@inproceedings{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Market Segmentation and Product Design Using Hierarchical Bayes Conjoint Analysis}, language = {en} } @inproceedings{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Gibbs Sampling Approaches for Conjoint Analysis}, language = {en} } @inproceedings{Gorna, author = {G{\´o}rna, Elzbieta Katarzyn}, title = {Die Multimedia-Kommunikation. Eine neue Dimension des CD-ROM Datentr{\"a}gers im Visitenkartenkartenformat}, language = {de} } @inproceedings{MaenncheWartenbergBaier, author = {M{\"a}nnche, Steffen and Wartenberg, Frank and Baier, Daniel}, title = {Optimierung der Positionierung von Produkten mittels individueller Hybrid-Conjoint-Analyse am Beispiel des pharmazeutischen Markts}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Der Online-Weg zu den Privatkunden. Teil 1: E-Business, Branchenl{\"o}sungen, Untersuchung zum Implementierungsstand im Internet}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Kostenvorteile durch integrierte E-Business-L{\"o}sungen}, language = {de} } @article{KochDosdallBaier, author = {Koch, Matthias and Dosdall, Hans-Joachim and Baier, Daniel}, title = {Potenzial ist nicht genug - Akzeptanz von Diensten und Preisbereitschaften beim CATV}, language = {de} } @article{Koch, author = {Koch, Matthias}, title = {Vom E-Government zum Regionalportal}, language = {de} } @techreport{ReseBaierGorna, author = {Rese, Alexandra and Baier, Daniel and G{\´o}rna, Elzbieta Katarzyn}, title = {Analyse der Bedarfsstruktur von Kunden in den Beitrittsl{\"a}ndern : zur strategischen Ausrichtung der Angebotsstrategie deutscher KMU des Bau- und Ausbausektors bezogen auf den polnischen Markt}, publisher = {Brandenburgische Techn. Univ., Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {62}, language = {de} } @book{Rese, author = {Rese, Alexandra}, title = {Organisationsverst{\"a}ndnis von Unternehmensgr{\"u}ndern : eine organisationssoziologische Untersuchung zur Herausbildung der Organisationsstruktur im Multimediabereich}, publisher = {Dt. Univ.-Verl.}, address = {Wiesbaden}, isbn = {3-8244-0755-8}, pages = {XIV, 271}, language = {de} } @incollection{BaierQueitschWartenberg, author = {Baier, Daniel and Queitsch, Marko and Wartenberg, Frank}, title = {eDetailing: Neue Anforderungen und innovative Konzepte}, language = {de} } @incollection{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data}, language = {en} } @inproceedings{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken: Erfolgsfaktoren und softwarebasierte Tools}, language = {de} } @incollection{BaierKohler, author = {Baier, Daniel and Kohler, Thomas}, title = {Technikvorausschau mittels Repertory-Grid-Verfahren: Methodik und Praxisbeispiel}, series = {Technologie-Roadmapping : Zukunftstrategien f{\"u}r Technologieunternehmen}, booktitle = {Technologie-Roadmapping : Zukunftstrategien f{\"u}r Technologieunternehmen}, editor = {M{\"o}hrle, Martin G. and Isenmann, Ralf}, edition = {2. Auflage}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-23459-4}, pages = {383 -- 398}, language = {de} } @techreport{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {eLearning Integration an der BTU Cottbus: Zielgruppenspezifische Vorgehensweise mittels problemorientierten Ansatz}, abstract = {Unver{\"o}ffentlichtes Arbeitspapier einer Studie am Lehrstuhl f{\"u}r Marketing und Innovationsmanagement der BTU Cottbus}, language = {de} } @techreport{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Erfolgsfaktoren des Innovationsmanagements in Wertsch{\"o}pfungsnetzwerken}, language = {de} } @techreport{SandReseBaier, author = {Sand, Nicolai and Rese, Alexandra and Baier, Daniel}, title = {Innovation Communities - Aufbau und Entwicklung von Promotorennetzwerken als Erfolgsfaktor radikaler Innovationen}, language = {de} } @misc{AbuAssabBaier, author = {Abu-Assab, Samah and Baier, Daniel}, title = {Designing Products Using Quality Function Deployment and Conjoint Analysis: A Comparison in a Market for Elderly People}, language = {en} } @misc{EsberBaier, author = {Esber, Said and Baier, Daniel}, title = {Real Options in the Assessment of New Products}, language = {en} } @inproceedings{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {Approaching the Future with Multiple Scenario Analysis including Two-Mode Clustering Procedures}, language = {en} } @techreport{BaierReseSand, author = {Baier, Daniel and Rese, Alexandra and Sand, Nicolai}, title = {Innovationspotenzialanalyse Brandenburgische Geoinformations-, IKT-und Medienwirtschaft}, publisher = {BTU, Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {82}, abstract = {Ergebnisse einer Unternehmensrecherche und -befragung im Auftrag der Branchentransferstelle Geoinformationswirtschaft, Branchentransferstelle IKT und Medien sowie der ZukunftAgentur Brandenburg, Projekt Koordination Innovationsstrategien}, language = {de} } @misc{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Acceptance of Recommendations to Buy in Online Retailing}, language = {en} } @incollection{SelkaBaier, author = {Selka, Sebastian and Baier, Daniel}, title = {Pr{\"a}ferenzstruktur bei mobilen kollaborativen Anwendungen am Beispiel mobiler Spiele: Eine conjointanalytische Bestandsaufnahme}, series = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {289 -- 303}, abstract = {In diesem Beitrag wird untersucht, ob die Pr{\"a}ferenzstruktur von Konsumenten auch in innovativen Startup-M{\"a}rkten valide gemessen werden kann}, language = {de} } @misc{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Success factors for the innovation management in networks of small and medium enterprises}, language = {en} } @inproceedings{BaeslerReseWolletal., author = {B{\"a}sler, Maurice and Rese, Alexandra and Woll, Ralf and Eckert, Marit}, title = {Designing group experiments to analyse the effectiveness of marketing and quality management methods for conflict solving}, series = {10th QMOD Conference, Quality Management and Organiqatinal Development, Our Dreams of Excellence, 18-20 June, 2007 in Helsingborg, Sweden}, booktitle = {10th QMOD Conference, Quality Management and Organiqatinal Development, Our Dreams of Excellence, 18-20 June, 2007 in Helsingborg, Sweden}, publisher = {Link{\"o}ping University Electronic Press}, address = {Link{\"o}ping}, pages = {8}, language = {en} } @misc{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Regionalmarketing f{\"u}r den Wirtschaftsraum Schraden}, language = {de} } @article{KochSchulzBaier, author = {Koch, Matthias and Schulz, Peter and Baier, Daniel}, title = {Entwicklungsstand und -perspektiven der Internet- und eCommerce-Aktivit{\"a}ten von KMU am Beispiel der Baubranche}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {E-Commerce in der Bauwirtschaft}, language = {de} } @techreport{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Chancen und Risiken f{\"u}r ein regionales One-Stop-Shop-Modellprojekt - Entwicklung von Gestaltungsempfehlungen f{\"u}r One-Stop-Shops f{\"u}r Existenzgr{\"u}nder/innen in Brandenburg}, publisher = {Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {123}, language = {de} } @misc{DegkwitzHauswirthKaiseretal., author = {Degkwitz, Andreas and Hauswirth, Claudia and Kaiser, Matthias J. and Luzens-Meier, Mira-Alexandra and Tschiedel, Bernd}, title = {Computergest{\"u}tztes Lehren und Lernen in Cottbus - das Projekt eLearn@BTU}, series = {Forum der Forschung : Wissenschaftsmagazin}, volume = {10}, journal = {Forum der Forschung : Wissenschaftsmagazin}, number = {19}, issn = {0947-6989}, pages = {47 -- 52}, language = {de} } @article{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Erfolgsfaktoren f{\"u}r das Innovationsmanagement in Netzwerken aus KMU und Forschungseinrichtungen : eine empirische Untersuchung}, language = {de} } @incollection{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Planung strategischer Innovationsprojekte in Unternehmensnetzwerken mit Hilfe stochastischer Modellierung}, language = {de} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Conflicts in new product development: frequency, consequences, and handling recommendations}, language = {en} } @inproceedings{BaierQueitsch, author = {Baier, Daniel and Queitsch, Marko}, title = {e-Detailing, ein Trend mit Zukunft? Neue Anforderungen und innovative Konzepte}, language = {de} } @inproceedings{BaierFreund, author = {Baier, Daniel and Freund, Steffen}, title = {Performance of R\&D Cooperations: an Investigation of the Key Factors}, language = {en} } @inproceedings{GaulBoeckenholtBaier, author = {Gaul, Wolfgang and B{\"o}ckenholt, Ingo and Baier, Daniel}, title = {PC-gest{\"u}tztes Marketing-Management}, language = {de} } @book{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterst{\"u}tzung}, edition = {2. Auflage}, publisher = {M{\"u}nchen}, address = {Oldenbourg}, isbn = {3-486-22877-3}, pages = {XVII, 386}, language = {de} } @misc{OPUS4-3705, title = {Marketing-Probleme - Innovative L{\"o}sungsans{\"a}tze aus Forschung und Praxis}, publisher = {Regensburg : Roderer}, isbn = {3-89073-800-1}, language = {de} } @inproceedings{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} } @incollection{BaierGoecks, author = {Baier, Daniel and G{\"o}cks, Marc-Steffen}, title = {eLearning-Module im Notebook University-Einsatz}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Evaluationen als Maßnahme zur Qualit{\"a}tssicherung bei der Entwicklung von eLearning-Modulen.}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Entwicklung von eLearning-Modulen aus den Bereichen "eCommerce" und "Multimediarecht"}, series = {eLearning in der Hochschule}, booktitle = {eLearning in der Hochschule}, editor = {Fellbaum, Klaus and G{\"o}cks, Marc-Steffen}, publisher = {Shaker}, address = {Aachen}, isbn = {3-8322-2531-5}, pages = {43 -- 52}, language = {de} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {System Dynamics Based Prediction of New Product Diffusion: An Evaluation}, series = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, booktitle = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, editor = {Haasis, Hans-Dietrich}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-32537-9}, pages = {625 -- 630}, language = {en} } @phdthesis{Goecks, author = {G{\"o}cks, Marc-Steffen}, title = {Betriebswirtschaftliche eLearning-Anwendungen in der universit{\"a}ren Ausbildung : Entwicklung, Implementierung, Evaluation und zuk{\"u}nftige Perspektiven von eLearning}, publisher = {Shaker}, address = {Aachen}, isbn = {978-3-8322-5655-5}, pages = {XII, 307}, language = {de} } @phdthesis{Knopf, author = {Knopf, Stefan A.}, title = {Wertorientierte Preisfindung f{\"u}r industrielle Softwarel{\"o}sungen am Beispiel der Energiewirtschaft}, publisher = {Brandenburgische Techn. Univ.}, address = {Cottbus}, pages = {XIV, 236}, language = {de} } @techreport{ReseBaeslerWolletal., author = {Rese, Alexandra and B{\"a}sler, Maurice and Woll, Ralf and Baier, Daniel}, title = {Entwicklung eines Kommunikationskonzeptes f{\"u}r die Produktentwicklung}, language = {de} } @article{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Ein computergest{\"u}tzter Einstieg ins Computer Aided Marketing}, language = {de} } @article{BaierUttenweilerKraemeretal., author = {Baier, Daniel and Uttenweiler, Viktor and Kr{\"a}mer, Thomas and Nagel, Hans-Helmut}, title = {Versuch der Validisierung einer Reflexaudiometrie am Neugeborenen durch automatisierte Bildauswertung}, language = {de} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Simultaneous Approaches for Model Selection in Latent Class Metric Conjoint Analysis}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {Dynamic Modelling of Diffusion for Complex Products and Systems}, language = {en} } @inproceedings{BaierKaiser, author = {Baier, Daniel and Kaiser, Matthias J.}, title = {Two-Mode Clustering Approaches for Scenario Evaluation in Higher Education}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Model Selection in Latent Class Metric Conjoint Analysis: Sequential and Simultaneous Approaches}, language = {en} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Additive Clustering Techniques for Market Segmentation: An Empirical Comparison Using Real and Simulated Data}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {A System Dynamics Approach of Network Externalities for the Diffusion of Complex Products}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Identifying the Number of Classes in Hierarchical Bayes Latent Class Metric Conjoint Analysis}, language = {en} } @article{BaierOexlerWartenberg, author = {Baier, Daniel and Oexler, Petra and Wartenberg, Frank}, title = {Konzeption und Umsetzung einer marktorientierten Citylogistik}, language = {de} } @article{WartenbergKruegerBaier, author = {Wartenberg, Frank and Kr{\"u}ger, Lutz and Baier, Daniel}, title = {Marketing meßbar machen - Der Erfolg von speziellen Marketingmaßnahmen wird bei Upjohn quantifiziert}, language = {de} } @misc{BaierKruegerWartenberg, author = {Baier, Daniel and Kr{\"u}ger, Lutz and Wartenberg, Frank}, title = {Effizienter Außendiensteinsatz - Modellierte Realit{\"a}t}, series = {Absatzwirtschaft : Schriften zum Marketing}, journal = {Absatzwirtschaft : Schriften zum Marketing}, number = {7}, pages = {68 -- 72}, language = {de} } @article{GaulBaierApergis, author = {Gaul, Wolfgang and Baier, Daniel and Apergis, Apostoulos}, title = {Testmarktsimulationsverfahren in Deutschland - Eine vergleichende Analyse}, language = {de} } @incollection{ReseBaierKutschke, author = {Rese, Alexandra and Baier, Daniel and Kutschke, Anke}, title = {M{\"a}rkte der Zukunft: Akzeptanz und Pr{\"a}ferenzen {\"a}lterer Menschen hinsichtlich des Einsatzes intelligenter und assistierender Technik im Alltag}, language = {de} } @inproceedings{WollBaeslerRese, author = {Woll, Ralf and B{\"a}sler, Maurice and Rese, Alexandra}, title = {Methodenbasierte Konfliktbew{\"a}ltigung in Entscheidungsgruppen der Produktentwicklung - Konzipierung von Gruppenexperimenten}, series = {Innovationsqualit{\"a}t, Qualit{\"a}tsmanagement f{\"u}r Innovationen, Bericht zur GQW-Jahrestagung 2008 am Bremer Institut f{\"u}r Messtechnik, Automatisierung und Qualit{\"a}tswissenschaft}, booktitle = {Innovationsqualit{\"a}t, Qualit{\"a}tsmanagement f{\"u}r Innovationen, Bericht zur GQW-Jahrestagung 2008 am Bremer Institut f{\"u}r Messtechnik, Automatisierung und Qualit{\"a}tswissenschaft}, editor = {Goch, Gert}, publisher = {Shaker}, address = {Aachen}, isbn = {978-3-8322-6975-3}, pages = {103 -- 114}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {One-Stop Shops for founders of a new business: typology and recommendations for their establishment in Brandenburg}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Der Einfluss von Maßnahmen zur Vermittlung von Gr{\"u}ndungswissen auf Kompetenzen und Gr{\"u}ndungsbereitschaft von Studierenden}, language = {de} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Relevance and contribution of promotor networks in cross-company innovation projects: an empirical investigation}, language = {de} } @inproceedings{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Acceptance of Recommendations to Buy in Online Retailing and Their Effect on Customer Satisfaction}, language = {en} } @misc{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Marketing and Regional Sales: Evaluation of Expenditure Strategies by Spatial Sales Response Functions}, language = {en} } @misc{AbuAssabBaierKuehne, author = {Abu-Assab, Samah and Baier, Daniel and K{\"u}hne, Mirko}, title = {Preference Analysis and Product Design in Markets for Elderly People: A Comparison of Methods and Approaches}, language = {en} } @misc{EsberBaier, author = {Esber, Said and Baier, Daniel}, title = {Monte Carlo Methods in the Assessment of New Products - A Comparison of Different Approaches}, language = {en} } @incollection{AbuAssab, author = {Abu-Assab, Samah}, title = {The Future Market: Needs and Perception of Elderly People in a Technological Market}, series = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, editor = {Baier, Daniel and Gaul, Wolfgang and Rese, Alexandra and W{\"u}rth, Reinhold}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {263 -- 275}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Evaluation of Business Planning Courses with Respect to Students' Competencies, Entrepreneurial Intent and Students' Cooperation}, language = {en} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Group Identity and Group Interaction in Innovation Networks}, language = {en} } @incollection{FlisakBaier, author = {Flisak, Iwona and Baier, Daniel}, title = {Unterschiede und Gemeinsamkeiten bei der Attraktivit{\"a}tsbewertung von Einkaufsorten im Lebensmitteleinzelhandel am Beispiel der deutsch-polnischen Grenzregion}, language = {pl} } @incollection{Flisak, author = {Flisak, Iwona}, title = {Znaczenie handlu targowiskowego dla rozwoju teren{\´o}w przygranicznych na przykladzie gminy Leknica}, language = {pl} } @incollection{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Recommendations to Buy in Online Retailing and Their Acceptance}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Modelling antecedents and consequences of cooperative learning in business planning courses}, language = {en} } @inproceedings{GiurcaSchmittBaier, author = {Giurca, Adrian and Schmitt, Ingo and Baier, Daniel}, title = {Performing Conjoint Analysis within a Logic-based Framework}, series = {2011 Federated Conference on Computer Science and Information Systems (FedCSIS 2011), Szczecin, Poland, 18 - 21 September 2011}, booktitle = {2011 Federated Conference on Computer Science and Information Systems (FedCSIS 2011), Szczecin, Poland, 18 - 21 September 2011}, publisher = {IEEE}, address = {Piscataway, NJ}, isbn = {978-1-457-70041-5}, pages = {261 -- 268}, language = {en} } @phdthesis{Esber, author = {Esber, Said}, title = {Realoptionen bei der Bewertung von neuen Produkten - Eine theoretische und empirische Untersuchung der Anwendung von Realoptionen als Bewertungsmethode und unterst{\"u}tzendes Managementinstrument}, address = {Cottbus}, pages = {XI, 296}, language = {de} } @techreport{BaierReseHippetal., author = {Baier, Daniel and Rese, Alexandra and Hipp, Christiane and Lange, Astrid and Steuer, Juliane and Weinecke, Gabriele and Specht, Dieter and Braunisch, Dirk and Schulz, Thomas}, title = {Entwicklung einer Gr{\"u}ndungs- und Teamkompetenzwerkstatt f{\"u}r fachheterogene Studien- und Gr{\"u}ndungsteams (EXIST-GTW)}, language = {de} } @inproceedings{JiBaier, author = {Ji, Hui and Baier, Daniel}, title = {Differences in Students' Appreciation of Multimedia Supported Teaching and Learning - Using German and Chinese Students as an Example}, series = {Crossing Borders - Diversity in Higher Education (Migration, Integration and Lifelong Learning), papers from the 17th Annual Conference of the European Access Network, Berlin, 30th June - 2nd July 2008}, booktitle = {Crossing Borders - Diversity in Higher Education (Migration, Integration and Lifelong Learning), papers from the 17th Annual Conference of the European Access Network, Berlin, 30th June - 2nd July 2008}, editor = {Cooper, Michael}, publisher = {European Access Network, University of Westminster}, address = {London}, pages = {33 -- 47}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Networks of Promotors as Success Factor for Radical Innovation: Theoretical Considerations and Empirical Findings}, language = {en} } @inproceedings{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead Users and Non-Lead Users: Do Their Preference Really Differ in Product Design?}, language = {en} } @misc{BaumertLiu, author = {Baumert, Katrin and Liu, Ming}, title = {Zeitreihenanalyse}, series = {Zeitschrift f{\"u}r amtliche Statistik Berlin Brandenburg}, volume = {3}, journal = {Zeitschrift f{\"u}r amtliche Statistik Berlin Brandenburg}, number = {4}, issn = {1864-5356}, pages = {22 -- 25}, language = {de} } @misc{Saenn, author = {S{\"a}nn, Alexander}, title = {Klasse statt Masse}, language = {de} } @phdthesis{Kaiser, author = {Kaiser, Matthias J.}, title = {Perspektiven f{\"u}r eLearning an Hochschulen : eine szenarioanalytische Betrachtung}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-5758-1}, pages = {XXI, 271}, language = {de} } @phdthesis{Sand, author = {Sand, Nicolai}, title = {Innovation Communities - Determinanten und Erfolgswirkungen}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-5882-3}, pages = {XVII, 253}, language = {de} } @phdthesis{Stueber, author = {St{\"u}ber, Eva}, title = {Personalisierung im Internethandel - Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {978-3-8349-2842-9}, pages = {XXI, 268}, language = {de} } @inproceedings{KutschkeReseBaier, author = {Kutschke, Anke and Rese, Alexandra and Baier, Daniel}, title = {Kristallisationspunkte in Clustern: Universit{\"a}ten als Ausgangspunkt von Netzwerken im Bereich innovativer Energietechnologien}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Developing and Implementing a Start-Up and Team Skills Laboratory for Functionally Heterogeneous Teams at the Brandenburg University of Technology Cottbus}, language = {en} } @misc{OPUS4-8507, title = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus: Ehrenkollquien f{\"u}r Prof. Dr. habil. Prof. e.h. Dieter Sch{\"o}nknecht und Prof. Dr. Dr. Rainer Schwarz}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0198-0}, pages = {XIV, 342}, language = {de} } @incollection{Baier, author = {Baier, Daniel}, title = {Marktorientierte Gestaltung von Produkten und Dienstleistungen: Marketing und Innovationsmanagement an der BTU Cottbus seit 2000}, series = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, booktitle = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {3-8441-0198-5}, pages = {95 -- 106}, language = {de} } @misc{StueberSchreiberBaier, author = {St{\"u}ber, Eva and Schreiber, Stefanie and Baier, Daniel}, title = {Die Bedeutung der Personalisierung im Internethandel - Eine SERVQUAL-basierte Wirkungsmessung am Beispiel einer Internetapotheke}, series = {Marketing ZFP - Journal of Research and Management}, volume = {34}, journal = {Marketing ZFP - Journal of Research and Management}, number = {3}, issn = {0344-1369}, doi = {10.15358/0344-1369-2012-3-165}, pages = {165 -- 178}, language = {de} } @misc{OPUS4-8518, title = {Special Issue on Data Analysis and Classification in Marketing}, series = {Advances in Data Analysis and Classification}, volume = {6}, journal = {Advances in Data Analysis and Classification}, number = {4}, editor = {Baier, Daniel and Decker, Reinhold}, issn = {1862-5347}, pages = {249 -- 251}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {What Methods and Instruments Do Innovation Networks Use? Findings From a Survey}, series = {Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation}, booktitle = {Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation}, editor = {Fichter, Klaus and Beucker, Severin}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-22127-9}, pages = {270 -- 276}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {How different must members of innovation networks be in order to be innovative?}, series = {16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012}, booktitle = {16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012}, publisher = {F{\"o}rderkreis Gr{\"u}ndungs-Forschung e.V.}, language = {en} } @techreport{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Empirische Untersuchung von Innovation Communities (EmpirIC)}, pages = {12}, language = {de} } @misc{BaierDanielFrostetal., author = {Baier, Daniel and Daniel, Ines and Frost, Sarah and Naundorf, Robert}, title = {Image Data Analysis and Classification in Marketing}, series = {Advances in Data Analysis and Classification}, volume = {6}, journal = {Advances in Data Analysis and Classification}, number = {4}, issn = {1862-5347}, pages = {253 -- 276}, language = {en} } @incollection{DanielSaennEimecke, author = {Daniel, Ines and S{\"a}nn, Alexander and Eimecke, J{\"o}rgen}, title = {eBusiness an der BTU Cottbus: Eine neue Perspektive}, series = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, booktitle = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0198-0}, pages = {199 -- 204}, language = {de} } @incollection{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Image Clustering Algorithms and the Usage of Images for Marketing Purposes}, series = {Data Analysis Methods and its Applications}, booktitle = {Data Analysis Methods and its Applications}, editor = {Pociecha, J{\´o}zef and Decker, Reinhold}, publisher = {Beck}, address = {Warschau}, isbn = {978-83-255-3458-5}, pages = {171 -- 182}, language = {en} } @inproceedings{BaierDaniel, author = {Baier, Daniel and Daniel, Ines}, title = {Image Clustering for Marketing Purposes}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {487 -- 494}, language = {en} } @inproceedings{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis}, series = {The R\&D Management Conference 2012 May 23-25, 2012, Grenoble - France, Creating \& Capturing Value through R\&D Management and Innovation, book of abstracts}, booktitle = {The R\&D Management Conference 2012 May 23-25, 2012, Grenoble - France, Creating \& Capturing Value through R\&D Management and Innovation, book of abstracts}, publisher = {Agence Prisme, Pierre Jayet}, address = {Grenoble}, isbn = {978-0-9559367-4-6}, pages = {S. 44}, language = {en} } @incollection{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead User Identification Based in Conjoint Analysis Based Product Design}, series = {Challenges at the Interface of Data Analysis, Computer Science, and Optimization}, booktitle = {Challenges at the Interface of Data Analysis, Computer Science, and Optimization}, editor = {Gaul, Wolfgang and Geyer-Schulz, Andreas and Schmidt-Thieme, Lars and Kunze, Jonas}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-642-24465-0}, pages = {521 -- 528}, language = {en} } @phdthesis{Selka, author = {Selka, Sebastian}, title = {Validit{\"a}t computergest{\"u}tzter Verfahren der Pr{\"a}ferenzmessung : eine meta-analytische Untersuchung und Vorstellung neuer conjointanalytischer L{\"o}sungsans{\"a}tze}, publisher = {Dr. Kovac}, address = {Hamburg}, isbn = {978-3-8300-7026-9}, pages = {170}, language = {de} } @misc{ReseGemuendenBaier, author = {Rese, Alexandra and Gem{\"u}nden, Hans-Georg and Baier, Daniel}, title = {"Too many Cooks Spoil the Broth": Key Persons and Their Roles in Inter-Organizational Innovations}, series = {Creativity and Innovation Management}, volume = {22}, journal = {Creativity and Innovation Management}, number = {4}, doi = {10.1111/caim.12034}, pages = {390 -- 407}, abstract = {Key persons can play an important role in the development and diffusion of new products, processes or technologies. Their functions, contributions and interactions within companies have been subject to numerous investigations. From a theoretical point of view, promotor theory focuses on several specialists to overcome different barriers to innovation, while champion theory concentrates on generalists playing multiple roles. Empirical results point to generalists being better suited for highly innovative projects, but on the other hand different roles should preferably be played by different key persons. A central gap in the literature is that this issue has not been investigated sufficiently so far in an inter-organizational context. The questions are: Is role accumulation beneficial for innovation project performance with respect to the key persons? Is role accumulation even more advantageous with increasing degrees of innovativeness? A sample of 107 innovation projects where small and medium-sized enterprises take part is used as a unit of analysis. The network manager served as the respondent. A measurement approach based on an extended Rasch scale was introduced for this purpose. The results show that indeed 'too many cooks spoil the broth': Instead of many single-role players in each organization, we need a few multiple role players in an inter-organizational context.}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Kommunikation und Austausch zwischen Akteuren in unternehmens{\"u}bergreifenden Innovationsprojekten von KMUs und Forschungseinrichtungen als Erfolgsvariable}, series = {Kommunikation kleiner und mittlerer Unternehmen}, booktitle = {Kommunikation kleiner und mittlerer Unternehmen}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0251-2}, pages = {185 -- 200}, language = {de} } @phdthesis{Frost, author = {Frost, Sarah}, title = {Distanzmaße in der Bild{\"a}hnlichkeitsanalyse - Neue Verfahren und deren Anwendung im Marketing}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-7781-7}, pages = {XX, 253}, language = {de} } @misc{ReseSaennHomfeldt, author = {Rese, Alexandra and S{\"a}nn, Alexander and Homfeldt, Felix}, title = {Customer Integration and Voice-of-Customer Methods in the German Automotive Industry}, series = {Journal of Automotive Technology and Management (IJATM)}, volume = {15}, journal = {Journal of Automotive Technology and Management (IJATM)}, number = {1}, issn = {1470-9511}, pages = {1 -- 19}, abstract = {Open innovation and the integration of external sources have become increasingly important for the automotive industry. Users and customers possessing needs and problems are major sources for innovative ideas. The idea generation can be supported by the use of specific methods and instruments. This study investigates internal and external sources of innovative ideas and the use of voice-of-customer (VoC) methods in the German automotive industry. A special focus is on the lead user method which involves users who are ahead of the market making them attractive sources for innovative ideas. The findings show that easy to use VoC methods are mostly used to gather customer wants and needs. Nevertheless, more complex methods such as the lead user method proved advantageous with regard to the quality and quantity of innovative ideas. Because negative aspects became less important with increasing usage frequency, their usage should be encouraged.}, language = {en} } @misc{SaennKrimmling, author = {S{\"a}nn, Alexander and Krimmling, Jana}, title = {Neue Wege f{\"u}r die IT-Sicherheit}, series = {Zeitschrift f{\"u}r Automation und Security : a + s}, volume = {3}, journal = {Zeitschrift f{\"u}r Automation und Security : a + s}, number = {1}, issn = {2193-8555}, pages = {27 -- 29}, language = {de} } @misc{BaierSaenn, author = {Baier, Daniel and S{\"a}nn, Alexander}, title = {Lead User bei der Entwicklung neuer Produkte}, series = {Das Wirtschaftsstudium : wisu}, volume = {42}, journal = {Das Wirtschaftsstudium : wisu}, number = {6}, issn = {0340-3084}, pages = {799 -- 805}, language = {de} } @misc{SaennKeilRogmansetal., author = {S{\"a}nn, Alexander and Keil, Michael and Rogmans, Wim and Krebs, Irene}, title = {Die prim{\"a}re Verletzungspr{\"a}vention beim Umgang mit Produkten: ein Paradigmenwechsel}, series = {Das Krankenhaus}, volume = {56}, journal = {Das Krankenhaus}, number = {2}, pages = {144 -- 148}, abstract = {Krankenh{\"a}user sind Ansprechpartner zur Behandlung und Pr{\"a}vention von Verletzungen. Um Verletzungen und deren Ursachen zu erfassen, sind Informationssysteme notwendig. Diese besitzen noch keinen ausreichenden Standard, was den kooperativen Aufbau einer Verletzungs- und Unfalldatenbank verhindert. Mit dem EU-Pilotprojekt „Joint Action on Monitoring Injuries in Europe" (JAMIE) ist der Weg zu einer l{\"a}nder{\"u}bergreifenden Datenbank nachhaltiger Unfallpr{\"a}vention aufgezeigt. Krankenh{\"a}user, deren Stakeholder und Patienten profitieren vom gemeinsamen Austausch {\"u}ber Unfallursachen, Auswirkungen und abgeleiteter Handlungsempfehlungen f{\"u}r Produzenten von unfallrelevanten Produkten. Dies steigert die Qualit{\"a}t der Behandlung und dient dem erfolgreichen Bestehen im Krankenhauswettbewerb. Dieser Beitrag erl{\"a}utert das JAMIE-Konzept und gibt Handlungsempfehlungen zur Verbreitung des JAMIE-Gedankens in Krankenh{\"a}usern.}, language = {de} } @incollection{RumstadtBaier, author = {Rumstadt, Susanne and Baier, Daniel}, title = {Image Feature Selection for Market Segmentation: A Comparison of Alternative Approaches}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-01595-8}, url = {http://nbn-resolving.de/http://www.springer.com/statistics/computational+statistics/book/978-3-319-01594-1}, pages = {217 -- 225}, language = {en} } @incollection{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Modelling Spatial Effects in Regression Analysis - Approaches and Applications}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {9 -- 22}, language = {en} } @incollection{PolasekBaier, author = {Polasek, Wolfgang and Baier, Daniel}, title = {Demometric Forecasting with Principal Components of the Population Structure}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {23 -- 31}, language = {en} } @misc{LoefflerBaier, author = {L{\"o}ffler, Stephanie and Baier, Daniel}, title = {Using critical incidents to validate the direct measurement of attribute importance and performance when analyzing services}, series = {Journal of Service Science and Management}, volume = {6}, journal = {Journal of Service Science and Management}, number = {5a}, issn = {1940-9893}, pages = {1 -- 11}, abstract = {Since its introduction into the marketing literature by Martilla and James, the Importance-Performance Analysis has proven multiple times to be a cost-effective technique for measuring attribute importance and performance of services for the customer. Additionally, it gives managers valuable hints in order to improve their products and services. However, despite a long list of successful applications overtime one critical aspect remains—the validation of the importance values by direct measurement. Besides the limitations and critics that accompanied with stated importance techniques, a lot of research results show that it is better to use direct methods in place of indirect measures. Some researchers suggest measuring the customers' priority structure to compensate the critical points within the direct questioning. This study shows how the critical incident technique can be helpful for the validation of such results.}, language = {en} } @phdthesis{Daniel, author = {Daniel, Ines}, title = {Lebensstilsegmentierung aufgrund einer inhaltsbasierten Auswertung digitaler Bilder}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-04189-2}, pages = {244}, abstract = {Die Marktsegmentierung ist eines der meist diskutierten Themen im Marketing. Eine kaum genutzte Datengrundlage stellt dabei die inhaltsbasierte Auswertung digitaler Bilder dar. Digitale Bilder nehmen in der heutigen Gesellschaft einen immer gr{\"o}ßeren Stellenwert ein und werden zunehmend {\"o}ffentlich verbreitet. F{\"u}r die Marktforschung entstehen somit zahlreiche neue Daten, welche neue Erkenntnisse liefern k{\"o}nnen. Vor diesem Hintergrund verfolgt Ines Daniel die Frage, ob Fotografien die Aktivit{\"a}ten, Meinungen und Interessen ihrer Besitzer reflektieren. Zudem pr{\"u}ft sie, ob und wie probandenseitig bereit gestellte Fotografien die Datenerhebung und -auswertung erweitern k{\"o}nnen. Das entwickelte Konzept zur Fotografie gest{\"u}tzten Lebensstilsegmentierung wurde mittels zweier empirischer Untersuchungen validiert.}, language = {de} } @misc{SelkaBaier, author = {Selka, Sebastian and Baier, Daniel}, title = {Kommerzielle Anwendung auswahlbasierter Verfahren der Conjointanalyse: Eine empirische Untersuchung zur Validit{\"a}tsentwicklung}, series = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, volume = {36}, journal = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, number = {1}, issn = {0344-1369}, pages = {54 -- 64}, language = {de} } @incollection{SchmittBaier, author = {Schmitt, Ingo and Baier, Daniel}, title = {Logic Based Conjoint Analysis Using the Commuting Quantum Query Language}, series = {Algorithms from and for Nature and Life: Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life: Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-00035-0}, pages = {481 -- 490}, language = {en} } @incollection{Baier, author = {Baier, Daniel}, title = {Bayesian Methods for Conjoint Analysis-Based Prediction: Do We Still Need Latent Classes?}, series = {German-Japanese Interchange of Data Analysis Results}, booktitle = {German-Japanese Interchange of Data Analysis Results}, editor = {Gaul, Wolfgang and Geyer-Schulz, Andreas and Baba, Yasumasa and Okada, Akinori}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01263-6}, pages = {103 -- 113}, language = {en} } @misc{SelkaBartels, author = {Selka, Sebastian and Bartels, Karsten}, title = {IT-Sicherheits- und Rechtsaspekte bei Software-as-a-Service im Kontext der Marktforschung}, series = {Planung \& Analyse}, journal = {Planung \& Analyse}, number = {5}, issn = {0724-9632}, pages = {S. 42}, language = {de} } @incollection{SelkaBaierKurz, author = {Selka, Sebastian and Baier, Daniel and Kurz, Peter}, title = {The Validity of Conjoint Analysis: An Investigation of Commercial Studies Over Time}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01595-8}, pages = {227 -- 234}, language = {en} } @misc{OPUS4-12020, title = {Entrepreneurship Education}, editor = {Rese, Alexandra and Baier, Daniel and Mißler-Behr, Magdalena and Kaiser, Matthias J.}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-89936-985-4}, pages = {IX, 178}, language = {de} } @incollection{KutschkeReseBaier, author = {Kutschke, Anke and Rese, Alexandra and Baier, Daniel}, title = {Kristallisationspunkte in Clustern: Universit{\"a}ten als Ausgangspunkte von Netzwerken im Bereich innovativer Energietechnologien}, series = {Wertsch{\"o}pfungskompetenz und Unternehmertum}, booktitle = {Wertsch{\"o}pfungskompetenz und Unternehmertum}, editor = {Pechlaner, Harald and Doepfer, Benedict}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-00922-9}, pages = {145 -- 163}, language = {de} } @misc{SaennKrimmlingBaieretal., author = {S{\"a}nn, Alexander and Krimmling, Jana and Baier, Daniel and Ni, Ming}, title = {Lead User Intelligence for Complex Product Development - the Case of Industrial IT-Security Solutions}, series = {International Journal of Technology Intelligence and Planning}, volume = {9}, journal = {International Journal of Technology Intelligence and Planning}, number = {3}, issn = {1740-2840}, pages = {232 -- 249}, abstract = {Nowadays, the lead user method is a state of the art method used to generate breakthrough innovations for the new product development. Since the lead user method was successfully applied in generating simple products for business-to-business environments, the contribution of lead users in a complex product environment is highly controversial. This research adopts this to generate future complex IT-security solutions for business-to-business environments in the energy sector. The combined approach of lead user intelligence and voice of the customer techniques is expected to lower the risk of an unreliable product development and to fasten the lead user method. The empirical findings show an appropriate lead user method fitting small- and medium-sized enterprises (SMEs) restricted resources and requirements of effective research and development processes in a high-technology environment. It further enables SMEs to specify and parameterise future products according to reliable and user verified data within development processes.}, language = {en} } @incollection{VoeklerBaier, author = {V{\"o}kler, Sascha and Baier, Daniel}, title = {Solving Product Line Design Optimization Problems Using Stochastic Programming}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01595-8}, pages = {235 -- 243}, language = {en} } @incollection{VoeklerKrauscheBaier, author = {V{\"o}kler, Sascha and Krausche, Daniel and Baier, Daniel}, title = {Product Design Optimization Using Ant Colony And Bee Algorithms: A Comparison}, series = {Algorithms from and for Nature and Life: Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life: Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-00035-0}, pages = {491 -- 498}, language = {en} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Innovation Communities: Investigating Innovation Networks at the Interpersonal Level}, language = {en} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Der Online-Weg zu den Privatkunden. Teil 2: E-Business, Branchenl{\"o}sungen, Untersuchung zum Implementierungsstand im Internet}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Aktuelle Entwicklungen im Stromhandel von Energieversorgungsunternehmen}, language = {de} } @incollection{KochReiffBaier, author = {Koch, Matthias and Reiff, Gerhard Willi and Baier, Daniel}, title = {Kundenzufriedenheitsanalyse und Benchmarking im industriellen Dienstleistungsmarkt}, language = {de} } @incollection{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Handel im liberalisierten Strommarkt}, language = {de} } @inproceedings{Koch, author = {Koch, Matthias}, title = {Regionale und kommunale Internetportale - Ein Instrument der regionalen Entwicklung und Zusammenarbeit?}, series = {Treffpunkt der Planerinnen, 9. Internationales Symposium zur Rolle der Informationstechnologie in der und f{\"u}r die Raumplanung, February 25 - 27th, 2004, Technische Universit{\"a}t Wien, Tagungsband}, booktitle = {Treffpunkt der Planerinnen, 9. Internationales Symposium zur Rolle der Informationstechnologie in der und f{\"u}r die Raumplanung, February 25 - 27th, 2004, Technische Universit{\"a}t Wien, Tagungsband}, editor = {Schrenk, Manfred}, publisher = {IEMAR}, address = {Wien}, isbn = {3-901673-11-2}, pages = {429 -- 436}, language = {de} } @inproceedings{Koch, author = {Koch, Matthias}, title = {Open Source als Applikation - Content-Management-Systeme in Kommunal- und Regionalportalen}, series = {Treffpunkt der Planerinnen, 9. Internationales Symposium zur Rolle der Informationstechnologie in der und f{\"u}r die Raumplanung, February 25 - 27th, 2004, Technische Universit{\"a}t Wien, Tagungsband}, booktitle = {Treffpunkt der Planerinnen, 9. Internationales Symposium zur Rolle der Informationstechnologie in der und f{\"u}r die Raumplanung, February 25 - 27th, 2004, Technische Universit{\"a}t Wien, Tagungsband}, publisher = {IEMAR}, address = {Wien}, isbn = {3-901673-11-2}, pages = {519 -- 526}, language = {de} } @article{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Computergest{\"u}tztes Innovationsmanagement in Wertsch{\"o}pfungsunternehmen}, language = {de} } @inproceedings{SaennBaierRese, author = {S{\"a}nn, Alexander and Baier, Daniel and Rese, Alexandra}, title = {The Presumer Effect: Implementing the Customer's Voice to radical new product developement for High-Tech SME}, series = {Proceedings of the 20th International Product Development Management Conference, Paris, 2013}, booktitle = {Proceedings of the 20th International Product Development Management Conference, Paris, 2013}, publisher = {EISAM}, address = {Paris}, pages = {227 -- 228}, language = {en} } @inproceedings{SaennNi, author = {S{\"a}nn, Alexander and Ni, Ming}, title = {Complex Product Development: Using a Combined VoC Lead User Approach for SMEs Requirements}, series = {Proceedings of the 15th General Online Research Conference, Mannheim, 2013}, booktitle = {Proceedings of the 15th General Online Research Conference, Mannheim, 2013}, publisher = {DGOF}, address = {H{\"u}rth}, isbn = {978-3-9815106-1-4}, language = {en} } @inproceedings{ReseKutschkeBaier, author = {Rese, Alexandra and Kutschke, Anke and Baier, Daniel}, title = {Analyzing the Relative Influence of Available Supply Factors on the Successful Development of New Energy Technologies}, series = {Proceedings of the 20th International Product Development Management Conference}, booktitle = {Proceedings of the 20th International Product Development Management Conference}, publisher = {EIASM}, address = {Brussels}, abstract = {Die Paper werden begutachtet: The goal of the review process is to select a number of papers that will stimulate discussion and the development of new knowledge, with preference given to empirical research. Some of the papers will inevitably be more fully developed than others; however, it is hoped that each author will gain insights during the conference that will strengthen their research and introduce them to other scholars who share their interests. The review process examines over 300 submissions each year. Authors submit an extended abstract of about 500 words in length. This abstract should identify the central research question, introduce the most important references and describe the methodology, empirical base, analysis, and results. Each abstract is evaluated by two or three members of the scientific committee. All are senior professors who are well positioned internationally in the field. Each abstract is evaluated using the following points.}, language = {en} } @incollection{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Erfolgskaktoren f{\"u}r das Innovationsmanagement in Netzwerken aus KMU und Forschungseinrichtungen: Eine empirische Untersuchung}, language = {de} } @phdthesis{Koch, author = {Koch, Matthias}, title = {Historische, begriffliche und inhaltliche Grundlagen des E-Commerce und E-Business}, publisher = {dissertation.de}, address = {Berlin}, isbn = {3-86624-081-3}, pages = {XVII, 278}, language = {de} } @inproceedings{DegkwitzHauswirthKaiseretal., author = {Degkwitz, Andreas and Hauswirth, Claudia and Kaiser, Matthias J. and Luzens-Meier, Mira-Alexandra and Tschiedel, Bernd}, title = {Das Projekt eLearn@BTU als operativer Bestandteil einer Qualit{\"a}tsentwicklung an der BTU Cottbus}, language = {de} } @phdthesis{Szuppa, author = {Szuppa, Stephan}, title = {Marktforschung f{\"u}r komplexe Systeme aus Sach- und Dienstleistungen im Privatkundenbereich : Entwicklung und {\"U}berpr{\"u}fung eines Vorgehenskonzeptes am Beispiel des "Intelligenten Hauses"}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-3271-7}, pages = {XX, 258}, language = {de} } @misc{ReseSchreiberBaier, author = {Rese, Alexandra and Schreiber, Stefanie and Baier, Daniel}, title = {Technology Acceptance Modeling of Augmented Reality at the Point of Sale: Can Surveys be Replaced by an Analysis of Online Reviews?}, series = {Journal of Retailing and Consumer Services}, volume = {21}, journal = {Journal of Retailing and Consumer Services}, number = {5}, doi = {10.1016/j.jretconser.2014.02.011}, pages = {869 -- 876}, abstract = {Online reviews by users have become an increasingly important source of information. This is true not only for new users of goods or services, but also for their producers. They extend the insight into the acceptance of new goods and services, e.g. at the point of sale, from a mere sales and usage quantity oriented point of view to a cause and effect oriented one. Since online reviews by consumers of many goods and services are nowadays widespread and easily available on the internet, the question arises whether their analysis can replace the more traditional approaches to measure technology acceptance, e.g., using questionnaires with TAM (Technology Acceptance Model) items. This paper tries to answer this question using IKEA's mobile catalogue app as an example. For comparisons reasons, data on the acceptance of the current version of this catalogue is collected in four different ways, (1) as answers to batteries of TAM items, (2) as assignments to pre-defined adjective pairs, (3) as textual likes and dislikes of users (simulating online reviews), and (4) as publicly available (real) reviews by users. The source for (1)-(3) is a survey with a sample of respondents, the source for (4) an online forum. The data is analyzed using partial least squares (PLS) for TAM modelling and text mining for pre-processing the textual data. The results are promising: it seems that data collection via surveys can be replaced - with some reservations - by the analysis of publicly available (real) online reviews.}, language = {en} } @inproceedings{GoecksFellbaum, author = {G{\"o}cks, Marc-Steffen and Fellbaum, Klaus}, title = {e-Learning in der Hochschule - Entwicklungst{\"a}tigkeiten und Besonderheiten im el-IT- Projekt}, series = {E-Learning, Tagungsband, Workshop: NMB-Projekte in den Ingenieurwissenschaften, Dessau, 25. und 26.6.2003 an der Hochschule Anhalt in Dessau}, booktitle = {E-Learning, Tagungsband, Workshop: NMB-Projekte in den Ingenieurwissenschaften, Dessau, 25. und 26.6.2003 an der Hochschule Anhalt in Dessau}, publisher = {Hochschule Anhalt}, address = {Dessau}, language = {de} } @incollection{BaierKohler, author = {Baier, Daniel and Kohler, Thomas}, title = {Technikvorausschau mittels Repertory-Grid-Verfahren Methodik und Praxisbeispiel}, series = {Technologie-Roadmapping : Zukunftsstrategien f{\"u}r Technologieunternehmen}, booktitle = {Technologie-Roadmapping : Zukunftsstrategien f{\"u}r Technologieunternehmen}, editor = {M{\"o}hrle, Martin G. and Isenmann, Ralf}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {3-540-41906-3}, pages = {177 -- 192}, language = {de} } @inproceedings{KochMengBaier, author = {Koch, Matthias and Meng, Claudia and Baier, Daniel}, title = {E-Business in Energieversorungsunternehmen : Empirische Untersuchung des Implementierungsstandes und Nutzenbetrachtung am Beispiel innovativer Branchenl{\"o}sungen}, series = {Modelle im E-Business, die 4. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 11. April 2002 ausgerichtet}, booktitle = {Modelle im E-Business, die 4. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 11. April 2002 ausgerichtet}, editor = {Dangelmeier, Wilhelm}, publisher = {Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft}, address = {Paderborn}, isbn = {3-931466-97-3}, pages = {659 -- 679}, language = {de} } @incollection{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Elektronische Marktpl{\"a}tze in der Bauwirtschaft - Innovative Potenziale f{\"u}r die Vergabe und Abwicklung von Bauleistungen}, series = {Innovationen im E-Business, die 5. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet}, booktitle = {Innovationen im E-Business, die 5. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet}, editor = {Dangelmeier, Wilhelm}, publisher = {Fraunhofer-Anwendungszentrum Logistikorientierte Betriebswirtschaft}, address = {Paderborn}, isbn = {3-931466-99-X}, pages = {71 -- 79}, language = {de} } @incollection{Baier, author = {Baier, Daniel}, title = {Marketing und Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken}, language = {de} } @incollection{HauswirthKaiserLuzensMeieretal., author = {Hauswirth, Claudia and Kaiser, Matthias J. and Luzens-Meier, Mira-Alexandra and Tschiedel, Bernd}, title = {Step-by-Step-Cooking zur Technologie-Integration im Projekt eLearn@BTU}, series = {Flexibel integrierbares e-Learning : nahe Zukunft oder Utopie?, proceedings of the Workshop on E-Learning 2007, HTWK Leipzig, 09. - 10. Juli 2007}, booktitle = {Flexibel integrierbares e-Learning : nahe Zukunft oder Utopie?, proceedings of the Workshop on E-Learning 2007, HTWK Leipzig, 09. - 10. Juli 2007}, editor = {D{\"o}tsch, Volker}, publisher = {HTWK, Fachbereich Informatik, Mathematik und Naturwissenschaften}, address = {Leipzig}, language = {de} } @inproceedings{BruschBaierTreppa, author = {Brusch, Michael and Baier, Daniel and Treppa, Antje}, title = {Conjoint Analysis and Stimulus Presentation - a Comparison of Alternative Methods}, series = {Classification, clustering and data analysis : recent advances and applications, Krakau 2002}, booktitle = {Classification, clustering and data analysis : recent advances and applications, Krakau 2002}, editor = {Jajuga, Krzysztof}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-43691-X}, pages = {203 -- 210}, language = {en} } @inproceedings{BaumertBaierBruschetal., author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael and Tursch, Philipp}, title = {Ermittlung wahrgenommener Produktpositionierungen mittels Repertory-Grid-Technik - Vorgehensweise und Anwendung am Beispiel Smartphones}, series = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, booktitle = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, editor = {Woll, Ralf and Uhlemann, Matthias}, edition = {1. Auflage}, publisher = {Shaker Verlag}, address = {Aachen}, isbn = {978-3-8440-0799-2}, pages = {145 -- 161}, language = {de} } @incollection{BaumertBruschBaier, author = {Baumert, Katrin and Brusch, Michael and Baier, Daniel}, title = {Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik}, series = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, booktitle = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, editor = {Mieke, Christian and Braunisch, Dirk}, publisher = {Logos Verlag}, address = {Berlin}, isbn = {978-3-8325-3177-5}, pages = {1 -- 16}, language = {de} } @inproceedings{BruschSandStueber, author = {Brusch, Michael and Sand, Nicolai and St{\"u}ber, Eva}, title = {Wirkungsmessung der Online-Werbung von Nonprofit Organisationen - Eine Analyse der visuell aufgenommenen Werbeinformation und deren Glaubw{\"u}rdigkeit}, language = {de} } @misc{SandStueberBrusch, author = {Sand, Nicolai and St{\"u}ber, Eva and Brusch, Michael}, title = {Wirkungsmessung der Online-Kommunikation - Eye-Tracking als methodische Unterst{\"u}tzung am Beispiel der Glaubw{\"u}rdigkeitsmessung von Online-Werbung}, language = {de} } @misc{StueberBruschBaumert, author = {St{\"u}ber, Eva and Brusch, Michael and Baumert, Katrin}, title = {Wirkung und Einflussfaktoren von Personalisierung im Einzelhandel - Eine empirische Betrachtung von station{\"a}rem Handel und Internethandel}, language = {de} } @inproceedings{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Kundenorientierte Dienstleistungsentwicklung im wachsenden Informations- und Kommunikationstechnologiebereich}, language = {de} } @inproceedings{SelkaBaierBrusch, author = {Selka, Sebastian and Baier, Daniel and Brusch, Michael}, title = {Improving the Validity of Conjoint Analysis by Additional Data Collection and Analysis Steps}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {529 -- 536}, language = {en} } @techreport{HermelbrachtBrusch, author = {Hermelbracht, Antonia and Brusch, Michael}, title = {Zur Nutzung wissenschaftlicher Bibliotheken - Ergebnisse einer ACA-Befragung an der BTU Cottbus : November 2005 bis Januar 2006 ; DFG-Projekt ProSeBiCA (Prospektive Steuerung der Serviceangebote von wissenschaftlichen Bibliotheken mittels Conjoint-Analyse) ; ein Kooperationsprojekt der Universit{\"a}t Bielefeld und der BTU Cottbus}, publisher = {Univ., Fakult{\"a}t f{\"u}r Wirtschaftswiss., Lehrstuhl f{\"u}r BWL, insb. Marketing}, address = {Bielefeld}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:co1-opus4-44500}, pages = {67}, language = {de} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Realit{\"a}tsn{\"a}here Produktpr{\"a}sentation in der Marktforschung - Multimedia und Conjointanalyse}, language = {de} } @misc{OPUS4-12023, title = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, editor = {Baier, Daniel and Brusch, Michael}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-00753-8}, pages = {311}, language = {de} } @inproceedings{BruschGoecks, author = {Brusch, Michael and G{\"o}cks, Marc-Steffen}, title = {Erprobung von 3D-Lernumgebungen - Entwicklung, Implementierung und Evaluierung}, series = {Grundfragen multimedialen Lehrens und Lernens, Tagungsband des 4. Workshops GML2006, 14. - 15. M{\"a}rz 2006 an der Universit{\"a}t Potsdam}, booktitle = {Grundfragen multimedialen Lehrens und Lernens, Tagungsband des 4. Workshops GML2006, 14. - 15. M{\"a}rz 2006 an der Universit{\"a}t Potsdam}, editor = {Schwill, Andreas}, publisher = {Books on Demand}, address = {Norderstedt}, pages = {67 -- 77}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Konstruktion von Erhebungsdesigns bei der Conjointanalyse}, language = {de} } @article{BruschZuehlsdorffBaier, author = {Brusch, Michael and Z{\"u}hlsdorff, Diana and Baier, Daniel}, title = {Neue Technologien und erneuerbare Energiequellen auf dem Vormarsch}, language = {de} } @inproceedings{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Improving the Predictive Validity of Quality Function Deployment by Conjoint Analysis: A Monte Carlo Comparison}, series = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, 2005}, booktitle = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, 2005}, editor = {Haasis, Hans-Dietrich}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-32537-9}, pages = {619 -- 624}, language = {en} } @incollection{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Simulations- und Optimierungsrechnungen auf Basis der Conjointanalyse}, series = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, booktitle = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, editor = {Baier, Daniel and Brusch, Michael}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-00753-8}, pages = {163 -- 182}, language = {de} } @phdthesis{Brusch, author = {Brusch, Michael}, title = {Pr{\"a}ferenzanalyse f{\"u}r Dienstleistungsinnovationen mittels multimedialgest{\"u}tzter Conjointanalyse}, publisher = {Dt. Univ.-Verl.}, address = {Wiesbaden}, isbn = {3-8350-0060-8}, pages = {XXIV, 221}, language = {de} } @inproceedings{BaumertBaierBrusch, author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael}, title = {Identifying and Evaluating Characteristics that are Difficult to Quantify Using the Repertory Grid Technique}, language = {en} } @article{WalterBruschHartung, author = {Walter, Lothar and Brusch, Michael and Hartung, Knud}, title = {Pr{\"a}ferenzen bez{\"u}glich Dienstleistungen von Patentverwertungsagenturen. Eine explorative Untersuchung}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Erfassung von Kundenpr{\"a}ferenzen f{\"u}r Produkte und Dienstleistungen}, language = {de} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Anwendungsm{\"o}glichkeiten sowie Einfluss- und Gr{\"u}ndungspotenziale von Web 2.0-Anwendungen im Internet - Analyse am Beispiel der Musikindustrie}, series = {The entrepreneurship - innovation - marketing Interface : 3rd Symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing Interface : 3rd Symposium, Cottbus}, editor = {Baier, Daniel and Gaul, Wolfgang and Rese, Alexandra and W{\"u}rth, Reinhold}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {321 -- 339}, language = {de} } @incollection{KaiserBruschNiemann, author = {Kaiser, Matthias J. and Brusch, Michael and Niemann, Anne}, title = {Gr{\"u}ndungsbereitschaft von Studierenden: Untersuchung des Einflusses gr{\"u}ndungsunterst{\"u}tzender Maßnahmen an der BTU Cottbus}, language = {de} } @incollection{KaiserBrusch, author = {Kaiser, Matthias J. and Brusch, Michael}, title = {Strategie- und Konzeptanpassungen bei der eLearning-Integration auf Basis empirischer Begleitevaluationen im Projekt eLearn@BTU}, language = {de} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Conjoint Analysis for Complex Services Using Clusterwise Hierarchical Bayes Procedures}, language = {en} } @inproceedings{BruschTreppa, author = {Brusch, Michael and Treppa, Antje}, title = {Cost and Customer Oriented Development}, language = {en} } @phdthesis{Brusch, author = {Brusch, Michael}, title = {Kundenorientierung in der Produkt- und Dienstleistungsgestaltung}, address = {Cottbus}, pages = {XVI, 238 Bl.}, language = {de} } @incollection{KaiserBrusch, author = {Kaiser, Matthias J. and Brusch, Michael}, title = {Anwendung empirischer Begleitevaluationen zur Absicherung der Institutionalisierung von eLearning im Hochschulalltag am Beispielprojekt eLearn@BTU}, language = {de} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Gr{\"u}ndungsalternativen im Web 2.0-Zeitalter - die Musikindustrie und ihre M{\"o}glichkeiten}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Marktorientierte Produkt- und Technologieentwicklung mittels Quality Function Deployment}, language = {de} } @misc{BruschStueber, author = {Brusch, Michael and St{\"u}ber, Eva}, title = {Usefulness of a Priori Information About Customers for Market Research: An Analysis for Personalisation Aspects in Retailing}, language = {en} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Neue Produkte multimedial testen : wie man Kundenpr{\"a}ferenzen ohne reale Produkte realit{\"a}tsnah ermittelt}, language = {de} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Personalisation in Retailing: Differences and Commonalities in Selected Branches}, series = {Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany}, booktitle = {Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany}, editor = {Stauss, Bernd}, publisher = {Ingolstadt School of Management, Cath. Univ. Eichst{\"a}tt-Ingolstadt}, address = {Ingolstadt}, isbn = {978-3-00-027342-1}, pages = {654 -- 663}, language = {en} } @incollection{Brusch, author = {Brusch, Michael}, title = {Optimale Gestaltung neuartiger eLearning-Angebote : eine Pr{\"a}ferenzanalyse bei Nutzern}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Marktsegmentierung}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Produktentwicklung auf Basis von Conjointdaten}, language = {de} } @inproceedings{BruschBaierTreppa, author = {Brusch, Michael and Baier, Daniel and Treppa, Antje}, title = {Product Design Using Conjoint Analysis, A Comparison of Stimulus Presentation Methods}, language = {en} } @misc{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Vergleich von pers{\"o}nlich-computergest{\"u}tzten und webbasierten Erhebungsformen in der Marktforschung am Beispiel der Conjointanalyse}, series = {Forum der Forschung}, volume = {9}, journal = {Forum der Forschung}, number = {18}, issn = {0947-6989}, pages = {161 -- 166}, language = {de} } @article{BruschZuehlsdorffBaieretal., author = {Brusch, Michael and Z{\"u}hlsdorff, Diana and Baier, Daniel and Kessler, Alois}, title = {Die Beurteilung von Technologien bei der Hausenergietechnik aus Anwendersicht}, language = {de} } @article{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Linking Quality Function Deployment and Conjoint Analysis for New Product Design}, language = {en} } @incollection{Brusch, author = {Brusch, Michael}, title = {Anwenderpr{\"a}ferenzen von eLearning-Angeboten}, language = {de} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Multimedia stimulus presentation methods for conjoint studies in marketing research}, language = {en} } @misc{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Analyzing the Stability of Price Response Functions: Measuring the Influence of Different Parameters in a Monte Carlo Comparison}, language = {de} } @incollection{Brusch, author = {Brusch, Michael}, title = {Pr{\"a}sentation der Stimuli bei der Conjointanalyse}, series = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, booktitle = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, editor = {Baier, Daniel and Brusch, Michael}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-00753-8}, pages = {83 -- 98}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Kundenw{\"u}nsche und Preisbereitschaften beim interaktiven Fernsehen}, language = {de} } @article{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {e-Detailing in der Pharmaindustrie : Herausforderungen, Technologien und Integration}, language = {de} } @incollection{KaiserEmelinaov, author = {Kaiser, Matthias J. and Emelinaov, Michael}, title = {Analyse des eLearning-Angebots russischer Hochschulen unter besonderer Ber{\"u}cksichtigung des russischen Hochschulsystems}, language = {de} } @misc{AbuAssabSzuppa, author = {Abu-Assab, Samah and Szuppa, Stephan}, title = {Marktforschung f{\"u}r das "Intelligente Haus" - Eine Online-Befragung der Bussysteme-Leser}, series = {Bussysteme}, volume = {12}, journal = {Bussysteme}, number = {3}, pages = {151 -- 156}, language = {de} } @techreport{BaierReseSand, author = {Baier, Daniel and Rese, Alexandra and Sand, Nicolai}, title = {Innovationspotenziale in der Region Lausitz-Spreewald}, language = {de} } @incollection{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Anwendungsstand und Nutzenpotenziale des eCommerce f{\"u}r KMU in der Bauwirtschaft - eine theoretische und empirische Bestandsaufnahme}, series = {New economy in kleinen und mittleren Unternehmen}, booktitle = {New economy in kleinen und mittleren Unternehmen}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Vahlen}, address = {M{\"u}nchen}, isbn = {3-8006-2837-6}, pages = {63 -- 83}, language = {de} } @article{KochReiffVaradyovaetal., author = {Koch, Matthias and Reiff, Gerhard Willi and Varadyova, Kristina and Baier, Daniel}, title = {Innovative Trends und Kundenbed{\"u}rfnisse im industriellen Dienstleistungsmarkt}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {E-Business-Branchenl{\"o}sungen an der Kundenschnittstelle von Energieversorgungsunternehmen}, language = {de} } @misc{OPUS4-2733, title = {Innovations in classification, data science, and information systems}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-23221-4}, pages = {XII, 616}, language = {de} } @article{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Akzeptanz von e-Detailing Anwendungen: eine empirische Analyse - Teil 1}, language = {de} } @article{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Akzeptanz von e-Detailing Anwendungen: eine empirische Analyse - Teil 2}, language = {de} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Das erweiterte Promotorenmodell als Basiskonzept f{\"u}r innovative Innovationstheorien}, language = {de} } @misc{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Computerunterst{\"u}tzung als Management-Hilfe beim Neuprodukt-Einf{\"u}hrungsprozeß}, series = {Management \& Computer}, volume = {2}, journal = {Management \& Computer}, number = {2}, issn = {0943-4763}, pages = {85 -- 94}, language = {de} } @misc{GaulAustBaier, author = {Gaul, Wolfgang and Aust, Eberhard and Baier, Daniel}, title = {Gewinnorientierte Produktliniengestaltung unter Ber{\"u}cksichtigung des Kundennutzens}, series = {Zeitschrift f{\"u}r Betriebswirtschaft}, volume = {65}, journal = {Zeitschrift f{\"u}r Betriebswirtschaft}, number = {8}, issn = {0044-2372}, pages = {835 -- 855}, language = {de} } @incollection{PickTeuslerBaier, author = {Pick, Constanze and Teusler, Nadine and Baier, Daniel}, title = {Innovationsportale als Antriebsmotor f{\"u}r den Aufbruch von KMU in neue M{\"a}rkte - eine empirische Bestandsaufnahme und Perspektiven}, series = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, booktitle = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar [u.a.]}, isbn = {3-89936-479-1}, pages = {173 -- 196}, language = {de} } @phdthesis{Gorna, author = {G{\´o}rna, Elzbieta Katarzyn}, title = {Internationalisierungsentscheidungen kleiner und mittlerer Unternehmen : eine empirische Analyse anhand der Baubranche aus Brandenburg und Westpolen}, publisher = {wvb, Wiss. Verl.}, address = {Berlin}, isbn = {3-86573-185-6}, pages = {XIII, 281}, language = {de} } @phdthesis{Reiff, author = {Reiff, Gerhard Willi}, title = {Innovative Vertriebs- und Marketingkonzepte f{\"u}r industrielle Dienstleistungen : am Beispiel des weltweiten Instandhaltungsgesch{\"a}ftes f{\"u}r Industriegasturbinen}, publisher = {Kovac}, address = {Hamburg}, isbn = {3-8300-1390-6}, pages = {X, 283}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Konflikte in der Produktentwicklung: H{\"a}ufigkeit, Auswirkungen, Handlungsempfehlungen: eine empirische Untersuchung}, language = {de} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Modelling antecedents and consequences of cooperative learning in business planning courses}, language = {en} } @incollection{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Success factors for the innovation management in networks of small and medium enterprises}, language = {de} } @article{Stueber, author = {St{\"u}ber, Eva}, title = {Akzeptanz von Kaufempfehlungen im Internethandel - Eine empirische Untersuchung}, language = {de} } @inproceedings{ReseBaeslerBaier, author = {Rese, Alexandra and B{\"a}sler, Maurice and Baier, Daniel}, title = {Comparing team conflict, information satisfaction, and team performance with respect to the use of method-based tools}, series = {Proceedings of the 12th QMOD and Toulon-Verona Conference, Verona, August 27-29, 2009}, booktitle = {Proceedings of the 12th QMOD and Toulon-Verona Conference, Verona, August 27-29, 2009}, address = {Verona}, language = {en} } @incollection{SandRese, author = {Sand, Nicolai and Rese, Alexandra}, title = {Comparing Promotor Networks in Radical and Incremental Innovation Projects: Roles and Interaction as Success Factors}, series = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, editor = {Beier, Daniel and Gaul, Wolfgang and Rese, Alexandra and W{\"u}rth, Reinhold}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {233 -- 250}, language = {en} } @incollection{BaierTeusler, author = {Baier, Daniel and Teusler, Nadine}, title = {Netzwerke aus mittelst{\"a}ndischen Unternehmen und Forschungseinrichtungen nach 1990: Erfolgsfaktoren und Erfolgspotenziale}, language = {de} } @incollection{Baier, author = {Baier, Daniel}, title = {Conjoint Measurement in der Innovationsmarktforschung}, series = {Marketing f{\"u}r Innovationen : wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, booktitle = {Marketing f{\"u}r Innovationen : wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, editor = {Baaken, Thomas}, publisher = {Harland Media}, address = {Lichtenberg}, isbn = {978-3-938363-42-3}, pages = {103 -- 118}, language = {de} } @incollection{MaenncheWartenbergBaier, author = {M{\"a}nnche, Steffen and Wartenberg, Frank and Baier, Daniel}, title = {Repositionierung eines antibakteriellen Arzneimittels}, language = {de} } @incollection{JiBaier, author = {Ji, Hui and Baier, Daniel}, title = {Differences Between German and Chinese Students in Their Enthusiasm for Innovative Learning Offerings: an Empirical Study}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Networks of Promotors as Success Factor for Radical Innovations: Theoretical Considerations and Empirical Findings}, series = {Innovation Communities : Teamworking of Key Persons - A Success Factor for Radical Innovation}, booktitle = {Innovation Communities : Teamworking of Key Persons - A Success Factor for Radical Innovation}, editor = {Fichter, Klaus and Beucker, Severin}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-22127-9}, pages = {17 -- 56}, language = {en} } @incollection{FrostBaier, author = {Frost, Sarah and Baier, Daniel}, title = {Comparing Earth Mover's Distance and its Approximations for Clustering Images}, series = {Algorithms from and for Nature and Life}, booktitle = {Algorithms from and for Nature and Life}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer International Publishing}, address = {Cham [u.a.]}, isbn = {978-3-319-00035-0}, pages = {69 -- 77}, abstract = {There are many different approaches to measure dissimilarities between images on the basis of color histograms. Some of them operate fast but generate results in contradiction to human perception. Others yield better results, especially the Earth Mover's Distance (EMD) (Rubner et al., Int J Comput Vis, 40(2):99-121, 2000), but its computational complexity prevents its usage in large databases (Ling et al., IEEE Trans Pattern Anal Mach Intell, 29(5):840-853, 2007). This paper presents a new intuitive intelligible approximation of EMD. The empirical study tries to answer the question whether the good results of EMD justify its long computation time. We tested several distances with images that were changed by normally-distributed failures and evaluate their results by means of the adjusted Rand index (Hubert et al., J Classif, 2:193-218, 1985).}, language = {en} } @incollection{BaierMisslerBehr, author = {Baier, Daniel and Mißler-Behr, Magdalena}, title = {Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken: Das Institut f{\"u}r Wirtschaftswissenschaften an der BTU Cottbus seit 2000}, series = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, booktitle = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0198-0}, pages = {75 -- 92}, language = {de} } @phdthesis{Napierala, author = {Napierala, Iwona}, title = {Einkaufsst{\"a}ttenwahl deutscher und polnischer Konsumenten - eine empirische Analyse des Kaufverhaltens im Lebensmitteleinzelhandel des deutsch-polnischen Grenzraumes}, address = {Cottbus}, pages = {XXI, 272}, language = {de} } @misc{JiBaier, author = {Ji, Hui and Baier, Daniel}, title = {Internationalization of Higher Education: A Comparative Survey of Foreign Students at BTU Cottbus vs. Other German Universities}, language = {en} } @article{GaulWartenbergBaier, author = {Gaul, Wolfgang and Wartenberg, Frank and Baier, Daniel}, title = {Comparing Proposals for the Solution of Data Analysis Problems in a Knowledge-Based System}, language = {en} } @article{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Deciding on new products using a computer-assisted real options approach}, language = {en} } @article{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} } @article{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {Scenario Evaluation Using Two-Mode Clustering Approaches in Higher Education}, language = {en} } @article{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Optimal Product Positioning Based on Paired Comparison Data}, language = {en} } @article{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Students Preferences Related to Web Based E-Learning: Results of a Survey}, language = {en} } @article{KatonaBaier, author = {Katona, R. and Baier, Daniel}, title = {Customer Relationship Management in the Telecommunications and Utilities Markets}, language = {en} } @article{Baier, author = {Baier, Daniel}, title = {Classification and Marketing Research}, language = {en} } @article{ReseBaierWoll, author = {Rese, Alexandra and Baier, Daniel and Woll, Ralf}, title = {Stages, Gates, and Conflicts in New Product Development: A Classification Approach}, language = {en} } @article{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Market Simulation Using Bayesian Procedures in Conjoint Analysis}, language = {en} } @misc{OPUS4-5166, title = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, editor = {Baier, Daniel and Gaul, Wolfgang and Rese, Alexandra and W{\"u}rth, Reinhold}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {VIII, 397}, language = {en} } @misc{OPUS4-2738, title = {Data analysis and decision support}, publisher = {Berlin ; Heidelberg : Springer}, isbn = {3-540-26007-2}, language = {en} } @phdthesis{Ji, author = {Ji, Hui}, title = {The Impact of Culture on Preferences for E-learning Systems in Higher Education: A Comparison between China and Germany}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-5832-8}, pages = {176}, language = {en} } @phdthesis{AbuAssab, author = {Abu-Assab, Samah}, title = {Integration of Preference Analysis Methods into QFD for Elderly People}, address = {Cottbus}, language = {en} } @techreport{AbuAssabBaier, author = {Abu-Assab, Samah and Baier, Daniel}, title = {A Usability Study for the Intelligent House "L{\"o}bensweg" in Cottbus}, language = {en} }