. and Luzens-Meier, Mira-Alexandra and Tschiedel, Bernd}, title = {Das Projekt eLearn@BTU als operativer Bestandteil einer Qualit{\"a}tsentwicklung an der BTU Cottbus}, language = {de} } @phdthesis{Szuppa, author = {Szuppa, Stephan}, title = {Marktforschung f{\"u}r komplexe Systeme aus Sach- und Dienstleistungen im Privatkundenbereich : Entwicklung und {\"U}berpr{\"u}fung eines Vorgehenskonzeptes am Beispiel des "Intelligenten Hauses"}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-3271-7}, pages = {XX, 258}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Marktsegmentierung}, language = {de} } @techreport{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {eLearning Integration an der BTU Cottbus: Zielgruppenspezifische Vorgehensweise mittels problemorientierten Ansatz}, abstract = {Unver{\"o}ffentlichtes Arbeitspapier einer Studie am Lehrstuhl f{\"u}r Marketing und Innovationsmanagement der BTU Cottbus}, language = {de} } @incollection{HauswirthKaiserLuzensMeieretal., author = {Hauswirth, Claudia and Kaiser, Matthias J. and Luzens-Meier, Mira-Alexandra and Tschiedel, Bernd}, title = {Step-by-Step-Cooking zur Technologie-Integration im Projekt eLearn@BTU}, series = {Flexibel integrierbares e-Learning : nahe Zukunft oder Utopie?, proceedings of the Workshop on E-Learning 2007, HTWK Leipzig, 09. - 10. Juli 2007}, booktitle = {Flexibel integrierbares e-Learning : nahe Zukunft oder Utopie?, proceedings of the Workshop on E-Learning 2007, HTWK Leipzig, 09. - 10. Juli 2007}, editor = {D{\"o}tsch, Volker}, publisher = {HTWK, Fachbereich Informatik, Mathematik und Naturwissenschaften}, address = {Leipzig}, language = {de} } @incollection{KaiserBrusch, author = {Kaiser, Matthias J. and Brusch, Michael}, title = {Strategie- und Konzeptanpassungen bei der eLearning-Integration auf Basis empirischer Begleitevaluationen im Projekt eLearn@BTU}, language = {de} } @incollection{KaiserBrusch, author = {Kaiser, Matthias J. and Brusch, Michael}, title = {Anwendung empirischer Begleitevaluationen zur Absicherung der Institutionalisierung von eLearning im Hochschulalltag am Beispielprojekt eLearn@BTU}, language = {de} } @incollection{ReseBaierKutschke, author = {Rese, Alexandra and Baier, Daniel and Kutschke, Anke}, title = {M{\"a}rkte der Zukunft: Akzeptanz und Pr{\"a}ferenzen {\"a}lterer Menschen hinsichtlich des Einsatzes intelligenter und assistierender Technik im Alltag}, language = {de} } @inproceedings{WollBaeslerRese, author = {Woll, Ralf and B{\"a}sler, Maurice and Rese, Alexandra}, title = {Methodenbasierte Konfliktbew{\"a}ltigung in Entscheidungsgruppen der Produktentwicklung - Konzipierung von Gruppenexperimenten}, series = {Innovationsqualit{\"a}t, Qualit{\"a}tsmanagement f{\"u}r Innovationen, Bericht zur GQW-Jahrestagung 2008 am Bremer Institut f{\"u}r Messtechnik, Automatisierung und Qualit{\"a}tswissenschaft}, booktitle = {Innovationsqualit{\"a}t, Qualit{\"a}tsmanagement f{\"u}r Innovationen, Bericht zur GQW-Jahrestagung 2008 am Bremer Institut f{\"u}r Messtechnik, Automatisierung und Qualit{\"a}tswissenschaft}, editor = {Goch, Gert}, publisher = {Shaker}, address = {Aachen}, isbn = {978-3-8322-6975-3}, pages = {103 -- 114}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {One-Stop Shops for founders of a new business: typology and recommendations for their establishment in Brandenburg}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Der Einfluss von Maßnahmen zur Vermittlung von Gr{\"u}ndungswissen auf Kompetenzen und Gr{\"u}ndungsbereitschaft von Studierenden}, language = {de} } @inproceedings{ReseBaeslerBaier, author = {Rese, Alexandra and B{\"a}sler, Maurice and Baier, Daniel}, title = {Comparing team conflict, information satisfaction, and team performance with respect to the use of method-based tools}, series = {Proceedings of the 12th QMOD and Toulon-Verona Conference, Verona, August 27-29, 2009}, booktitle = {Proceedings of the 12th QMOD and Toulon-Verona Conference, Verona, August 27-29, 2009}, address = {Verona}, language = {en} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Relevance and contribution of promotor networks in cross-company innovation projects: an empirical investigation}, language = {de} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Success factors for the innovation management in networks of small and medium enterprises}, language = {de} } @techreport{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Erfolgsfaktoren des Innovationsmanagements in Wertsch{\"o}pfungsnetzwerken}, language = {de} } @techreport{SandReseBaier, author = {Sand, Nicolai and Rese, Alexandra and Baier, Daniel}, title = {Innovation Communities - Aufbau und Entwicklung von Promotorennetzwerken als Erfolgsfaktor radikaler Innovationen}, language = {de} } @article{Stueber, author = {St{\"u}ber, Eva}, title = {Akzeptanz von Kaufempfehlungen im Internethandel - Eine empirische Untersuchung}, language = {de} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Personalisation in Retailing: Differences and Commonalities in Selected Branches}, series = {Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany}, booktitle = {Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany}, editor = {Stauss, Bernd}, publisher = {Ingolstadt School of Management, Cath. Univ. Eichst{\"a}tt-Ingolstadt}, address = {Ingolstadt}, isbn = {978-3-00-027342-1}, pages = {654 -- 663}, language = {en} } @misc{StueberBruschBaumert, author = {St{\"u}ber, Eva and Brusch, Michael and Baumert, Katrin}, title = {Wirkung und Einflussfaktoren von Personalisierung im Einzelhandel - Eine empirische Betrachtung von station{\"a}rem Handel und Internethandel}, language = {de} } @incollection{KaiserEmelinaov, author = {Kaiser, Matthias J. and Emelinaov, Michael}, title = {Analyse des eLearning-Angebots russischer Hochschulen unter besonderer Ber{\"u}cksichtigung des russischen Hochschulsystems}, language = {de} } @misc{AbuAssabBaier, author = {Abu-Assab, Samah and Baier, Daniel}, title = {Designing Products Using Quality Function Deployment and Conjoint Analysis: A Comparison in a Market for Elderly People}, language = {en} } @misc{EsberBaier, author = {Esber, Said and Baier, Daniel}, title = {Real Options in the Assessment of New Products}, language = {en} }