@inproceedings{MaenncheWartenbergBaier, author = {M{\"a}nnche, Steffen and Wartenberg, Frank and Baier, Daniel}, title = {Optimierung der Positionierung von Produkten mittels individueller Hybrid-Conjoint-Analyse am Beispiel des pharmazeutischen Markts}, language = {de} } @inproceedings{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} }