@article{KatonaBaier, author = {Katona, R. and Baier, Daniel}, title = {Customer Relationship Management in the Telecommunications and Utilities Markets}, language = {en} } @incollection{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Erfolgskaktoren f{\"u}r das Innovationsmanagement in Netzwerken aus KMU und Forschungseinrichtungen: Eine empirische Untersuchung}, language = {de} } @article{Baier, author = {Baier, Daniel}, title = {Classification and Marketing Research}, language = {en} } @inproceedings{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken: Erfolgsfaktoren und softwarebasierte Tools}, language = {de} } @phdthesis{Koch, author = {Koch, Matthias}, title = {Historische, begriffliche und inhaltliche Grundlagen des E-Commerce und E-Business}, publisher = {dissertation.de}, address = {Berlin}, isbn = {3-86624-081-3}, pages = {XVII, 278}, language = {de} } @incollection{BaierKohler, author = {Baier, Daniel and Kohler, Thomas}, title = {Technikvorausschau mittels Repertory-Grid-Verfahren: Methodik und Praxisbeispiel}, series = {Technologie-Roadmapping : Zukunftstrategien f{\"u}r Technologieunternehmen}, booktitle = {Technologie-Roadmapping : Zukunftstrategien f{\"u}r Technologieunternehmen}, editor = {M{\"o}hrle, Martin G. and Isenmann, Ralf}, edition = {2. Auflage}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-23459-4}, pages = {383 -- 398}, language = {de} } @incollection{Baier, author = {Baier, Daniel}, title = {Marketing und Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken}, language = {de} } @misc{DegkwitzHauswirthKaiseretal., author = {Degkwitz, Andreas and Hauswirth, Claudia and Kaiser, Matthias J. and Luzens-Meier, Mira-Alexandra and Tschiedel, Bernd}, title = {Computergest{\"u}tztes Lehren und Lernen in Cottbus - das Projekt eLearn@BTU}, series = {Forum der Forschung : Wissenschaftsmagazin}, volume = {10}, journal = {Forum der Forschung : Wissenschaftsmagazin}, number = {19}, issn = {0947-6989}, pages = {47 -- 52}, language = {de} } @article{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Erfolgsfaktoren f{\"u}r das Innovationsmanagement in Netzwerken aus KMU und Forschungseinrichtungen : eine empirische Untersuchung}, language = {de} } @incollection{PickTeuslerBaier, author = {Pick, Constanze and Teusler, Nadine and Baier, Daniel}, title = {Innovationsportale als Antriebsmotor f{\"u}r den Aufbruch von KMU in neue M{\"a}rkte - eine empirische Bestandsaufnahme und Perspektiven}, series = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, booktitle = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar [u.a.]}, isbn = {3-89936-479-1}, pages = {173 -- 196}, language = {de} } @inproceedings{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Improving the Predictive Validity of Quality Function Deployment by Conjoint Analysis: A Monte Carlo Comparison}, series = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, 2005}, booktitle = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, 2005}, editor = {Haasis, Hans-Dietrich}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-32537-9}, pages = {619 -- 624}, language = {en} } @inproceedings{BruschGoecks, author = {Brusch, Michael and G{\"o}cks, Marc-Steffen}, title = {Erprobung von 3D-Lernumgebungen - Entwicklung, Implementierung und Evaluierung}, series = {Grundfragen multimedialen Lehrens und Lernens, Tagungsband des 4. Workshops GML2006, 14. - 15. M{\"a}rz 2006 an der Universit{\"a}t Potsdam}, booktitle = {Grundfragen multimedialen Lehrens und Lernens, Tagungsband des 4. Workshops GML2006, 14. - 15. M{\"a}rz 2006 an der Universit{\"a}t Potsdam}, editor = {Schwill, Andreas}, publisher = {Books on Demand}, address = {Norderstedt}, pages = {67 -- 77}, language = {de} } @phdthesis{Gorna, author = {G{\´o}rna, Elzbieta Katarzyn}, title = {Internationalisierungsentscheidungen kleiner und mittlerer Unternehmen : eine empirische Analyse anhand der Baubranche aus Brandenburg und Westpolen}, publisher = {wvb, Wiss. Verl.}, address = {Berlin}, isbn = {3-86573-185-6}, pages = {XIII, 281}, language = {de} } @phdthesis{Reiff, author = {Reiff, Gerhard Willi}, title = {Innovative Vertriebs- und Marketingkonzepte f{\"u}r industrielle Dienstleistungen : am Beispiel des weltweiten Instandhaltungsgesch{\"a}ftes f{\"u}r Industriegasturbinen}, publisher = {Kovac}, address = {Hamburg}, isbn = {3-8300-1390-6}, pages = {X, 283}, language = {de} } @incollection{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Planung strategischer Innovationsprojekte in Unternehmensnetzwerken mit Hilfe stochastischer Modellierung}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Konflikte in der Produktentwicklung: H{\"a}ufigkeit, Auswirkungen, Handlungsempfehlungen: eine empirische Untersuchung}, language = {de} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Conflicts in new product development: frequency, consequences, and handling recommendations}, language = {en} } @techreport{HermelbrachtBrusch, author = {Hermelbracht, Antonia and Brusch, Michael}, title = {Zur Nutzung wissenschaftlicher Bibliotheken - Ergebnisse einer ACA-Befragung an der BTU Cottbus : November 2005 bis Januar 2006 ; DFG-Projekt ProSeBiCA (Prospektive Steuerung der Serviceangebote von wissenschaftlichen Bibliotheken mittels Conjoint-Analyse) ; ein Kooperationsprojekt der Universit{\"a}t Bielefeld und der BTU Cottbus}, publisher = {Univ., Fakult{\"a}t f{\"u}r Wirtschaftswiss., Lehrstuhl f{\"u}r BWL, insb. Marketing}, address = {Bielefeld}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:co1-opus4-44500}, pages = {67}, language = {de} } @article{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {Scenario Evaluation Using Two-Mode Clustering Approaches in Higher Education}, language = {en} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Conjoint Analysis for Complex Services Using Clusterwise Hierarchical Bayes Procedures}, language = {en} } @inproceedings{BaierQueitsch, author = {Baier, Daniel and Queitsch, Marko}, title = {e-Detailing, ein Trend mit Zukunft? Neue Anforderungen und innovative Konzepte}, language = {de} } @inproceedings{BaierFreund, author = {Baier, Daniel and Freund, Steffen}, title = {Performance of R\&D Cooperations: an Investigation of the Key Factors}, language = {en} } @inproceedings{GaulBoeckenholtBaier, author = {Gaul, Wolfgang and B{\"o}ckenholt, Ingo and Baier, Daniel}, title = {PC-gest{\"u}tztes Marketing-Management}, language = {de} } @book{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterst{\"u}tzung}, edition = {2. Auflage}, publisher = {M{\"u}nchen}, address = {Oldenbourg}, isbn = {3-486-22877-3}, pages = {XVII, 386}, language = {de} } @misc{OPUS4-3705, title = {Marketing-Probleme - Innovative L{\"o}sungsans{\"a}tze aus Forschung und Praxis}, publisher = {Regensburg : Roderer}, isbn = {3-89073-800-1}, language = {de} } @inproceedings{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} } @incollection{BaierGoecks, author = {Baier, Daniel and G{\"o}cks, Marc-Steffen}, title = {eLearning-Module im Notebook University-Einsatz}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Evaluationen als Maßnahme zur Qualit{\"a}tssicherung bei der Entwicklung von eLearning-Modulen.}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Entwicklung von eLearning-Modulen aus den Bereichen "eCommerce" und "Multimediarecht"}, series = {eLearning in der Hochschule}, booktitle = {eLearning in der Hochschule}, editor = {Fellbaum, Klaus and G{\"o}cks, Marc-Steffen}, publisher = {Shaker}, address = {Aachen}, isbn = {3-8322-2531-5}, pages = {43 -- 52}, language = {de} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {System Dynamics Based Prediction of New Product Diffusion: An Evaluation}, series = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, booktitle = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, editor = {Haasis, Hans-Dietrich}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-32537-9}, pages = {625 -- 630}, language = {en} } @phdthesis{Goecks, author = {G{\"o}cks, Marc-Steffen}, title = {Betriebswirtschaftliche eLearning-Anwendungen in der universit{\"a}ren Ausbildung : Entwicklung, Implementierung, Evaluation und zuk{\"u}nftige Perspektiven von eLearning}, publisher = {Shaker}, address = {Aachen}, isbn = {978-3-8322-5655-5}, pages = {XII, 307}, language = {de} } @phdthesis{Knopf, author = {Knopf, Stefan A.}, title = {Wertorientierte Preisfindung f{\"u}r industrielle Softwarel{\"o}sungen am Beispiel der Energiewirtschaft}, publisher = {Brandenburgische Techn. Univ.}, address = {Cottbus}, pages = {XIV, 236}, language = {de} } @techreport{ReseBaeslerWolletal., author = {Rese, Alexandra and B{\"a}sler, Maurice and Woll, Ralf and Baier, Daniel}, title = {Entwicklung eines Kommunikationskonzeptes f{\"u}r die Produktentwicklung}, language = {de} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Das erweiterte Promotorenmodell als Basiskonzept f{\"u}r innovative Innovationstheorien}, language = {de} } @article{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Ein computergest{\"u}tzter Einstieg ins Computer Aided Marketing}, language = {de} } @article{BaierUttenweilerKraemeretal., author = {Baier, Daniel and Uttenweiler, Viktor and Kr{\"a}mer, Thomas and Nagel, Hans-Helmut}, title = {Versuch der Validisierung einer Reflexaudiometrie am Neugeborenen durch automatisierte Bildauswertung}, language = {de} } @article{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Deciding on new products using a computer-assisted real options approach}, language = {en} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Simultaneous Approaches for Model Selection in Latent Class Metric Conjoint Analysis}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {Dynamic Modelling of Diffusion for Complex Products and Systems}, language = {en} } @inproceedings{BaierKaiser, author = {Baier, Daniel and Kaiser, Matthias J.}, title = {Two-Mode Clustering Approaches for Scenario Evaluation in Higher Education}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Model Selection in Latent Class Metric Conjoint Analysis: Sequential and Simultaneous Approaches}, language = {en} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Additive Clustering Techniques for Market Segmentation: An Empirical Comparison Using Real and Simulated Data}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {A System Dynamics Approach of Network Externalities for the Diffusion of Complex Products}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Identifying the Number of Classes in Hierarchical Bayes Latent Class Metric Conjoint Analysis}, language = {en} } @article{WalterBruschHartung, author = {Walter, Lothar and Brusch, Michael and Hartung, Knud}, title = {Pr{\"a}ferenzen bez{\"u}glich Dienstleistungen von Patentverwertungsagenturen. Eine explorative Untersuchung}, language = {de} } @article{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Optimal Product Positioning Based on Paired Comparison Data}, language = {en} } @article{BaierOexlerWartenberg, author = {Baier, Daniel and Oexler, Petra and Wartenberg, Frank}, title = {Konzeption und Umsetzung einer marktorientierten Citylogistik}, language = {de} } @article{WartenbergKruegerBaier, author = {Wartenberg, Frank and Kr{\"u}ger, Lutz and Baier, Daniel}, title = {Marketing meßbar machen - Der Erfolg von speziellen Marketingmaßnahmen wird bei Upjohn quantifiziert}, language = {de} } @misc{BaierKruegerWartenberg, author = {Baier, Daniel and Kr{\"u}ger, Lutz and Wartenberg, Frank}, title = {Effizienter Außendiensteinsatz - Modellierte Realit{\"a}t}, series = {Absatzwirtschaft : Schriften zum Marketing}, journal = {Absatzwirtschaft : Schriften zum Marketing}, number = {7}, pages = {68 -- 72}, language = {de} } @article{GaulBaierApergis, author = {Gaul, Wolfgang and Baier, Daniel and Apergis, Apostoulos}, title = {Testmarktsimulationsverfahren in Deutschland - Eine vergleichende Analyse}, language = {de} } @article{GaulWartenbergBaier, author = {Gaul, Wolfgang and Wartenberg, Frank and Baier, Daniel}, title = {Comparing Proposals for the Solution of Data Analysis Problems in a Knowledge-Based System}, language = {en} } @misc{GaulAustBaier, author = {Gaul, Wolfgang and Aust, Eberhard and Baier, Daniel}, title = {Gewinnorientierte Produktliniengestaltung unter Ber{\"u}cksichtigung des Kundennutzens}, series = {Zeitschrift f{\"u}r Betriebswirtschaft}, volume = {65}, journal = {Zeitschrift f{\"u}r Betriebswirtschaft}, number = {8}, issn = {0044-2372}, pages = {835 -- 855}, language = {de} } @article{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} } @misc{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Computerunterst{\"u}tzung als Management-Hilfe beim Neuprodukt-Einf{\"u}hrungsprozeß}, series = {Management \& Computer}, volume = {2}, journal = {Management \& Computer}, number = {2}, issn = {0943-4763}, pages = {85 -- 94}, language = {de} } @inproceedings{DegkwitzHauswirthKaiseretal., author = {Degkwitz, Andreas and Hauswirth, Claudia and Kaiser, Matthias J. and Luzens-Meier, Mira-Alexandra and Tschiedel, Bernd}, title = {Das Projekt eLearn@BTU als operativer Bestandteil einer Qualit{\"a}tsentwicklung an der BTU Cottbus}, language = {de} } @phdthesis{Szuppa, author = {Szuppa, Stephan}, title = {Marktforschung f{\"u}r komplexe Systeme aus Sach- und Dienstleistungen im Privatkundenbereich : Entwicklung und {\"U}berpr{\"u}fung eines Vorgehenskonzeptes am Beispiel des "Intelligenten Hauses"}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-3271-7}, pages = {XX, 258}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Marktsegmentierung}, language = {de} } @techreport{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {eLearning Integration an der BTU Cottbus: Zielgruppenspezifische Vorgehensweise mittels problemorientierten Ansatz}, abstract = {Unver{\"o}ffentlichtes Arbeitspapier einer Studie am Lehrstuhl f{\"u}r Marketing und Innovationsmanagement der BTU Cottbus}, language = {de} } @incollection{HauswirthKaiserLuzensMeieretal., author = {Hauswirth, Claudia and Kaiser, Matthias J. and Luzens-Meier, Mira-Alexandra and Tschiedel, Bernd}, title = {Step-by-Step-Cooking zur Technologie-Integration im Projekt eLearn@BTU}, series = {Flexibel integrierbares e-Learning : nahe Zukunft oder Utopie?, proceedings of the Workshop on E-Learning 2007, HTWK Leipzig, 09. - 10. Juli 2007}, booktitle = {Flexibel integrierbares e-Learning : nahe Zukunft oder Utopie?, proceedings of the Workshop on E-Learning 2007, HTWK Leipzig, 09. - 10. Juli 2007}, editor = {D{\"o}tsch, Volker}, publisher = {HTWK, Fachbereich Informatik, Mathematik und Naturwissenschaften}, address = {Leipzig}, language = {de} } @incollection{KaiserBrusch, author = {Kaiser, Matthias J. and Brusch, Michael}, title = {Strategie- und Konzeptanpassungen bei der eLearning-Integration auf Basis empirischer Begleitevaluationen im Projekt eLearn@BTU}, language = {de} } @incollection{KaiserBrusch, author = {Kaiser, Matthias J. and Brusch, Michael}, title = {Anwendung empirischer Begleitevaluationen zur Absicherung der Institutionalisierung von eLearning im Hochschulalltag am Beispielprojekt eLearn@BTU}, language = {de} } @incollection{ReseBaierKutschke, author = {Rese, Alexandra and Baier, Daniel and Kutschke, Anke}, title = {M{\"a}rkte der Zukunft: Akzeptanz und Pr{\"a}ferenzen {\"a}lterer Menschen hinsichtlich des Einsatzes intelligenter und assistierender Technik im Alltag}, language = {de} } @inproceedings{WollBaeslerRese, author = {Woll, Ralf and B{\"a}sler, Maurice and Rese, Alexandra}, title = {Methodenbasierte Konfliktbew{\"a}ltigung in Entscheidungsgruppen der Produktentwicklung - Konzipierung von Gruppenexperimenten}, series = {Innovationsqualit{\"a}t, Qualit{\"a}tsmanagement f{\"u}r Innovationen, Bericht zur GQW-Jahrestagung 2008 am Bremer Institut f{\"u}r Messtechnik, Automatisierung und Qualit{\"a}tswissenschaft}, booktitle = {Innovationsqualit{\"a}t, Qualit{\"a}tsmanagement f{\"u}r Innovationen, Bericht zur GQW-Jahrestagung 2008 am Bremer Institut f{\"u}r Messtechnik, Automatisierung und Qualit{\"a}tswissenschaft}, editor = {Goch, Gert}, publisher = {Shaker}, address = {Aachen}, isbn = {978-3-8322-6975-3}, pages = {103 -- 114}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {One-Stop Shops for founders of a new business: typology and recommendations for their establishment in Brandenburg}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Der Einfluss von Maßnahmen zur Vermittlung von Gr{\"u}ndungswissen auf Kompetenzen und Gr{\"u}ndungsbereitschaft von Studierenden}, language = {de} } @inproceedings{ReseBaeslerBaier, author = {Rese, Alexandra and B{\"a}sler, Maurice and Baier, Daniel}, title = {Comparing team conflict, information satisfaction, and team performance with respect to the use of method-based tools}, series = {Proceedings of the 12th QMOD and Toulon-Verona Conference, Verona, August 27-29, 2009}, booktitle = {Proceedings of the 12th QMOD and Toulon-Verona Conference, Verona, August 27-29, 2009}, address = {Verona}, language = {en} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Relevance and contribution of promotor networks in cross-company innovation projects: an empirical investigation}, language = {de} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Success factors for the innovation management in networks of small and medium enterprises}, language = {de} } @techreport{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Erfolgsfaktoren des Innovationsmanagements in Wertsch{\"o}pfungsnetzwerken}, language = {de} } @techreport{SandReseBaier, author = {Sand, Nicolai and Rese, Alexandra and Baier, Daniel}, title = {Innovation Communities - Aufbau und Entwicklung von Promotorennetzwerken als Erfolgsfaktor radikaler Innovationen}, language = {de} } @article{Stueber, author = {St{\"u}ber, Eva}, title = {Akzeptanz von Kaufempfehlungen im Internethandel - Eine empirische Untersuchung}, language = {de} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Personalisation in Retailing: Differences and Commonalities in Selected Branches}, series = {Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany}, booktitle = {Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany}, editor = {Stauss, Bernd}, publisher = {Ingolstadt School of Management, Cath. Univ. Eichst{\"a}tt-Ingolstadt}, address = {Ingolstadt}, isbn = {978-3-00-027342-1}, pages = {654 -- 663}, language = {en} } @misc{StueberBruschBaumert, author = {St{\"u}ber, Eva and Brusch, Michael and Baumert, Katrin}, title = {Wirkung und Einflussfaktoren von Personalisierung im Einzelhandel - Eine empirische Betrachtung von station{\"a}rem Handel und Internethandel}, language = {de} } @incollection{KaiserEmelinaov, author = {Kaiser, Matthias J. and Emelinaov, Michael}, title = {Analyse des eLearning-Angebots russischer Hochschulen unter besonderer Ber{\"u}cksichtigung des russischen Hochschulsystems}, language = {de} } @misc{AbuAssabBaier, author = {Abu-Assab, Samah and Baier, Daniel}, title = {Designing Products Using Quality Function Deployment and Conjoint Analysis: A Comparison in a Market for Elderly People}, language = {en} } @misc{EsberBaier, author = {Esber, Said and Baier, Daniel}, title = {Real Options in the Assessment of New Products}, language = {en} } @misc{AbuAssabSzuppa, author = {Abu-Assab, Samah and Szuppa, Stephan}, title = {Marktforschung f{\"u}r das "Intelligente Haus" - Eine Online-Befragung der Bussysteme-Leser}, series = {Bussysteme}, volume = {12}, journal = {Bussysteme}, number = {3}, pages = {151 -- 156}, language = {de} } @inproceedings{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Kundenorientierte Dienstleistungsentwicklung im wachsenden Informations- und Kommunikationstechnologiebereich}, language = {de} } @incollection{Brusch, author = {Brusch, Michael}, title = {Pr{\"a}sentation der Stimuli bei der Conjointanalyse}, series = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, booktitle = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, editor = {Baier, Daniel and Brusch, Michael}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-00753-8}, pages = {83 -- 98}, language = {de} } @misc{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Analyzing the Stability of Price Response Functions: Measuring the Influence of Different Parameters in a Monte Carlo Comparison}, language = {de} } @inproceedings{BruschSandStueber, author = {Brusch, Michael and Sand, Nicolai and St{\"u}ber, Eva}, title = {Wirkungsmessung der Online-Werbung von Nonprofit Organisationen - Eine Analyse der visuell aufgenommenen Werbeinformation und deren Glaubw{\"u}rdigkeit}, language = {de} } @incollection{Baier, author = {Baier, Daniel}, title = {Conjoint Measurement in der Innovationsmarktforschung}, series = {Marketing f{\"u}r Innovationen : wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, booktitle = {Marketing f{\"u}r Innovationen : wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, editor = {Baaken, Thomas}, publisher = {Harland Media}, address = {Lichtenberg}, isbn = {978-3-938363-42-3}, pages = {103 -- 118}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Erfassung von Kundenpr{\"a}ferenzen f{\"u}r Produkte und Dienstleistungen}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Konstruktion von Erhebungsdesigns bei der Conjointanalyse}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Marktorientierte Produkt- und Technologieentwicklung mittels Quality Function Deployment}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Produktentwicklung auf Basis von Conjointdaten}, language = {de} } @incollection{BaierTeusler, author = {Baier, Daniel and Teusler, Nadine}, title = {Netzwerke aus mittelst{\"a}ndischen Unternehmen und Forschungseinrichtungen nach 1990: Erfolgsfaktoren und Erfolgspotenziale}, language = {de} } @incollection{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Simulations- und Optimierungsrechnungen auf Basis der Conjointanalyse}, series = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, booktitle = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, editor = {Baier, Daniel and Brusch, Michael}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-00753-8}, pages = {163 -- 182}, language = {de} } @incollection{MaenncheWartenbergBaier, author = {M{\"a}nnche, Steffen and Wartenberg, Frank and Baier, Daniel}, title = {Repositionierung eines antibakteriellen Arzneimittels}, language = {de} } @inproceedings{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Acceptance of Recommendations to Buy in Online Retailing and Their Effect on Customer Satisfaction}, language = {en} } @misc{JiBaier, author = {Ji, Hui and Baier, Daniel}, title = {Internationalization of Higher Education: A Comparative Survey of Foreign Students at BTU Cottbus vs. Other German Universities}, language = {en} } @inproceedings{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {Approaching the Future with Multiple Scenario Analysis including Two-Mode Clustering Procedures}, language = {en} } @misc{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Marketing and Regional Sales: Evaluation of Expenditure Strategies by Spatial Sales Response Functions}, language = {en} } @misc{AbuAssabBaierKuehne, author = {Abu-Assab, Samah and Baier, Daniel and K{\"u}hne, Mirko}, title = {Preference Analysis and Product Design in Markets for Elderly People: A Comparison of Methods and Approaches}, language = {en} } @misc{EsberBaier, author = {Esber, Said and Baier, Daniel}, title = {Monte Carlo Methods in the Assessment of New Products - A Comparison of Different Approaches}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Modelling antecedents and consequences of cooperative learning in business planning courses}, language = {en} } @incollection{AbuAssab, author = {Abu-Assab, Samah}, title = {The Future Market: Needs and Perception of Elderly People in a Technological Market}, series = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, editor = {Baier, Daniel and Gaul, Wolfgang and Rese, Alexandra and W{\"u}rth, Reinhold}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {263 -- 275}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Evaluation of Business Planning Courses with Respect to Students' Competencies, Entrepreneurial Intent and Students' Cooperation}, language = {en} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Innovation Communities: Investigating Innovation Networks at the Interpersonal Level}, language = {en} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Group Identity and Group Interaction in Innovation Networks}, language = {en} }